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Micro transformation: Driving big business benefit through quick IT wins

CIO

And when performed strategically in succession as Mahon has done at Werner, such quick wins can lead to much larger business transformation over time — with less big-bang disruption and change management thanks to measurable proof of enhancement along the way. It gets contagious — you do one and it leads to others.”

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Social commerce: A guide for brands and retailers

bazaarvoice

The social commerce renaissance continues. One nice side effect to this, though — aside from the continued influx of quality memes — is the sustained rise of social commerce. One nice side effect to this, though — aside from the continued influx of quality memes — is the sustained rise of social commerce.

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The hardest part of building software is not coding, it’s requirements

CIO

The main purpose of the software was to configure custom products on e-commerce sites. Stack Overflow AI right now: chess versus self-driving cars The concept of artificial intelligence has been around for quite some time, although the high-profile advances have raised concerns in the media, as well as Congress.

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A guide to delivering an exceptional e-commerce experience

bazaarvoice

Convenience, innovation, personalization, and customer connection — some of the traits needed to deliver an exceptional e-commerce experience for your shoppers. Just like moviegoers, shoppers also want an elevated experience , whether that’s in a physical store or an e-commerce store. Benefits of a strong e-commerce experience.

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5 Google Business Profile Tweaks To Improve Foot Traffic

Moz

Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Difficulty level: Easy for retailers. Difficulty level: Easy.

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How To Segment Audiences: A B2B Marketer’s Guide

Zoominfo

It’s a win-win. Firmographics Firmographics are the profile characteristics of a company. By analyzing your database for similar characteristics among your highest-paying customers, you can develop your ideal customer profile (ICP). Which Comes First — the Content or the Audience? An age-old question.

Profiling 130
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From generic to in-demand: The new era of private label brands

bazaarvoice

Major retailers like Target, Sephora, and Walmart invest in the development and marketing of their private label products with great success. The retailers that push the limits of their private label brands will be the ones that continue to elevate their status and change the generic stereotype. increase in national brand sales.

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