Elegant BI
SEPTEMBER 14, 2016
Have you ever been frustrated because you didn’t have the right tool for the job? You know what I’m talking about. You need something now – information, or a tool – but you don’t have access. AH! So aggravating. Now, consider your business intelligence situation: Maybe you are on the road and you can only access BI tools while you are in the office.
BI Insight
SEPTEMBER 18, 2016
In the previous posts, here and here, I explained how you can use Power BI Desktop Query Parameters for many different use cases. Power BI development team added another cool feature to Power BI Desktop on July 2016 which is the ability to add a List Query output to a query parameter as it’s “Suggested … Continue reading Power BI Desktop Query Parameters, Part 3, List Output.
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Domo
SEPTEMBER 16, 2016
The Domo Appstore gives you all the tools you need to tailor our platform to the unique circumstances of your business. In our App of the Week series, we’re taking a look at just a few of the 1,000 different applications you can use to hone in on the individual challenges facing your company. Today, we’re highlighting Profit and Loss, a popular app from the independent publisher Big Squid that helps you to get to the bottom of your bottom line.
BI4Cloud
SEPTEMBER 15, 2016
“The purpose of a business is to create and keep a custom er.” Peter Drucker. If only it were that simple! We do know that the cost to retain a customer is far less than the cost to acquire a new one, but did you know it is much easier to sell to an existing customer than to a prospective one? Checkout this great article that finds it costs 5 times more to acquire a new customer.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Better Buys
SEPTEMBER 13, 2016
Domo and Tableau are two business intelligence (BI) solutions that are dominating the market. Consistently a “leader” in Gartner’s Magic Quadrant reports, Tableau is a data visualization and self-service analytics champion. Its intuitive interface and simple dashboard and reporting tools tend to make the solution the top choice for businesses. However, Domo is a cloud-based […].
Audience Partners
SEPTEMBER 15, 2016
Recently, the US Patent and Trademark Office issued patent # US8763033 B2 to Audience Partners. This patent recognizes the innovative work we have done to match voter records to digital media for targeting purposes. Subsequent to the patent being issued, some pundits have suggested that our patent sets a “dangerous precedent”. We disagree. Over a period of years our company has invested millions of dollars and countless man-hours developing, designing and implementing the ideal way to reach vote
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
BI Insight
SEPTEMBER 18, 2016
In the previous posts, here and here, I explained how you can use Power BI Desktop Query Parameters for many different use cases. Power BI development team added another cool feature to Power BI Desktop on July 2016 which is the ability to add a List Query output to a query parameter as it’s “Suggested … Continue reading Power BI Desktop Query Parameters, Part 3, List Output.
Domo
SEPTEMBER 12, 2016
The Domo Appstore is home to roughly 1,000 different applications that our customers can use to solve specific business challenges. While it would take us way too long to tell you about every one of them, our App of the Week series is giving readers a taste of just a few of the ways they can customize our platform to tackle the unique problems facing their companies.
Better Buys
SEPTEMBER 20, 2016
A learning management system (LMS) is an investment in your employees. The long-term and short-term effects of training employees through an LMS solution lead to a suite of benefits that gain a return on the investment (ROI). How to Measure ROI? An LMS solution will impact an organization in many different ways. Much of the […].
Better Buys
SEPTEMBER 19, 2016
Tableau and Spotfire are two very similar business intelligence solutions. Both target users with the same goal: to quickly visualize data from various sources. While both solutions have the same end-goal, they approach their target users differently. The skill level needed to make the most of each solution varies. Spotfire allows advanced users to make predictions […].
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Audience Partners
SEPTEMBER 15, 2016
Positions Audience Partners as the leading addressable media and technology platform in North America. October 1, 2014, Fort Washington, PA – Audience Partners, an Enterprise Advertising Management company announced today that it has signed a definitive agreement to acquire Bering Media, the leading Audience Network for broadband Internet Service Providers (ISPs) and Mobile Network Operators (MNOs).
Audience Partners
SEPTEMBER 15, 2016
Originally published in AdExchanger Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum. Audience Partners expects the deal to close in October. For Audience Partners, Bering Media – with whom it has partnered over the past two years – provides an ad-targeting solution that doesn’t require cookies.
Audience Partners
SEPTEMBER 15, 2016
With Political TV Spots Sold Out In 16 States, Expanded Partnership Offers Advertisers More Precision In Reaching Political Audiences DENVER–( BUSINESS WIRE )–With midterm elections days away, SpotXchange and Audience Partners are offering advertisers the ability to reach their desired political audience with digital video advertising across all screens.
Audience Partners
SEPTEMBER 15, 2016
Originally Published in Crain’s New York Business. Companies compete for health reform’s stragglers and comparison shoppers. “It’s about the quality of [consumer] acquisition,” said Matt Henry, vice president of health care for Audience Partners, a data-driven marketing firm that counts several insurers as clients. “To make this whole thing work financially, the ratio of people aged 18 to 34 in an insurance plan needs to hit 37.5%,” he said.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Audience Partners
SEPTEMBER 15, 2016
New Patent Incorporates a Broader Use of Political Demographic and Voter Data within Programmatic Ad Systems Across All Electronic Devices Including Computers, Mobile Phones, Tablets and Addressable Televisions FORT WASHINGTON, PA (July 30, 2015) – As digital advertising for the upcoming 2016 election continues to build momentum, Audience Partners today announced it was granted a second voter-targeted digital advertising patent from the U.S.
Audience Partners
SEPTEMBER 15, 2016
Partnership with Yieldmo will utilize innovative mobile-first ad formats designed to significantly increase user engagement and interaction for an increasingly mobile-centric voter audience FORT WASHINGTON, PA (August 13, 2015) – As political advertising budgets continue their shift to digital and mobile continues to occupy a majority of time spent with digital devices, Audience Partners today announced it signed an agreement with Yieldmo to sell high impact political and advocacy ads across Yie
Audience Partners
SEPTEMBER 15, 2016
WASHINGTON, DC (Nov. 6, 2015) PRNewswire – Audience Partners , a leading voter targeting and political data company, today announced that it is partnering with Elite Daily, the voice of generation Y, to create advertising packages and content experiences that will better reach millennial voters. Coupled with Elite Daily’s millennial focused content, this partnership will leverage Audience Partners’ National Online Voter File® enabling advertisers to identify readers by party affiliation and othe
Audience Partners
SEPTEMBER 7, 2016
Audience Partners, the leading provider of data-driven audience-targeted digital advertising for the political and healthcare industries, today announced that the company’s CEO, Jeff Dittus, has been selected as a 2013 finalist in the Ernst & Young Greater Philadelphia Entrepreneur of the Year Awards. The awards program recognizes entrepreneurs that create and build market-leading businesses, taking standards of excellence to new heights and helping to transform the face of their respective
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Audience Partners
SEPTEMBER 7, 2016
Having successfully launched Affordable Care Act online advertising campaigns in 39 States, Audience Partners is in a unique position to analyze the early efforts to increase awareness, educate and enroll. The multi-million dollar online advertising campaigns include sponsors from the federal government, state exchanges, advocacy groups and private insurers nationwide.
Audience Partners
SEPTEMBER 7, 2016
Audience Partners, the leading provider of data-driven audience-targeted digital advertising for the political and healthcare industries, today announced that the company has been named the 13th fastest growing company in the Greater Philadelphia Region. The Philadelphia 100 has been the hallmark of entrepreneurial achievement in the region since 1988.
Audience Partners
SEPTEMBER 7, 2016
Fort Washington, PA – The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data. Audience Partners is the first company in the ad tech industry to use a voter file to target ads by leveraging programmatic ad buying systems and real-time bidding (RTB).
Audience Partners
SEPTEMBER 7, 2016
Originally Published in Campaigns and Elections Audience Partners has received a patent on its cookie-voter file matching technology. The patent, which the company filed for in August 2011, could have major financial implications for Audience Partners and its rivals if the company is able to enforce it. Political advertising is expected to hit $6 billion for the 2014 midterms, with only half of that going to television, according to an industry estimate.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Audience Partners
SEPTEMBER 7, 2016
Originally Published in Mediapost Voter file data now up for grabs in some political ad targeting campaigns could change the game for some of the more tech-savvy political candidates. The U.S. Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data.
Better Buys
SEPTEMBER 20, 2016
How much is a learning management system (LMS)? What are the costs and how can I compare prices? Learning management software has evolved to meet dynamic training needs. While the benefits are clear, the pricing structure can be confusing. Here, we’ll explain the basic costs and compare products to give you an idea about industry standards […].
Elegant BI
SEPTEMBER 7, 2016
Debunking Common Business Intelligence Myths. A Summary of the Myths and Confusion in the Business Intelligence Market. This article series is entitled ‘Debunking Common Business Intelligence Myths’ The information presented in this, the seventh article of the series, summarizes the myths and cuts through the confusion to help you choose the right BI tool for your business and business users.
Domo
SEPTEMBER 2, 2016
QuickBooks is one of the world’s leading accounting software packages—and for good reason. Tons of small businesses use its power to view and manage every aspect of their invoicing, eliminating headaches and maximizing profits at the same time. Doing double duty matters to small business leaders, because they often juggle several important organizational responsibilities.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Audience Partners
SEPTEMBER 7, 2016
Fort Washington, PA, May 7, 2014 – Audience Partners, a leader in data-driven audience targeted digital advertising, announced today that its online advertising campaigns successfully delivered over 351 million ad impressions in Affordable Care Act advertising campaigns for the federal government, state exchanges, advocacy groups and private insurers nationwide.
Elegant BI
SEPTEMBER 18, 2016
ElegantJ BI, a leader in Business Intelligence solutions, is pleased to announce that its suite of Business Intelligence and Performance Management tools was listed in the Gartner August, 2016 Competitive Landscape: BI Platforms and Analytics Software, Asia/Pacific Report. The ElegantJ BI solution was included in this report as a Niche BI and Analytics Vendor in Asia/Pacific.
Audience Partners
SEPTEMBER 15, 2016
(Washington, DC) Online video and banner ads had a significant impact on the Florida medical marijuana race, according to a post-election survey of 800 voters conducted by Anzalone Liszt Grove Research on behalf of United for Care, which was advocating for Amendment 2. The survey revealed that those who saw Internet advertisements voted for Florida’s Amendment 2 at a rate of 65%, while those that did not, voted only at a rate of 53%.
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