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Tech leaders weigh in on the upside and flipside of generative AI

CIO

“The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. Neil Ward-Dutton, VP, AI and Intelligent Process Automation European Practices at IDC , suggests that generative AI usage is high but business strategy may lag. A Trojan horse?

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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Finally, intelligent design makes content accessible and enjoyable. Source: Semrush.

Marketing 350
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

To navigate through the inevitable challenges of 2022, and to take advantage of the anticipated recovery, each company in the engineering services industry must put competitive intelligence to good use. During that time, she served as the company’s social media marketing manager and copywriter.

Copywrite 104
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Why Has GAI Risen So Quickly?

SCIP

A researched-back look into how Generative AI is becoming ubiquitous. In 2020, GAI tools were able to create general first drafts of copywriting and conduct average searches. Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe SCIP Insights Why Has GAI Risen So Quickly?

SCIP 45
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Call To Action In Writing: 7 Powerful Examples

CXL

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. A strong understanding of buyer psychology and buyer intelligence will be helpful here. Use Voice of Customer research to understand buyer goals. Do I need to get my credit card out?

Copywrite 121
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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

As far as Data Analysis is concerned, potential employees should have an extensive knowledge of quantitative research, quantitative reporting, compiling statistics, statistical analysis, data mining, and big data. The old adage that you can build a better mousetrap and the world will beat a path to your door doesn’t hold up.

Startups 214
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February 2019 B2B Blog Post Round-Up

Zoominfo

Steve seemed intelligent, well-prepared, and asked thoughtful questions about the role. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. Imagine a prospect researching two similar products. For this reason, buyer personas are an essential tool for copywriters.

Copywrite 150