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Luxury Hotel Brand Uses Online Management, Competitive Intelligence to Improve Customer Engagement

ArchIntel

Marketing Tech News explores how a luxury hospitality brand uses online marketing and competitive intelligence to improve its presence and overall performance. The Langham also made sure that its information is consistent across multiple search engines and travel sites.

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3 Takeaways From Our Win/Loss Webinar With Egencia’s Jayde Phillips

Crayon

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

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LEO Pharma Announces Vacancy for Associate Director, Market Research and Competitive Intelligence

ArchIntel

LEO Pharma has put the word out that it is on the hunt for its next associate director for market research and competitive intelligence for its operations in the United States. LEO emphasized that the individual who lands the job will assume the leadership role in its competitive intelligence operations in the U.S.

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Competitive Intelligence Tips for DTC Brands to Master Digital Transformation

Netbasequid

Here we’ll look at a few competitive intelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitive intelligence and consumer intelligence to what other brands are getting right means efficiency. But that doesn’t mean cutting corners. Share of Voice.

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The Innovation Table | Scott McNeely, MBA on The Sociology of Competitive Intelligence and Navigating the Pricing Landscape

Engage3

I like working with intelligent people to solve complex problems. EB : How important is competitive intelligence and how have you seen it evolve over your career? SM : Competitive intelligence is a critical part of managing retail. It’s interesting that you said it that way. EB : Because you studied Sociology!

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Cognizant Relies on Open-Source Intelligence to Navigate COVID-19 Crisis

ArchIntel

The global business resilience team at Cognizant leveraged open-source intelligence at the start of the COVID-19 pandemic to support decision-making processes and enable business continuity, according to a report from Security magazine. ArchIntel™ -.

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Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

Both consumer intelligence and market intelligence offer a definite edge. And before we get going, here are a couple of stats we uncovered underlining the importance of streamlining your consumer and market intelligence : The use of AI to inform marketing strategy has taken to the skies in the last few years. Demographics.