Crayon

DECEMBER 9, 2020

You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data? One of the biggest challenges with making use of competitive intelligence (CI) is distributing that intel to the relevant stakeholders within your organization so that your team can take action on your competitive insights.

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Competitive Intelligence Competitive Intelligence Intelligence 617

Cipher

DECEMBER 7, 2020

I had the distinct pleasure of interviewing one of the most respected and experienced minds in CI and was able to pick her brain about the greatest challenges that face competitive intelligence leaders and teams today.

Competitive Intelligence 497

Competitive Intelligence Competitive Intelligence Intelligence 497

Smart Data Collective

DECEMBER 30, 2020

As technology has advanced in the transportation industry, there’s a lot of data available that can enhance truckers’ safety all over the world. One recent example is the development of electronic logging devices (ELD) that monitor drivers’ Hours of Service (HOS) compliance. But there are other examples of how technology is improving truck driver safety – that’s what telematics is all about.

Technology 351

Technology Technology Analysis Management 351

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

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Sales Win Research Gaming 309

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Alexa

DECEMBER 21, 2020

COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year. To make sure you’re getting the most out of your social media marketing spend, you need to understand what social media trends have seen a recent spike — and are likely to continue surging in 2021.

Commerce 261

Commerce Entertainment Competitive Marketing 261

mention

DECEMBER 2, 2020

As most businesses are scrambling to keep up with the new business climate caused by the COVID-19 pandemic, digital marketing agencies and services on the contrary – are growing in demand. Online marketing has been cemented as a norm since more and more businesses have to come up with digital campaigns, stand out from the crowded online space, and continue to increase their bottom line.

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Marketing Marketing Briefing Management 195

Cipher

DECEMBER 3, 2020

Want to know what the leading insurance companies are monitoring on a daily basis? Understanding where to glean competitive data is half the battle!

Competitive 414

Competitive Competitive Intelligence Intelligence Intelligence 414

Smart Data Collective

DECEMBER 9, 2020

When most people consider the merits of machine learning, they typically think about its applications from a capitalist standpoint. There are countless ways that business owners are using machine learning advances to pad their bottom lines. However, policymakers, nonprofits and other experts are also finding machine learning applications that serve more benevolent purposes.

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Learning Algorithm Predictive Analytics Education 349

Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Throw into the mix the lack of in-person interviews and continued work-from-home arrangements, and it’s clear candidates will deal with new disruptions perhaps not seen since internet job postings replaced help-wanted ads in the newspaper.

Startups 246

Startups Marketing Marketing Pharmaceutical 246

Alexa

DECEMBER 27, 2020

If you really want to drive customer engagement, learning how to create a chatbot is a great place to start. According to Dmitriy Kachin, COO of Chatfuel, strong chatbot experiences with higher audience engagement register 80–90% response rates. This result shows that users are willing to use chatbots, but the experience still needs to be properly executed to meet their needs.

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Entertainment Briefing Gaming Knowledge 248

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Octopus

DECEMBER 17, 2020

Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And Competitive Analysis is precisely what's needed. In this article called. The post Who does Competitive Market Analysis? appeared first on Octopus Competitive Intelligence.

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Analysis Competitive Marketing Marketing 199

Crayon

DECEMBER 18, 2020

The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses. For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How are you prioritizing the many ways you can support competitive strategies across the company?

Competitive Intelligence 609

Competitive Intelligence Competitive Intelligence Intelligence 609

Cipher

DECEMBER 23, 2020

The insurance industry is facing an overwhelming flood of technology-driven innovation. Years of limited consumer recognition, restricted digital investments and fragmented markets have primed the insurance industry for disruption , and we are beginning to see the results.

Innovation 334

Innovation Technology Technology Marketing 334

Smart Data Collective

DECEMBER 21, 2020

We previously talked about the benefits of data analytics in the insurance industry. One report found that big data vendors will generate over $2.4 billion from the insurance industry. However, major advances in AI have arguably affected the insurance industry even more. AI has moved forward in giant leaps over the last ten years, and new developments are being realized every day.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

DECEMBER 10, 2020

Covid has changed everything. From sales processes to how we celebrate holidays, there has been no area left untouched by this pandemic. For ZoomInfo, one of the biggest challenges we are facing at EOY is how to keep motivation high and celebrations on par with the big achievements our sales teams are hitting day in and day out. So, as sales leaders, how have we kept ‘remote’ control?

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Sales Sports Win Management 246

Intelligence Node

DECEMBER 21, 2020

Shopify is an all-in-one, specialized global e-commerce platform that has been powering businesses of all sizes to start, grow, and market their online stores. Shopify has seen tremendous growth in the past few years and in 2018 saw growth 3 times more than that of its competitors. With e-commerce adoption growing rigorously and more retailers […].

Commerce 195

Commerce Retail Globalization Marketing 195

Octopus

DECEMBER 14, 2020

What is the threat of substitutes within Porter’s five forces model? This article is called what is the threat of substitutes within Porter's five forces model? It explains. The post What is the threat of substitutes within Porter’s five forces model? appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 199

Competitive Intelligence Competitive Intelligence Intelligence 199

Crayon

DECEMBER 2, 2020

The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

Market Intelligence 473

Market Intelligence Battlecard Intelligence Intelligence 473

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Cipher

DECEMBER 4, 2020

In a 2019 survey, 94% of businesses asked reported investing in Competitive Intelligence (CI). While most modern companies can see CI’s strategic potential, many have yet to understand how to reap its practical benefits. Cipher has found that over 75% of typical CI activities provide no value to their companies.

Competitive Intelligence 329

Competitive Intelligence Competitive Intelligence Intelligence 329

Smart Data Collective

DECEMBER 17, 2020

How do your employees experience their professional lives? It’s a worthwhile question, yet one that can seem frustratingly vague or hard to measure – but it doesn’t have to be. Rather, as software companies craft new employee experience (EX) platforms designed around communication, data management, and feedback collection, businesses now have access to the perfect tools.

Business 307

Business Algorithm Management Innovation 307

Zoominfo

DECEMBER 23, 2020

Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. (Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. One of those strategies to add to your resolutions needs to be for your contact database.

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Profiling Win Sales Information 245

mention

DECEMBER 23, 2020

You’ve probably already invested in a social listening tool, if not before then as a result of the current pandemic we are in. Did you know that 51% of business leaders are getting consumer insights during the coronavirus pandemic from social listening platforms? Did you also know that these same social listening tools can be extremely beneficial for your influencer marketing efforts?

Marketing 182

Marketing Marketing Profiling Learning 182

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Alexa

DECEMBER 8, 2020

Have you ever interacted with a chatbot that just gets it? A chatbot that’s genuinely interested in helping you find the right solution versus stalking you around a website and asking you if you’re ready to buy something. They understand you as a consumer and give you immediate insight into products or services you’re on the hunt for. People are not only turning to chatbots for quick answers to product- or service-based questions; they’re actually making purchases from them on the spot.

Business 179

Business Sales Finance Profiling 179

Crayon

DECEMBER 4, 2020

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits. I get to understand their problems, what their day-to-day is like, and how they operate within their organizations.

Competitive Intelligence 422

Competitive Intelligence Competitive Intelligence Intelligence 422

Cipher

DECEMBER 2, 2020

PowerBI Integration is Live! Today, we’re excited to announce the integration between Knowledge 360 and Power BI reports. By integrating with Power BI, you are now able to create reports and workspaces in PowerBI and add them any sandbox dashboard in Knowledge360. For example, this Power BI integration allows sales teams to visualize pipeline data next to their prospect's social media feeds and key trending industry topics all in one dashboard view.

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Knowledge Business Intelligence Intelligence Intelligence 327

Smart Data Collective

DECEMBER 9, 2020

Big data is leading to a number of major changes in businesses all over the world. One of the biggest changes to come from new advances in data analytics is an improvement in product development. We mentioned that insights made with big data can be important for developing digital products , but they can also be useful for creating physical products, too.

Sports 301

Sports Gaming Win Knowledge 301

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Security

Zoominfo

DECEMBER 15, 2020

The holidays are here, and the new year is just around the corner…. Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams.

Sales 237

Sales Gaming Entertainment Knowledge 237

Octopus

DECEMBER 20, 2020

Understand your competitors plans to compete with you in the future This article discusses how to understand your competitors plans to compete with you in the future and. The post Understand your competitors plans to compete with you in the future appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 187

Competitive Intelligence Competitive Intelligence Intelligence 187

ArchIntel

DECEMBER 7, 2020

ArchIntel™ -. Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

Crayon

DECEMBER 21, 2020

The following post was written by Ameeta Soni. Ameeta is a strategy and marketing expert and consultant , often serving as an interim CMO. She previously served as CMO at VFA, PlatformQ Health, WorldAPP, and Assemble Systems. Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health compa

Win 369

Win Competitive Technology Technology 369

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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