Smart Data Collective
JULY 25, 2019
Not long ago, big data was one of the most talked about tech trends , as was artificial intelligence (AI). But, in case people need a reminder of how fast technology evolves , they only need to consider something newer — big data AI. It combines elements of both technologies. AI allows computers to perform cognitive functions, much like the human brain.
Zoominfo
JULY 24, 2019
Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct.
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Moz
JULY 23, 2019
Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag.
Elegant BI
JULY 23, 2019
What is Predictive Analytics and How Can it Help My Business? What is predictive analytics? Put simply, predictive analytics is a method used to forecast and predict the future results and needs of an organization using historical data and a comprehensive set of data from across and outside the enterprise. Predictive Modeling allows users to test theories and hypotheses and develop the best strategy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
JULY 25, 2019
The Global Data Protection Regulation (GDPR) was enacted in May 2018. This law was one of the most revolutionary attempts to strengthen privacy rights in the European Union. Many experts are still trying to determine how effective the law has been. The GDPR has provided some important safeguards to consumers in the European Union and abroad. Since all companies that cater to European consumers must abide by these regulations, consumers outside of the European Union can still benefit from them wh
Zoominfo
JULY 25, 2019
Artificial Intelligence, or AI, has become an increasingly hot topic in the marketing world. The reason? AI technology can automate tasks, simplify complex processes, and organize complicated datasets just as a real marketing professional would — only faster and more accurately. In the early days of artificial intelligence, this idea of automation seemed threatening to the human workforce.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Better Buys
JULY 23, 2019
Pricing is one of the most important factors in choosing any software, especially DMS (document management software). Some vendors provide transparent pricing information on their sites, while others prefer to give a specialized quote, as companies’ requirements for software tend to vary. We’ve developed this pricing guide to detail pricing types, additional costs a company […].
Smart Data Collective
JULY 22, 2019
Big or small, every business needs good tools to analyze data and develop the most suitable business strategy based on the information they get. Business intelligence tools are means that help companies get insights from their data and get a better understanding of what directions and trends to follow. Regardless of the scale of your business, implementing the right business intelligence tool can help you get more use of your data than ever and drive more profit.
Zoominfo
JULY 24, 2019
For sales leaders, data isn’t everything — it’s the only thing. While having too little sales data means your team is deeply inefficient, trying to take on every metric available will overwhelm your team and kill their chances of working effectively. To find the right balance, you’ll need to narrow in on the right set of key performance indicators (KPIs), connect them to your team and company values, and build quotas that back it all up.
Moz
JULY 25, 2019
Posted by HeatherPhysioc Search can't live in a silo. If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. But that takes a huge amount of effort, from untangling communication to cross-training to getting buy-in from everyone involved. What's a search marketer to do? If you missed her talk this year at MozCon 2019 , here's your chance to make up for it!
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Better Buys
JULY 24, 2019
Pricing is one of the most important factors in choosing accounting software. While some vendors provide transparent pricing details on their websites, others prefer to give a personalized price quote, as company needs and requirements vary. We’ve developed this pricing guide that details pricing types, additional costs a company needs to consider and pricing examples […].
Smart Data Collective
JULY 23, 2019
C rypto trading is a risky activity that may lead to substantial losses. The author doesn’t take responsibility for any consequences of the readers’ deals. What do you think about expert steel-makers? What about professional truck drivers? How do committed teachers feel? All of them succeed because they dedicate everything they have to one occupation or one goal.
Zoominfo
JULY 21, 2019
When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing.
Moz
JULY 21, 2019
Posted by faisal-anderson Log File Analysis should be a part of every SEO pro’s tool belt, but most SEOs have never conducted one. Which means most SEOs are missing out on unique and invaluable insights that regular crawling tools just can’t produce. Let's demystify Log File Analysis so it's not so intimidating. If you’re interested in the wonderful world of log files and what they can bring to your site audits, this guide is definitely for you.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
JULY 24, 2019
Big data is often used to make the world safer. We can use big data to develop better predictive analytics tools to identify risks and take the right precautions. One of the best examples is with using big data to protect driver safety. Companies that use big data can create better contingency plans. They will make sure that the right measures are in place to avoid the risk of injuries and deaths on the road.
Smart Data Collective
JULY 22, 2019
Cyberattacks are becoming more prevalent these days. A study by Juniper Research estimates that they will cost global companies $2 trillion in 2019! One of the reasons the cost is rising is due to an increase in social engineering and AI by savvy hackers. Social engineering is used in many online scams. A growing number of hackers are using it in lieu of old school, brute force hacking strategies.
Smart Data Collective
JULY 24, 2019
Artificial intelligence is changing the nature of payroll. According to Accounting Today, AI is starting to merge many traditional accounting and payroll functions , which will simplify a lot of business processes. One of the biggest examples is with the advent of Single Touch Payroll. Single Touch Payroll is the Biggest Breakthrough in AI Driven Accounting Solutions.
Smart Data Collective
JULY 24, 2019
At Smart Data Collective, we often emphasize the biggest trends in the field of big data. We have talked extensively about the application of big data in everything from large-scale marketing to criminal justice reform. However, the benefits of big data can also be extended to simpler, everyday tasks, such as scheduling. Big Data Offers New Scheduling Solutions.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Smart Data Collective
JULY 24, 2019
The big data revolution has changed the way people do business online, but it has also inevitably given rise to new types of cyber-attacks. Today, cybercriminals are using highly sophisticated methods to infiltrate websites, web servers, and web applications to access critical data or paralyze operations. They take advantage of big data and artificial intelligence to orchestrate more vicious attacks, so businesses need to be prepared.
Smart Data Collective
JULY 25, 2019
The healthcare industry is happily embracing big data. Hospitals around the world are finding that data can have a profound impact on their operations. A lot of the emphasis so far has been on the use of big data to better engage with external third-parties, but big data can be equally valuable for managing internal hospital systems. Big Data is the Key to Improving the Efficiency of Hospital Management Systems?
Smart Data Collective
JULY 22, 2019
. We live in the age of the cryptocurrency craze, which has brought on a new level of complexity to cybersecurity. Keeping your digital coin on a cryptocurrency exchange does provide a more palpable quality to dealing with crypto because it keeps the liquid cash within hand’s reach, but this is not necessarily the safest move you could make. Thankfully, there are several viable methods you could use in order to properly protect your data on a crypto exchange.
Smart Data Collective
JULY 25, 2019
In the early stages of basketball, there was very little use for data and analytics. Sports, in general, were largely anti-data science simply because it didn’t seem like it could apply to a game. Fast forward to the present day, and data science and data analytics are being used in virtually every single sport. The NBA might not rely on analytics quite as much as the MLB , but all 30 teams are heavily investing more and more money into this side of their business.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Moz
JULY 22, 2019
Posted by Alex-T I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency , which (so far) hasn't resulted in any substantial changes to their site. Though I personally don't work with client’s who throw around millions of dollars, that doesn’t affect the quality of services that I provide.
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