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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing 264
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Mobile Infra Company Mason Seeks Product Marketing Manager

ArchIntel

Mason , a company that provides mobile infrastructure to developers of smart hardware products, is accepting applications for the role of product marketing manager. Reporting to Mason’s head of marketing, the manager will help shape how the company engages with audiences and how it commercializes its products and services.

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article thumbnail

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing 130
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Identifying Blue Ocean Opportunities to Capture New Markets

Netbasequid

Regardless of industry, over the past few years the challenge du jour for businesses has been predicting consumer and market shifts. But today, category disruptors are increasingly pivoting away from predictions and toward identifying, and leading the market to, blue ocean opportunities. To enable screen reader support, press ?+Option+Z

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M&A in Healthcare: 2024 Outlook

Alpha Sense BI

The healthcare sector , like others, has faced headwinds such as soaring interest rates, steep inflation, FTC regulatory challenges, post-pandemic supply chain issues, and market volatility that have flattened M&A deals.

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Understanding the Emerging Market Landscape in Europe  

Netbasequid

European Companies Capturing Market Share . In order to paint this emerging market landscape and discover players driving the corporate metamorphosis in Europe, NetBase Quid analysed ~2500 companies that have been founded in Europe since 2020. . Notable companies include: .

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Will Doordash & Airbnb’s Pandemic-Driven Growth Continue?

Netbasequid

November job growth in the hospitality industry remained flat, down 3.4M It’s truly a testament to the effectiveness of using market intelligence powered by social media listening to stay ahead of emerging trends. But they not only adapted to changing markets this year; they knocked it out of the park.