Tue.Apr 20, 2021

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Social Listening: Everything to Know Before You Start

mention

( Lea este artículo en español ). ( Lire cet article en français ). 4.2 billion. This is the amount of social media users out there ( WeAreSocial , January 2021). In 2021, this represents about 53% of the world’s population. As a result, we see a LOT of fresh data published and shared each day online. Here’s a snapshot of the estimated amount of information circulating each minute in 2021 on Facebook, YouTube, Instagram, and Twitter.

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Study: Most Executives Consider Big Data Crucial but Lack Strategies

Smart Data Collective

Big data is having a tremendous impact on the future of modern business. Many business owners recognize its benefits, but fail to invest in it appropriately. Harvard Business Review Analytic Services recently published The State of Digital Adoption report on big data adoption in business, and its findings may surprise or even alarm many organizations and institutions.

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How Competitive Intelligence Helped a Software Provider Better Understand Their Competitive Environment

Octopus

This article explains how Competitive Intelligence helped a software provider better understand their competitive environment. And gave them a deeper understanding of their main threat. You know how You when you have a pretty big competitor. And it’s taking market. Read More. The post How Competitive Intelligence Helped a Software Provider Better Understand Their Competitive Environment appeared first on Octopus Competitive Intelligence.

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3 Ways You Can Use Software to Improve Your Trading Decisions

Smart Data Collective

Trading is an exciting and often lucrative way of making money in the stock markets. Those with the requisite skillset can profit from price fluctuations with little more than their laptop and an internet connection. With that said, there is now a myriad of software and trading tools available to help you better evaluate patterns in trading data and spot profitable set-ups with ease.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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'Extraordinary' Service Delivery is Driven by Human-Bot Collaboration

ArchIntel

ArchIntel™ -. Oded Karev , general manager of NICE Robotic Process Automation , has written an article explaining that the combination of humans and robots “inspires extraordinary” service delivery. In his article published on VentureBeat, Karev said that the coronavirus pandemic has put businesses under “significant” operational pressure to improve their approaches to the delivery of services in order to stay competitive.

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ZoomInfo Achieves GDPR Practices Validation to Ensure Privacy and Protection in EU

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy. We go above and beyond to ensure that we exceed standards in data compliance, protection, and security.

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More Trending

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ZoomInfo Achieves GDPR Practices Validation to Ensure Privacy and Protection in EU

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy. We go above and beyond to ensure that we exceed standards in data compliance, protection, and security.

Profiling 130
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How to Track Down Online Ghosts Using Open-Source Intelligence

ArchIntel

ArchIntel™ -. Despite the seemingly impersonal nature of the internet, anyone who spends enough time online will find it hard to stay anonymous forever. An article on Skopenow’s website said that virtually everyone now has a basic digital footprint that is hard to erase , and much of these telltale signs may be sprinkled across open sources. Author Laura O’Driscol said many fugitives and others seeking to conceal their identities do certain things online that expose them whether or n

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses. As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy

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Companies Can Thrive During COVID-19 Age if 'Human Touch' is Maintained

ArchIntel

ArchIntel™ -. Companies are finding it increasingly difficult to hold on to the elusive “human touch” in the face of today’s remote working environment, which has been made necessary by the COVID-19 pandemic. A recent article on IOM Today cites the ongoing struggles of a British audit and accountancy firm with trying to keep its international team together in an arguably non-existent office environment.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses. As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy

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Unisys Hiring Senior Solution Marketing and Communications Manager

ArchIntel

ArchIntel™ -. Unisys is looking for a senior manager of solution marketing and communications who will be responsible for the launch of new integrated offerings, industry solutions and services to the market. Reporting directly to the global marketing director of Unisys’ cloud and infrastructure business, the senior manager is tasked with developing a holistic integrated solution marketing strategy and crafting a marketing plan that will drive demand for the company’s cloud and infrastructure so

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy. We go above and beyond to ensure that we exceed standards in data compliance, protection, and security.

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BAE Systems in Search of Senior CI and Price-to-Win Analyst

ArchIntel

ArchIntel™ -. BAE Systems’ intelligence and security business is looking to hire a full-time senior competitive intelligence and price-to-win analyst. According to a job posting on LinkedIn, the successful candidate will be tasked with collecting actionable competitive intel and developing price-to-win analyses to inform the business unit’s bid strategies.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Employee Advocacy: The Key to Social Media Marketing Strategies

Weidert Group

Are you overlooking one of your company’s greatest potential marketing assets? It’s a force that, when truly inspired, could transform your digital strategy and elevate your online presence in the marketplace. I’m talking about your employees! Social media employee advocacy is an unlimited power source, and marketers are increasingly leveraging it to its fullest potential.

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The Role of OLAP in the Cloud Era

Dataversity

Click to learn more about author George Demarest. It is the nature of software engineers to quickly adopt new, superior algorithms, tools, and approaches while they quickly and unceremoniously jettison the old. The most positive result of these impulses is rapid and continuous innovation – which savvy business leaders can turn to their advantage. The […].

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Proving the Value of PR with Consumer & Market Intelligence

Netbasequid

If measuring the success of your public relations performance remains a mystery, you’re not alone. Many brands seem to have a tough enough time understanding exactly how public relations work, much less quantifying their results. To help demystify the space well look at proving the value of PR using consumer and market intelligence. Specifically, we’ll take a brief look at the following topics: Proving the value of PR can be challenging.

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Why Domo’s Consumer-Design Focus Matters So Much Now

Domo

As a more positive phase of the COVID-19 crisis plays out—a phase that involves vaccination and therefore increased optimism that that big, beautiful light at the end of the tunnel may actually be right around the corner—it’s easy to look back on the past year and come to some realizations. One is that when businesses are forced to work through disruption, conventional answers aren’t sufficient, there’s no time to wait for answers, and the process of finding answers can’t be limited to a select

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Announcing the Moz Performance Metrics Beta

Moz

Moz’s new Performance Metrics features allow you to check Core Web Vitals and other page performance metrics for any page, thousands of URLs at a time.

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6 Key Takeaways for Cloud Marketing and Sales Professionals from Intricately's Selling In The Cloud Podcast

Intriccately

Selling in the Cloud is Intricately's podcast for cloud sales and marketing professionals, focused on how the cloud continues to grow and the evolving opportunities it presents.

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BaseController With Dependency Injection

John Daniel Associates

Recently I have inherited an ASP.NET core application, which is also my first time working with the framework. Working with the application initializing controllers felt very repetitive since all controllers used a few common services like loggers. ASP.NET core makes service access easy with dependency injection, but it’s challenging to stay true to the DRY principle when every controller is initialized with the same few services. .

IT 52
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New SCIP podcast is live!

SCIP

An interview-style podcast about intelligence, strategy, and leadership. An interview-style podcast about intelligence, strategy, and leadership. We?re thrilled to announce that SCIP?s new podcast is live ! Now you can take great SCIP content with you on the go, wherever you are in the world. IntelliCast's first 10 episodes include fast-paced interviews with CI leaders from Pfizer, Dell and Thomson Reuters, a data scientist, and a CEO of a multi-billion dollar company.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Consumer Intelligence Data Firm Resonate Experiences Record Growth and Revenue in 2020

Resonate

Brands Rely on Resonate’s A.I. Driven, Real-Time Consumer Insights and Activation as Consumer Behavior Shifts During Pandemic. RESTON, Va., April 19, 2021 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven consumer data, intelligence, and managed media, today announced record performance in 2020 despite the effects of the COVID-19 pandemic.

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Smarten Support Portal Updates – April – 2021!

Elegant BI

We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles. Smarten Application Security: Password patterns and configurations in Smarten. Smarten Application Security: Brute force vulnerabilities and solutions.

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Three Critical Success Factors for Master Data Management

Dataversity

Click to learn more about author Bill O’Kane. As the Master Data Management (MDM) solutions market continues to mature, it’s become increasingly clear that the program management aspects of the discipline are at least as important, if not more so, than the technology solution being implemented. After spending eight years as a Gartner analyst covering […].

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Best’s Special Report: U.S. Life/Annuity Insurers’ Revenue Weakened in 2020

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )–The emergence of COVID-19 in 2020 added new challenges to publicly traded life/annuity (L/A) insurers and led to a 31% drop in net income to $14.3 billion, according to a new AM Best special report. The analysis in the Best’s Special Report , “U.S. Life/Annuity Insurers’ Revenue Weakened in 2020,” covers a majority of the U.S.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Peer Influence and the Power of Facebook Groups in PR

mention

Public relations is an oft-misunderstood profession with paradoxical interpretations of the role, isn’t it? Accounting might think you’re the person that submits overpriced press releases with fluffy language. Engineering, on the other hand, sees the customer support tickets created due to all the social listening and thinks the role might be a glorified executive customer support rep with social account access.

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Asset Allocation – The New Playbook

Wink Intel

Interest rates reached their highest point in modern history in 1981 when the annual average mortgage interest rate was 16.63%. Savings and CD rates were equally high and the average yield of a 10-year treasury was 13.92%. In 1990, the average mortgage interest rate was 10.13%, falling to 6.94% by 1998. The 2000s saw mortgage rates fall to 5.04% by 2009.

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Digital Marketing: What It Is and How to Build a Winning Strategy

Similarweb

Ever wonder what coaches tell their players during an NBA game? After all, players are skilled on their own. But here’s the thing, coaches have an overarching plan. They see the whole field, make adjustments, give insights and guidance. A digital marketing strategy is your game plan for success in the digital arena. If you don’t have one, you won’t get out of the local league. .

Win 98
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USAA Life Insurance Company Introduces Guaranteed Issue Whole Life Insurance from Mutual of Omaha

Wink Intel

SAN ANTONIO and OMAHA, Neb. , April 13, 2021 /PRNewswire/ — USAA Life Insurance Company today announced it will begin offering its members a Guaranteed Issue Whole Life insurance solution through a strategic relationship with Mutual of Omaha Insurance Company, a leading provider of life insurance solutions. The new product, offered through USAA Life General Agency, Inc. and underwritten by Mutual of Omaha subsidiaries United of Omaha Life Insurance Company and Companion Life Insuranc

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.