Sat.May 28, 2022 - Fri.Jun 03, 2022

Making the Case for CI Software? Here Are 3 Tips

Crayon

A few weeks ago, we showed you how to make the case for an official competitive intelligence program. We showed you, in other words, how to convince an executive decision-maker (EDM) that CI is a vital, complex process—something that needs to be a priority for at least one person.

10 Sales Stats to Help You Increase Win Rates in 2022

Primary Intelligecne

Increasing sales win rates is an uphill battle. We’ve seen the shift to digital selling in the past few years, and sellers have had to adjust processes, implement new technologies, and rethink time-tested methods of selling to reach buyers in a digital age.

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Why Are Organizations Focusing on Data Security?

Smart Data Collective

Data breaches are becoming more common than ever. The International Association of Privacy Professionals reports that there were 1,862 data breaches in 2021 alone. This figure is growing by the year. Organizations must make data security a top priority.

FIRST QUARTER 2022 LIFE INSURANCE SALES

Wink Intel

Non-Variable UL. Sales for the first quarter of 2022 were $737 million, compared with sales of $653 million for the first quarter of 2021. First quarter non-variable life sales were down nearly 14% when compared to the previous quarter and up nearly 13% as compared to the same period last year.

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A Close Look at Competitive Intelligence in the FinServ Industry

Crayon

In recent years, the financial services industry has undergone massive and near-constant change. First, the COVID-19 pandemic altered our spending habits completely.

9 Account-based Marketing Case Studies

CXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”.

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Top 10 Twitter Analytics Free Tools

Netbasequid

Twitter is one of the most recognizable social media platforms around. And people flock to it for any number of reasons such as news, memes, professional connections and even shopping.

Crayon Customer Corner: How Mend Uses Crayon Integrations to Empower their Sales and Marketing Teams

Crayon

In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Crayon user.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

CXL

Every business needs leads. The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates.

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Cloud Automation Drives the Trend of E-Procurement Technology

Smart Data Collective

Cloud technology is becoming an increasingly important part of modern business. Global companies are projected to spend around $495 billion on cloud services this year. One of the biggest reasons cloud technology is becoming important is that it is helping companies make e-procurement possible.

Mistakes to Avoid in YouTube Thumbnails Design

mention

Do you know that 90% of the best-performing YouTube videos have custom thumbnails? It’s like with a book cover: Thumbnails draw attention, attract views, and help viewers choose your video from the crowd of others.

IT 70

Competitor Benchmarking: What It Is & How It Works

Netbasequid

Keeping an eye on your competitors is critical for understanding your place in the market. And it can be very revealing for not only revealing their moves, but also their audience’s perception of the brand.

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

CXL

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. Because every business adapts ABM to suit their own growth model, the definition changes to fit.

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3 Agile Software Development Practices to Create AI Applications

Smart Data Collective

Artificial intelligence technology is becoming more important with each passing day. Companies in every industry from finance to manufacturing to hospitality are investing in AI to improve their business models. Companies around the world are projected to spend nearly $1.6

12 Cloud Computing Risks & Challenges Businesses Are Facing In These Days

Datapine Blog

Table of Contents. 1) What Is Cloud Computing? 2) The Challenges Of Cloud Computing. 3) Cloud Computing Benefits. 4) The Future Of Cloud Computing. Everywhere you turn these days, “the cloud” is being talked about.

What is Customer Data Integration (CDI) & How to Do It

Netbasequid

Customer data integration (CDI) is the process of unifying the data collected at various customer touch points. And when properly captured and analyzed, consumer data can reveal a wide range of useful information for the business. Let’s see how it looks!

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7 Account-Based Marketing Examples and Lessons

CXL

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

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Data Activation for Beginners: Everything You Need to Know

Smart Data Collective

Big data technology is having a huge impact on the state of modern business. The technology surrounding big data has evolved significantly in recent years, which means that smart businesses will have to take steps to keep up with it.

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Wink, Inc. Releases First Quarter, 2022 Life Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. INDEXED LIFE SALES HAVE HIGHEST-EVER FIRST QUARTER SALES . Wink, Inc. Releases First Quarter, 2022 Life Sales Results. Des Moines, Iowa. June 2 nd , 2022 – Wink, Inc.

How Healthcare Companies Find Relevant Intel on Social Media

Netbasequid

Data always reveals unexpected consumer intel, but novel insight isn’t necessarily valuable insight. With an increasingly high amount of health literacy amongst patients and caregivers, extracting relevant intel on social media is imperative – and challenging.

Food & Beverage Digital Advertising Heats Up For The Summer

Pathmatics

Memorial Day barbecues are back and better than ever — and so are the ads. Food and beverage brands are firing up their social media accounts and serving up ads for tasty snacks and refreshing beverages to kick off the start of summer.

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What are the Benefits of Data Annotation?

Smart Data Collective

Machine learning and artificial intelligence (AI) have certainly come a long way in recent times. Towards Data Science published an article on some of the biggest developments in machine learning over the past century.

ANNUITY AWARENESS MONTH EDITION

Wink Intel

June is Annuity Awareness Month! We will be reprinting our Chief Storyteller, Sheryl Moore’s most requested annuity-focused articles all month long; they will be indicated with “reprint” in the title and posted HERE. You’ll find these timeless articles are still relevant today.

How to Create an Ebook That Generates Solid Marketing & Sales Leads

Weidert Group

So, you’ve decided that an eBook is the right advanced content format for your target buyer persona. That’s great, because a B2B eBook that’s chock-full of authoritative, original content can be a valuable part of your inbound content marketing program.

U.S. Advertisers Spent More Than $250 Million on Snapchat in April 2022

Pathmatics

Snapchat started as a messaging app for close friends and has since evolved into a hub for users to stay up to date on the latest news and discover brands.

CCaaS is a Vital Tool for Managing Customer Analytics

Smart Data Collective

Analytics technology has shaped many aspects of modern business. According to a report we cited last year, 67% of businesses with revenues exceeding $10,000 a year use data analytics.

Wink, Inc. Releases 1st Quarter, 2022 Deferred Annuity Sales Results

Wink Intel

. MULTI-YEAR GUARANTEED ANNUITY SALES GROWTH DOMINATES IN 2022. . Wink, Inc. Releases 1 st Quarter, 2022 Deferred Annuity Sales Results. Des Moines, Iowa. May 26, 2022 – Wink’s Sales & Market Report is the insurance industry’s #1 resource for annuity sales data since 1997.

June 1st, 2022 - Product Updates and Data Additions

Thinknum

Export Dashboards to CSV or XLSX You can now export an entire dashboard as a single CSV or XLSX file in order to create pivot tables in Excel.

9 Reasons Why You Need an AI Pricing Tool Now!

IntelligenceNode

The Growing Need for Advanced Retail Pricing Tools The retail landscape has changed dramatically in recent years. eCommerce has flourished and is forecasted to generate nearly 25% of the total. Uncategorized pricing solution pricing tool

Smart Businesses Must Invest in Data Analytics for Higher Conversions

Smart Data Collective

Small businesses are facing more challenges than ever. The recent economic crisis is not showing any signs of abating any time soon. Fortunately, companies can use big data to optimize their business models. The average company receives $10.66 for every $1 they invest in data analytics.