Remove Algorithm Remove Copywrite Remove Intelligence Remove Research
article thumbnail

Tech leaders weigh in on the upside and flipside of generative AI

CIO

“The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. Neil Ward-Dutton, VP, AI and Intelligent Process Automation European Practices at IDC , suggests that generative AI usage is high but business strategy may lag. “The

article thumbnail

15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Finally, intelligent design makes content accessible and enjoyable. Source: Semrush.

Marketing 350
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

You will discover that there are a number of opportunities and challenges of creating a company that develops new AI algorithms to solve problems. In the Software Development field, it’s important for candidates to know coding, algorithms, applications, design, security, testing, debugging, modelling, languages, and documentation.

Startups 214
article thumbnail

Content Optimization 101: How to Rank Higher in Search

Similarweb

Search engines gather and rank all content produced per search query with crawlers and then run those rankings through algorithms to determine how relevant and high-quality content is, and therefore, what page of the search engine it appears on. . Start with keyword research. Research related keywords and phrases .

article thumbnail

How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. SEO caters to search engine algorithms. First, conduct extensive keyword research and use it as your foundation for your blog structure, categories, and topics.

Briefing 114
article thumbnail

Amazing Ways AI is Changing the Marketing Landscape

Smart Data Collective

There is no doubt that artificial intelligence is creating a number of new changes for people in the marketing profession. How often you update your site : fresh content helps keep people coming back, and it also tells search engine algorithms that your site is active, which can help boost your rankings.

Marketing 300
article thumbnail

Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

According to Insider Intelligence, online retail sales will reach $7.4 Build your first iterations based on customer research (and be prepared to throw it out the window) 3. Base your ecommerce Facebook ads strategy on deep customer research to resonate. Use voice of customer research to uncover key motivators.