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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Finally, intelligent design makes content accessible and enjoyable. Source: Semrush.

Marketing 350
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

To navigate through the inevitable challenges of 2022, and to take advantage of the anticipated recovery, each company in the engineering services industry must put competitive intelligence to good use. Elero has a track record of increasing win rates for new customers and securing re-compete contracts with current customers.

Copywrite 104
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Content Optimization 101: How to Rank Higher in Search

Similarweb

Start with keyword research. Keyword research is the first step in SEO copywriting and content creation in general. Get inside your target audience’s head and research how they search for relevant content. Get inside your target audience’s head and research how they search for relevant content. Next, brainstorm.

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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. First, conduct extensive keyword research and use it as your foundation for your blog structure, categories, and topics. Copycats never win the long game. .

Briefing 114
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9 Account-based Marketing Case Studies

CXL

Inbound-call intelligence platform Invoca saw 2015’s Dreamforce event as a great opportunity to meet with key accounts face-to-face. Much like effective email copywriting , successful and engaging ABM campaigns are founded on more than shock value. How Invoca combined data and direct mail to get a 33X ROI.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

According to Insider Intelligence, online retail sales will reach $7.4 Build your first iterations based on customer research (and be prepared to throw it out the window) 3. Win competitor’s customers with intent-based targeting Conclusion. Base your ecommerce Facebook ads strategy on deep customer research to resonate.