The retail edge: Where data powers game-changing customer experiences
CIO
NOVEMBER 13, 2023
1 But despite some of the benefits of online sales, this isn’t all good news for retailers. Online shopping can cut into impulse purchases — which are typically higher-margin sales — because 82% of impulsive purchase decisions are made in a brick-and-mortar store. and order value by 61% while reducing returns by 40%. May 2022. [2]
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