Zoominfo

FEBRUARY 5, 2019

Steve seemed intelligent, well-prepared, and asked thoughtful questions about the role. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Imagine a prospect researching two similar products. Keep reading!

Copywrite 150

Copywrite Profiling Technology Technology 150

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. The cash-strapped platform had limited budget and no brand awareness outside their local market.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

CXL

OCTOBER 31, 2022

According to Insider Intelligence, online retail sales will reach $7.4 With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Base your ecommerce Facebook ads strategy on deep customer research to resonate.

Copywrite 85

Copywrite Win Retail Research 85

Similarweb

MARCH 11, 2021

I am going to share the marketing analysis tools and the step-by-step process of how we at Similarweb continuously create SEO content that genuinely works. You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. What is SEO content?

Briefing 114

Briefing Education Copywrite Algorithm 114

Smart Data Collective

DECEMBER 16, 2022

Did you know that companies are projected to spend over $107 billion on AI-based marketing solutions by 2028? There is no doubt that artificial intelligence is creating a number of new changes for people in the marketing profession. However, many people are still wondering what the actual effects of AI on marketing will be.

Marketing 300

Marketing Marketing Copywrite Sales 300

Similarweb

JANUARY 27, 2021

Start with keyword research. Keyword research is the first step in SEO copywriting and content creation in general. It’s an essential part of any successful content marketing and SEO strategy. Get inside your target audience’s head and research how they search for relevant content. Next, brainstorm.

Algorithm 52

Algorithm Copywrite Win Brainstorming 52

ATTEST

JULY 13, 2021

Find out with robust brand perception research through Attest. They make your marketing more authentic — and with that, more effective. Want better marketing campaigns? A proper positioning strategy is built on knowing where you want to stand and how you want to compare to others in the market. Learn more.

Copywrite 52

Copywrite Innovation Competitor Analysis Research 52

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Marketing 64

Marketing Marketing Copywrite Knowledge 64

Zoominfo

FEBRUARY 3, 2019

For example, say you’re interviewing for a marketing copywriter position. A strong candidate might say they’re excited to work in a position where they can leverage their writing skills and passion for creating content while also learning new marketing tactics, including SEO and social media. Contact our sales team today!

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Copywrite Briefing Learning Research 113