Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
CIO
MAY 7, 2024
At the same time, Artificial Intelligence (AI) is quickly becoming recognised as a keystone for future growth. Foundry’s 2024 CIO Tech Priorities study found 70% of organizations are actively researching or piloting AI-enabled technologies, while 21% have it already in use or are even upgrading and refining their models.
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Cipher
JULY 14, 2021
A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.
Cipher
APRIL 21, 2022
If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Crayon
APRIL 7, 2021
Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.
Cipher
JULY 5, 2021
Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, market research goes hand-in-hand with market and competitive intelligence (M/CI).
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)
In hyper-competitive markets, modern businesses need to stay dynamic and always be evolving. Join Howard Dresner, founder and chief research officer at Dresner Advisory Services, and Chandrashekar LSP, senior evangelist at Zoho, as they discuss: Central BI drivers. BI success factors. The Importance of data leadership.
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