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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Neil Ward-Dutton, VP, AI and Intelligent Process Automation European Practices at IDC , suggests that generative AI usage is high but business strategy may lag. A Trojan horse?

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15 Examples of Creative B2B Content Marketing Done Right

mention

Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. Copywriting: The Definitive Guide. Finally, intelligent design makes content accessible and enjoyable. It is understandable. Source: Backlinko.

Marketing 350
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

If your products are relatively expensive, potential customers generally spend some time doing research before purchasing. Brainstorm with others in your company to come up with a list of new, relevant verticals before beginning your next campaign. Unexpectedly, 30% of firms don’t measure their influencer marketing ROI.

Marketing 212
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Content Optimization 101: How to Rank Higher in Search

Similarweb

Start with keyword research. Keyword research is the first step in SEO copywriting and content creation in general. Get inside your target audience’s head and research how they search for relevant content. Get inside your target audience’s head and research how they search for relevant content. Next, brainstorm.