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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. While your sales team is out there on the field, uncovering insights and digging up intelligence, remember – you're not in this alone.

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The Evolution of Competitive Intelligence

Fuld

Competitive Intelligence [CI] has gone through an evolution since becoming a corporate function nearly 4 decades ago. Most importantly, the function of competitive intelligence has grown to become a core component of developing a sound strategic road map for driving business growth and no longer seen as somebody’s “part-time” job.

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10 Market Research Trends in 2021

Netbasequid

Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 market research trends in 2021 are bound to do just that. How Market Research Tools Have Evolved.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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How to Perform Market Research: A 7-Step Guide

Netbasequid

Whether you’re a seasoned market analyst or just getting your feet wet in the world of market research, there are seven steps everyone follows. And without this contextual analysis, your market research is pretty worthless. Why Accurate Market Research Matters.

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Competitive enablement: The importance of anticipating market developments

Academyci

According to the PMI and Economist Intelligence Unit’s survey from 2017 , the overriding reason for failures is… Unexpected market developments. That’s beyond the scope of the quantitative techniques available to market researchers. Or, alternatively, consider Go, a Chinese game with simple rules and 2.1×10exp170

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Brands Overwhelmed by Data are Fighting Back

Netbasequid

And this was clear in a recent webinar hosted by SCIP as two NetBase Quid data experts, Alexis Nigro and Harvey Ranola, walked the audience through enriching their market research with deep-level data analysis. Using this process, the client can anticipate the moves made by their competition. Enhancing Competitive Intelligence.

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