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Tech leaders weigh in on the upside and flipside of generative AI

CIO

“The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. Neil Ward-Dutton, VP, AI and Intelligent Process Automation European Practices at IDC , suggests that generative AI usage is high but business strategy may lag. A Trojan horse?

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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Finally, intelligent design makes content accessible and enjoyable. Source: Backlinko.

Marketing 350
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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

As far as Data Analysis is concerned, potential employees should have an extensive knowledge of quantitative research, quantitative reporting, compiling statistics, statistical analysis, data mining, and big data. The old adage that you can build a better mousetrap and the world will beat a path to your door doesn’t hold up.

Startups 214
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What are brand attributes and how do you identify them?

ATTEST

Some strong brand attributes you could connect your brand to are words like: knowledgeable, inclusive, innovative, uniting, down to earth, creative — and so on. Find out with robust brand perception research through Attest. Let’s look at some brands whose distinctive attributes are always at the forefront of everything they do.

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9 Account-based Marketing Case Studies

CXL

Apply Snowflake’s ABM strategy to your business with these takeaways: Empower your people and mine their collective knowledge for rich insights on who to target; Use creative solutions to keep your audience engaged when they get to your landing page; Personalize their experience wherever you can ; Get aligned, stay aligned.

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10 Illuminating Questions To Ask During Phone Interviews

Zoominfo

For example, say you’re interviewing for a marketing copywriter position. A phone interview is a conversation, not a test— but you should still ask at least one question to gauge the candidate’s knowledge about your company. Does it seem like they conducted research prior to the interview? Contact our sales team today!

Copywrite 113
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How We Became Digital Marketers in Just One Summer

Moz

Instead of being limited to looking for clients in social media groups, digital marketing knowledge opens up a whole new world. With a functioning website and a knowledge of both paid and organic search, the process of finding new customers has dramatically changed (for the better!). To be more informed consumers.