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Bringing the power: Generac CIO Tim Dickson says IT leaders need to start innovating today

CIO

Rather than the predictable advertisements or staged photos featuring happy employees, it’s a demo of the energy management firm’s latest innovation, called PowerINSIGHTS. It’s an interactive platform. DERs are hard to visualize as they come in many forms and run on unpredictable schedules. PowerINSIGHTS changes that.

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3 Effective Video Marketing Ideas For Finance Institutions

mention

Viewers report that they can retain 95 percent of a message conveyed through a video but only 10 percent when the same message is in text form. Demo videos. Demo videos help showcase particular features of a product or service. Customer testimonial videos. Testimonials are extremely beneficial for every business.

Finance 359
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Automation: The Secret to Next-Level Go-To-Market Strategy

Zoominfo

5: Form completion play. Triggering event: This event occurs when someone fills out a form on your website to download a gated piece of content or access a free trial of your solution. For a demo of the tool and details on how your team can begin to automate their sales plays, watch our webinar.

Marketing 242
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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Product demos: Let’s face it– product demos in written form are often boring and confusing.

Marketing 217
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B2B Advertising KPIs: Tighter Alignment, Better Results

Zoominfo

Whether it’s filling out a form to get an ebook, watching a webinar, or requesting a demo, these actions are what your sales team can leverage to start a dialogue. This way, the channel that drove this conversion from ad to demo to closed deal can get credit for the revenue.

Win 130
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3 Effective Video Marketing Ideas For Finance Institutions

mention

Viewers report that they can retain 95 percent of a message conveyed through a video but only 10 percent when the same message is in text form. Demo videos. Demo videos help showcase particular features of a product or service. Customer testimonial videos. Testimonials are extremely beneficial for every business.

Finance 130
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The Anatomy of a Lead: Why Web Forms are Big Business

Zoominfo

We’ve all done it — visited a website and filled out a web form to request a demo or download a report. ” Watch a recap of Henry’s presentation here , and read on to see how to move through the full lifecycle of a lead using our unparalleled go-to-market platform. What if They Don’t Fill Out a Web Form Field?

Business 100