Mon.Jun 26, 2023

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From CIO to CEO: IT leaders rise to the top

CIO

Ross Meyercord never set out to make the leap from technology leader to CEO, but a set of intentional and opportunistic career choices delivered the breadth of business experience and leadership skills required to land the job. Meyercord parlayed an engineering degree into a two-decade consulting track at Accenture, where a focus on large-scale transformation projects opened the door to the global CIO role at Salesforce during its critical revenue growth period.

IT 735
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What Are Vanity Metrics & Why You Should Avoid Them

mention

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. After all, it’s why they’ve invested in your services. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. If we’re being specific, it’s even a common challenge across the broader marketing landscape (as cited by 39% of marketers in a recent study).

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What is a project manager? The lead role for project success

CIO

What is a project manager? Project managers play the lead role in planning, executing, monitoring, controlling, and closing out projects. They are accountable for the entire project scope , the project team and resources, the project budget, and the success or failure of the project. To succeed in their role, project managers must be adept at coordinating resources, managing budgets, measuring and tracking project progress, and communicating with team members and stakeholders.

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A Field Guide for Launching and Growing a Career in Data Science

Dataversity

In recent years, the demand for data scientists has skyrocketed as organizations recognize the value of data-driven insights. Despite increased on-ramps and educational paths to a career in Data Science, there continues to be a concern amidst this increasing demand: the underrepresentation of women in Data Science and other science, technology, engineering, and mathematics (STEM) […] The post A Field Guide for Launching and Growing a Career in Data Science appeared first on DATAVERSITY.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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IBM to buy Apptio for $4.6B to help companies optimize IT spend

CIO

IBM is acquiring software provider Apptio for $4.6 billion to help enterprises optimize their IT expenditure, particularly cloud costs, as they try to navigate uncertain macroeconomic conditions. Apptio specializes in what has been called technology business management (TBM), or more recently, financial operations (also known as finops ) software, designed to allow diverse teams in a business manage IT costs.

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Taking a Data-driven Approach to Pride Promotions

Netbasequid

As we watch the progression of Pride month, supportive promotions are once again under a magnifying glass. And it’s important to have good info driving decision-making. There are typically two parts of this information equation that many brands monitor—one is focused on numbers, and the other on consumer sentiment. But that’s not all to have in mind.

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Reprint: A SOURCE OF HEADACHES: “SOURCE OF FUNDS” #AnnuityAwarenessMonth

Wink Intel

A SOURCE OF HEADACHES: “SOURCE OF FUNDS” July 16, 2013 by Sheryl J. Moore One of today’s most widely-miscommunicated issues is the fixed annuity market’s “Source of Funds” matter. The issue? It’s figuring out where the prospective purchaser of a fixed or indexed annuity is getting his or her money from, so they can use it to purchase the annuity? Some believe ‘Source of Funds’ means that if you’re an insurance-licensed-only producer, and not a registered representative, that you cannot replace s

Loss 52
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Leveraging Data Pipelines to Meet the Needs of the Business: Why the Speed of Data Matters

Dataversity

Gone are the days when customers would place an order and patiently wait for hours or even days for goods to be delivered, or when letters would travel through snail mail to reach their recipients. Today, businesses and individuals expect instant access to information and swift delivery of services. The same expectation applies to data, […] The post Leveraging Data Pipelines to Meet the Needs of the Business: Why the Speed of Data Matters appeared first on DATAVERSITY.

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Financial services firms turn to automated, data-driven processes for new products and services

CIO

Between the host of regulations introduced in the wake of the 2009 subprime mortgage crisis, the emergence of thousands of fintech startups, and shifting consumer preferences for digital payments banking, financial services companies have had plenty of change to contend with over the past decade. Transitioning to automated, data-driven processes is the best way for these companies to not only cope with change but also take advantage of it.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.