Smart Data Collective
MARCH 19, 2023
We have seen some massive changes with AI technology in the past year, especially in the field of marketing. While we have talked about advances in AI for years on this blog, the rest of the world is finally coming to grips with the extent of the AI revolution. This past week, a growing number of people have talked about the changes that ChatGPT 4 is brining to our lives.
Crayon
MARCH 22, 2023
You’ve probably heard the saying, “A rising tide lifts all boats.” It’s associated with the idea that an improved economy will benefit all participants. But what happens when the economic environment is more challenging? B2B companies still need to grow, albeit likely at a slower pace. Where does new revenue come from without a ‘rising tide’?
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Smart Data Collective
MARCH 19, 2023
Global businesses are projected to spend over $420 billion on AI technology by 2028. One of the biggest reasons they are investing in AI is to improve their marketing strategies. You’re in the process of hiring another copywriter for your business, and you had a colleague tell you to try out AI-generated content. AI-generated content has been all the buzz lately as technology gets increasingly smarter, so it’s hard to tell when it’s appropriate and effective to use it.
CIO
MARCH 24, 2023
Data governance definition Data governance is a system for defining who within an organization has authority and control over data assets and how those data assets may be used. It encompasses the people, processes, and technologies required to manage and protect data assets. The Data Governance Institute defines it as “a system of decision rights and accountabilities for information-related processes, executed according to agreed-upon models which describe who can take what actions with what inf
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Chris Webb BI
MARCH 23, 2023
If, like me (and Ruth ), you spend your life in Power BI but have a lingering feeling that you should get round to learning Python for data analysis sometime then here’s something you should check out: the new Data Wrangler extension for Visual Studio Code. All the details are in the announcement blog post: [link] …and this video is a great introduction to what it does: Why is it interesting for someone like me?
Crayon
MARCH 21, 2023
Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business. While there’s automation that can help (ahem, Crayon’s software platform ), there’s also lots of resources available and at the ready — consultants who specialize in win/loss interviews and analysis or orga
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
CIO
MARCH 24, 2023
Companies across nearly every vertical are finding a transformational lifeline in industry clouds. Swiss biopharmaceutical Idorsia is one such company, having embraced a partnership with industry cloud provider Veeva to survive. In June 2017, Idorsia had a lot on its plate, namely a new company to stand up, with 650 scientists and employees, a robust discovery pipeline, early-stage clinical assets, and plans to launch commercial products within five years.
Tinuiti
MARCH 21, 2023
Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti, the largest independent performance marketing firm in the U.S.
Crayon
MARCH 23, 2023
Here at Crayon, we recently published the 2023 State of Competitive Intelligence , a benchmark report based on a survey of CI leaders and stakeholders.
Smart Data Collective
MARCH 23, 2023
Artificial intelligence is the latest trend shaping the omnichannel experience for customers in many retail outlets. One of the biggest trends pertains to personalization. The Forbes Research Council wrote an article in October citing research showing that 71% of customers now expect a personalized experience. The article makes the point that AI is key to meeting that expectation.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
CIO
MARCH 20, 2023
By Serge Lucio, Vice President and General Manager, Agile Operations Division This is a continuation of Broadcom’s blog series: 2023 Tech Trends That Transform IT. Stay tuned for future blogs that dive into the technology behind these trends from more of Broadcom’s industry-leading experts. Enterprise networks are undergoing a profound transformation.
mention
MARCH 24, 2023
Every person involved in email marketing is concerned with increasing email engagement. But people opting out of your newsletters sounds like a lot to take on, right? That’s because you mistakenly believe this is the end of your relationship with prospective customers. It’s so much more than that. By leveraging effective and visible email unsubscribe buttons, you build customer loyalty and improve their connection with your brand, rather than ruin it.
Chris Webb BI
MARCH 23, 2023
If you missed out on the big announcement last week about Tabular Model Definition Language and the future of Power BI version control at SQLBits last week, then the recording of the session has already been published: If you’re a professional Power BI developer you must watch this one! Mathias Thierbach (of [link] fame) has also published the slides here.
Smart Data Collective
MARCH 23, 2023
You have probably read a lot about the major changes brought on by AI technology in recent months. Many people have called 2023 “the year of AI.” Every day we hear new stories about miraculous breakthroughs caused by ChatGPT and other AI applications. For example, ChatGPT recently The Independent said that the technology is starting to show signs that it can think like humans.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
CIO
MARCH 23, 2023
IT services and consultancy firm Accenture said it would lay off 19,000 staffers, or 2.5% of its workforce, over the next 18 months to reduce costs amid uncertain macroeconomic conditions. “While we continue to hire, especially to support our strategic growth priorities, during the second quarter of fiscal 2023, we initiated actions to streamline our operations and transform our non-billable corporate functions to reduce costs,” the company said in an Securities & Exchange Commission (SEC)
mention
MARCH 22, 2023
Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. From classic must-reads and frame-breaking bestsellers, to lesser-known gems, these resources offer valuable lessons, strategies, and perspectives that will help you sharpen your skills.
Aqute Intelligence
MARCH 22, 2023
Often it is strategy teams that manage and instigate competitive intelligence projects. Competitor analysis may be the goal for its own sake or it may be conducted in support of other activities such as corporate strategy, acquisitions or reorganizations. Competitor analysis questions asked by strategy teams may be similar to those asked by other business teams, and in fact may be used to enable those business teams in their own projects.
Smart Data Collective
MARCH 23, 2023
AI technology offers a number of major benefits of small businesses and freelancers. The market for AI is projected to be worth nearly $1.6 trillion by 2030. We have talked about how businesses are using AI for marketing and tools like ChatGPT to create content more easily. However, one of the other benefits of AI is that it can help with your taxes!
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
CIO
MARCH 22, 2023
Multinational insurance and finance corporation AIA New Zealand’s dream is to help make the country one of the healthiest and best protected nations in the world. That’s no small undertaking, and as CTO for the company, it’s Marc Hale’s core responsibility to help achieve that goal by providing a secure and stable platform on which the business can operate and innovate.
Tinuiti
MARCH 21, 2023
Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S., today announced it has won two Microsoft Advertising Partner Awards — the Growth Media Division has won the Microsoft Advertising Channel Partner of the Year, and the Search/Shoppable Media
Intelligence Node
MARCH 20, 2023
Retail has changed staggeringly in the last decade. More so, with the pandemic disrupting normalcy and retailers having to adapt to a remote, digital-first approach to keep businesses afloat. This. The post The Old World Vs the New World – Retail Evolution Through the Digital Decade appeared first on Blog.
Domo
MARCH 21, 2023
The 2023 Domo Ovation Awards finalists are here. The winners are due to be announced On March 28th and we at Domo on Data wanted to celebrate the great work that has been achieved this year utilizing Domo. Categories for the Awards this year included : Adoption Advocate Best Domo Everywhere Application Business Impact Community Member of the Year Data Impact Executive of the Year Most Innovative Application Most Novel Application Overall Excellence Positive Impact Rookie of the Year Below is a s
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CIO
MARCH 20, 2023
Amazon will fire about 9,000 more workers from several business units, including AWS, in the coming weeks, according to a statement released today by company CEO Andy Jassy. The announcement comes two months after Amazon unveiled plans to lay off 18,000 employees. In his official statement, Jassy said that most of the layoffs in this second round will affect employees at AWS, PXT (People Experience and Technology, the company’s HR arm), Advertising, and Twitch, the popular livestreaming service
Tinuiti
MARCH 21, 2023
Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S., today announced it has won two Microsoft Advertising Partner Awards — the Growth Media Division has won the Microsoft Advertising Channel Partner of the Year, and the Search/Shoppable Media
Netbasequid
MARCH 22, 2023
We’re sure that if we asked you to name the top social media platforms, you’d say something like Facebook, Instagram, or Twitter. And you’d be right. But there are other social media platforms to consider, especially when marketing in different regions and parts of the world. This is something all marketers should consider. Just because TikTok reigns supreme in one region doesn’t mean this applies across the board, and the platform getting the most love may be completely
Wink Intel
MARCH 21, 2023
— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE VARIABLE ANNUITY SALES SLUMP TO LOWEST LEVEL IN 25+ YEARS Wink, Inc. Releases 4 th Quarter, 2022 Deferred Annuity Sales Results Des Moines, Iowa. March 16 th , 2023 – Wink’s Sales & Market Report , the insurance industry’s #1 resource for annuity sales data since 1997, released its 102 nd edition report for 4 th Quarter, 2022.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
CIO
MARCH 24, 2023
The metaverse—a fast-emerging combination of technologies including augmented and virtual reality, IoT, and blockchain—is poised to change the way financial services organizations and other companies do business. “By blending the physical and the digital worlds, the metaverse is changing the rules of engagement and enabling us to connect without barriers,” says Anupam Singhal, a Senior Vice President at Tata Consultancy Services (TCS).
Alpha Sense BI
MARCH 22, 2023
Amidst a host of macroeconomic factors—the Russian-Ukrainian War, inflation, and supply chain shortages, to name a few—business leaders are facing a multitude of difficult decisions and unique challenges. In this uncertain time, earnings targets are frequently not being met, layoffs are almost a matter of course, and companies are forced to do more with less to keep meeting their bottom line.
SpyFu
MARCH 21, 2023
Improving your SEO helps you get more traffic, acquire more customers, and grow your business faster. But, you can’t improve your SEO passively. You need to put in real effort to improve your website fundamentals, create content, and build backlinks to your key pages. In this guide, we’ll show you why you need to be running SEO outreach campaigns, and the key steps involved in running a successful campaign.
BI Insight
MARCH 18, 2023
Row-level security (RLS) is a feature of Power BI that allows you to restrict data access for different users based on filters you define within roles. For example, you can create a role for Sales Managers and apply a filter that only shows them the sales data for their region. This way, you can ensure … Continue reading Good Practice: Use Security Groups in Role Mapping Instead of User Accounts in Power BI Row Level Security (RLS) The post Good Practice: Use Security Groups in Role Mappin
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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