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Data Analytics Technology is Positively Disrupting the World of Sports

Smart Data Collective

In recent years, organized sports have been steadily changed by big data. The news programs and sports updates shown on television have been made to be more entertaining, partly because of research conducted and the information analyzed. More sports companies are likely to invest in big data in the future. Sport is no different.

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What is Brand Protection?

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Legal Enforcement: Brand protection involves taking legal action against infringers, counterfeiters, and unauthorized distributors through cease and desist letters, litigation, and other legal measures to enforce intellectual property rights and deter future violations, safeguarding brand integrity and market exclusivity.

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What Squid Games Teaches Brands About Consumer & Market Research

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The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. This dystopian reality series sports some impressive stats. Misunderstandings Mean Big Losses. Assumptions are dangerous. Let’s dive in!

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The Role of Analytics and BI in the Entertainment Industry

Smart Data Collective

When one thinks of the entertainment industry, the things that come to mind first are movies, theaters, concert venues, and sporting events. Land-based casinos suffered tremendous losses: even one of the gambling industry’s leaders, City of Dreams Manila, is reportedly struggling to survive the shutdown. Concert venues still are.

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Starting a Career as an Analytics-Driven Video Game Coach

Smart Data Collective

You will be able to become a data scientist, data-driven marketing consultant, information systems experts using big data or a variety of other technology focused jobs. In fact, playing video games has become a sport. While other markets suffered losses, video game companies saw their revenue increase.

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8 Tips to Get More Out of Your Investments

Smart Data Collective

Some people treat investing as a hobby, or even a sport. They invest partly to feel good about themselves – and to feel as if they’re winners, or that they’ve “beaten the market.”. When the market takes an unexpected turn, these people react swiftly and negatively. How to Get More From Your Investments. Stick to a plan.

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Maximize Ad Revenue in the Post-Cookie Era

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This is huge for the digital advertising industry and a game changer for its two players – advertisers and publishers, as Chrome holds a massive 62.82% of the global market share. The result will be unhappy users, a decline in traffic, and a loss of revenue. But is the post-cookie era all gray and gloomy for digital advertising?

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