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Tech leaders weigh in on the upside and flipside of generative AI

CIO

“The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. Neil Ward-Dutton, VP, AI and Intelligent Process Automation European Practices at IDC , suggests that generative AI usage is high but business strategy may lag. A Trojan horse?

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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Finally, intelligent design makes content accessible and enjoyable. Source: Asana.

Marketing 350
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Call To Action In Writing: 7 Powerful Examples

CXL

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing. A strong understanding of buyer psychology and buyer intelligence will be helpful here.

Copywrite 121
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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

Technical skills are hard skills that people can only learn from experience. As far as Data Analysis is concerned, potential employees should have an extensive knowledge of quantitative research, quantitative reporting, compiling statistics, statistical analysis, data mining, and big data. Graphic Design.

Startups 214
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February 2019 B2B Blog Post Round-Up

Zoominfo

Steve seemed intelligent, well-prepared, and asked thoughtful questions about the role. Not only does he seem like an entirely different person than the one you interviewed—but he also makes very little effort to learn the role, makes several costly mistakes, and proves to be very difficult to work with.

Copywrite 150
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

Before going further down this road, learn these common mistakes and save yourself time, money, and grief. If your products are relatively expensive, potential customers generally spend some time doing research before purchasing. Consider investing in easy-to-use photo-editing software and learn how to take advantage of its tools.

Marketing 212
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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. First, conduct extensive keyword research and use it as your foundation for your blog structure, categories, and topics. Is your primary intention to educate your reader?

Briefing 114