Remove Competitive Remove Copywrite Remove Intelligence Remove Research
article thumbnail

Tech leaders weigh in on the upside and flipside of generative AI

CIO

“The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. Neil Ward-Dutton, VP, AI and Intelligent Process Automation European Practices at IDC , suggests that generative AI usage is high but business strategy may lag. A Trojan horse?

article thumbnail

15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Finally, intelligent design makes content accessible and enjoyable. Source: Backlinko.

Marketing 350
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

To navigate through the inevitable challenges of 2022, and to take advantage of the anticipated recovery, each company in the engineering services industry must put competitive intelligence to good use. During that time, he was in charge of managing all growth resources for maximum competitive discrimination and win rate improvement.

Copywrite 104
article thumbnail

Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

The AI sector has become very competitive. As far as Data Analysis is concerned, potential employees should have an extensive knowledge of quantitative research, quantitative reporting, compiling statistics, statistical analysis, data mining, and big data. This skillset helps an individual to perform better at work. Motivation.

Startups 214
article thumbnail

19 Harmful Influencer Marketing Mistakes to Avoid

mention

In a survey of 330 respondents (149 agency representatives and 181 brand representatives) conducted by the influencer marketing platform, HypeAuditor, it was found that 41.34% of brands and 26.35% of agencies did not know which influencers their competition was working with. Mistake #15: Using the Wrong Metrics and Neglecting Analysis.

Marketing 212
article thumbnail

How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. First, conduct extensive keyword research and use it as your foundation for your blog structure, categories, and topics. Is your primary intention to educate your reader?

Briefing 114
article thumbnail

What are brand attributes and how do you identify them?

ATTEST

Find out with robust brand perception research through Attest. Sitting down and figuring out what your brand attributes are, will help you find that distinctive competitive edge and the right place in the market. Get started in a matter of minutes with brand intelligence software and find out how actionable our data really is.