Smart Data Collective

JULY 16, 2023

Big data technology has undoubtedly changed the financial industry in extraordinary ways. We usually talk about the benefits of big data from the perspective of financial institutions such as hedge fund managers, insurance companies and banks. billion on financial analytics last year. billion on financial analytics last year.

Analysis 193

Analysis Algorithm Data Analysis Innovation 193

mention

JANUARY 31, 2024

Well, over 60% of the global population uses and spends more than two hours daily on social media. Understanding what is social CRM and how to implement it is key. Not sure how to kick things off? You’re essentially merging your social data with the existing customer data from other touchpoints.

Profiling 144

Profiling Sales Analysis Loss 144

Smart Data Collective

FEBRUARY 8, 2021

Data is a powerful tool for any business. Knowing and understanding your company’s data helps you make good marketing decisions, gain insight into what competitors are doing, and improves decision-making. You can’t afford to ignore the benefits of data analytics as a new company.

Data Analysis 219

Data Analysis Analysis Learning Advantage 219

mention

JULY 20, 2022

Lockdowns worldwide made customers use online digital platforms for online shopping, which increased e-commerce in the United States by $183 billion. Some are free, while others provide a more limited set of features with the option to upgrade your current plan. The e-commerce industry is incredibly profitable for sellers.

Commerce 326

Commerce Marketing Marketing Analysis 326

mention

MAY 11, 2022

But, how would you know if it’s working? But how will you measure social media ROI? This blog post will take you through how to calculate ROI on your Instagram and Facebook ad campaigns. This blog post will take you through how to calculate ROI on your Instagram and Facebook ad campaigns. Isn’t it too much work?

Benchmarking 340

Benchmarking Brainstorming Gaming KPI 340

mention

MAY 29, 2023

Fixed pricing works best for subscription services/products offering a fixed set of limited features, with a customer base that fits into a single buyer persona. As the popularity of the subscription business model continues to surge, more and more companies are looking to tap into lucrative recurring revenue streams.

Competitive 243

Competitive Competitive Landscape Sales Business 243

mention

OCTOBER 18, 2023

One of the most important tools that sales reps can use to achieve this is the Ideal Customer Profile (ICP). Read on to learn how to set up an ICP and apply it to your sales processes. Table of contents : What is an ICP, and how is it different from a persona? First, let’s define our terms.

Profiling 190

Profiling Market Research Marketing Research Sales 190

mention

OCTOBER 6, 2023

Here at Mention, we’d be the first to tell you how important digital marketing has become when it comes to doing business in the modern age. After all, a data breach or cyberattack can completely derail a company’s digital marketing strategy.

Intellectual Property 201

Intellectual Property Marketing Marketing Loss 201

mention

DECEMBER 15, 2023

These profiles go beyond demographics to offer insight into the needs, motivations, aspirations, and pain points of your ideal customers. In this fast-evolving digital landscape, understanding your target audience has become more important than ever. Gone are the days when customers would respond to traditional advertising methods.

Marketing 167

Marketing Marketing Profiling Research 167

mention

MARCH 31, 2021

Big data refers to data sets too large and complex for traditional data processing and data management applications. These large volumes of data can be both structured and unstructured, and it can inundate businesses on a daily basis. How to Use Publicly Accessible Data in Business Marketing.

Marketing 264

Marketing Marketing Profiling Algorithm 264

Alpha Sense BI

APRIL 26, 2024

Yet even with the vast amounts of data available to companies today, it can feel more challenging than ever to organize and analyze it meaningfully. With the right competitor monitoring tool in place, you can automate and systematize your research while leveraging advanced analytics capabilities to gain deep, actionable insights.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

mention

OCTOBER 14, 2022

Were the hieroglyphs of Ancient Egypt humanity’s original form of “big data” collection? Many people believe that cave paintings were made specifically to record and store vast amounts of complex information, including things like maps, astronomical charts, and population data. Welcome to the web data revolution.

IT 190

IT Travel Advantage Advantage 190

Alpha Sense BI

MARCH 27, 2024

Staying ahead of the competitive market requires business professionals to listen to the voices of customers (VoC) to understand how they respond to these market-moving technologies. The technology industry is ever-evolving with rapid innovations and releases of new products, innovations, or software as a service (SaaS).

Competitive Landscape 72

Competitive Landscape Market Research Marketing Research Research 72

CIO

MAY 1, 2024

Gen AI takes us from single-use models of machine learning (ML) to AI tools that promise to be a platform with uses in many areas, but you still need to validate they’re appropriate for the problems you want solved, and that your users know how to use gen AI effectively.

Annotation 899

Annotation Knowledge Technology Technology 899

mention

JUNE 12, 2023

As far as digital visibility goes, social media activity and interactions are pivotal in how a company can reach a wider audience, engage with potential customers, promote its products or services, and generate vital brand awareness. How Much Should You Spend on Your Social Media Efforts ?

Marketing 246

Marketing Marketing Benchmarking Management 246

Zoominfo

AUGUST 3, 2022

Having a clear plan will determine where you and your team focus their time — and time is the most valuable investment you can put into your business. When we built ZoomInfo’s global sales team, we gained some valuable insights. Do: Trust the Data Businesses too often make decisions based on what they think or feel.

Globalization 130

Globalization Sales Win Competitive Landscape 130

mention

NOVEMBER 8, 2023

In this article, we will explain how micro-influencers can become powerful allies to boost brand awareness, foster genuine connections with consumers, and ultimately drive business success in the digital age. Their recommendations and endorsements are usually based on personal experiences and passions, rather than solely for financial gain.

Gaming 157

Gaming Innovation Marketing Marketing 157

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. These are just a few pillars that define demand generation. What is Demand Generation?

Benchmarking 225

Benchmarking Education Sales Win 225

Netbasequid

JUNE 12, 2023

In January 2023, the hashtag “fyp,” representing “for you page,” emerged as the most widely used hashtag on TikTok, accumulating an impressive count of nearly 35 trillion views across posts featuring it. This data provides valuable insights into the effectiveness of campaigns and helps gauge audience response.

Analysis 95

Analysis Research Benchmarking Algorithm 95

Alpha Sense BI

DECEMBER 13, 2022

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.

Analysis 97

Analysis Marketing Marketing Primary Research 97

IT Business Edge

JULY 25, 2022

Data lakes and data warehouses are two of the most popular forms of data storage and processing platforms, both of which can be employed to improve a business’s use of information. See the Top Data Lake Solutions and Top Data Warehouses. What is a data lake? How does a data lake work?

Data Analysis 133

Data Analysis Analysis Learning Information 133

mention

APRIL 20, 2021

As a result, we see a LOT of fresh data published and shared each day online. cannot afford not to have a strong social media presence as their customers certainly use social sites. How does social listening differ from online monitoring? Analyze relevant data and identify trends. Source: Localiq , 2021. Yet, businesses.

Gaming 246

Gaming Competitive Analysis Learning 246

Alpha Sense BI

APRIL 29, 2024

The Transformative Effect of Generative AI By 2025, it is estimated that more than 75% of venture capital (VC) and early-stage investor executive reviews will be informed using artificial intelligence (AI) and data analytics. While dry powder experienced a run in 2021, venture capital investment in the U.S.

Capital 52

Capital Due Diligence Biotech Startups 52

Netbasequid

OCTOBER 17, 2022

Did you know that the average marketer uses about 12 tools? According to HubSpot , nine percent of marketers are using more than 31 tools! According to HubSpot , nine percent of marketers are using more than 31 tools! At the center of it all is data collection and analysis. You won’t even need 12.

Benchmarking 105

Benchmarking Analysis Battlecard Competitive Intelligence 105

IBI

MARCH 31, 2021

With modern software tools capable of sifting through tremendous amounts of raw data, credit unions can benefit by using predictive analytics to mine actionable insights. These tools, which use statistical models and advanced ML algorithms, can parse member data to reveal patterns that would otherwise remain hidden.

Predictive Analytics 94

Predictive Analytics Benchmarking Loss Algorithm 94

Alpha Sense BI

DECEMBER 7, 2023

While the healthcare industry has turned towards artificial intelligence (AI) to streamline healthcare processes, these rapid innovations have also driven ethical and cultural concerns with adoption, regulations, and patient data security. Using natural language processing, it can summarize all this in one or two sentences.

Hospitals 59

Hospitals Data Analysis Competitive Analysis 59

Netbasequid

MAY 3, 2023

This article will explore how to stay current in the present marketing landscape using social media dashboards. This article will explore how to stay current in the present marketing landscape using social media dashboards. We’ll also explore the following: Why use Social Media Dashboards?

Benchmarking 97

Benchmarking Analysis Competitive Gaming 97

CIO

NOVEMBER 28, 2023

Making the most of enterprise data is a top concern for IT leaders today. With organizations seeking to become more data-driven with business decisions, IT leaders must devise data strategies gear toward creating value from data no matter where — or in what form — it resides.

Gaming 812

Gaming Annotation Data Mining Analysis 812

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. ZoomInfo MarketingOS Finally, ABM with data you can trust. What is Demand Generation?

Benchmarking 130

Benchmarking Education Sales Marketing 130

Netbasequid

MARCH 11, 2022

So, here are a few fads that were better left alone, and how brands can spot them, without the benefit of hindsight. How do you know which is which? We’ll follow this list with some examples of each, and how social media analytics saves the day for brands that need to make this determination quickly.

Market Intelligence 118

Market Intelligence Intelligence Intelligence Marketing 118

Data Hut

DECEMBER 3, 2023

In this blog post, we will explore Mark and Spencer's nightwear product range and gain an understanding of the following aspects: The availability of different brands and the count of products in each brand. Web scraping is a sophisticated method for extracting valuable information from websites. What is web scraping?

Analysis 52

Analysis Sales Retail Data Analysis 52

Alpha Sense BI

MARCH 1, 2024

to its potential limitations. In our State of Generative AI & Market Intelligence Report 2023 , we found that genAI has already surpassed other types of AI tools in market intelligence research, with two-thirds of our survey respondents indicating they have already used ChatGPT-style tools for market intelligence purposes.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Alpha Sense BI

DECEMBER 12, 2023

AlphaSense, a leading AI-based market intelligence platform , provides Expert Insights alongside an extensive universe of private, public, and premium content. Below we explore five surefire ways that Expert Insights can lead to successful M&A for any firm.

Due Diligence 52

Due Diligence Primary Research Competitive Intelligence Market Intelligence 52

Alpha Sense BI

SEPTEMBER 26, 2023

In today’s fast-paced world, data has become the lifeblood of business decision-making. Traditionally, financial analysts relied heavily on traditional data sources like company earnings reports, filings, and economic indicators.

Primary Research 52

Primary Research Competitive Landscape Due Diligence Startups 52

Alpha Sense BI

JANUARY 5, 2024

For enterprise organizations, having access to the right data and insights at the right time is critical for making smart business decisions and staying ahead of the curve. Unfortunately, the sheer volume of data most organizations are dealing with, including their own internal content , makes knowledge management a herculean task.

Knowledge 52

Knowledge Annotation Algorithm Intellectual Property 52

SpyFu

SEPTEMBER 28, 2022

But how do you know which sites provide the best backlinks? And how do you get that site to give you a link when you figure this out? While there’s debate over how quickly this can happen , many SEO and content marketers think the process takes about 10 weeks before value from the link is seen.

Profiling 98

Profiling Analysis Information Research 98

BI Survey

JANUARY 15, 2023

Data architecture is a topic that is as relevant today as ever. It is widely regarded as a matter for data engineers, not business domain experts. Statements from countless interviews with our customers reveal that the data warehouse is seen as a “black box” by many and understood by few business users. But is it really?

IT 52

IT Technology Technology Knowledge 52