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Tencent super-apps helped a large American retailer expand its reach into China

CIO

Entering a new market with a different social structure, cultural history, and regulatory issues is never easy for a large retailer, even if the difference seems slight. This was a major roadblock for a large American retailer when it started on its journey to enter the Chinese market in 1996.

Retail 638
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Social commerce: A guide for brands and retailers

bazaarvoice

The social commerce renaissance continues. Global daily time spent on social networking continues to tick up: the endless scrolling, constantly hitting refresh, living vicariously through all of our friends as we wonder how they can afford to travel so much, etc. Given that social commerce sales in the U.S.

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Il cliente al centro: come i CIO potenziano la customer experience mentre trasformano il business

CIO

Le aziende capaci di offrire una customer experience superiore hanno tassi di crescita cinque volte più elevati dei loro concorrenti e, nella gestione della CX, il CIO ha un ruolo fondamentale, scriveva Forrester Research (“Improving CX Through Business Discipline Drives Growth”) nel 2019.

Commerce 606
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PCI compliance: Is your qualified security assessor up to the task?

CIO

Created by the PCI Security Standards Council (SSC), a global entity that brings industry leaders—including American Express, Discover, JCB International, Mastercard, UnionPay and Visa—together to develop Standards that ensure the secure use of payment cards, PCI DSS v4.0 Taking its place will be the more robust PCI DSS version 4.0,

Security 766
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Avoiding ‘The Overlap Trap’: Poor org structure can sabotage results

CIO

Janet Sherlock is a digital and retail executive with a long track record of modernizing organizations, processes, and solutions. Most recently she was the chief digital and technology officer at Ralph Lauren, where she was responsible for the global e-commerce strategy and revenue as well as driving digital transformation.

Matrix 424
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2023 Global Consumer Insight Analytics Report Reveals Research Trends

Netbasequid

And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth. CEOS must recognize the potential of holistic consumer research and make it a priority.

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AI is Driving Huge Changes in Omnichannel Marketing

Smart Data Collective

Artificial intelligence is the latest trend shaping the omnichannel experience for customers in many retail outlets. The Forbes Research Council wrote an article in October citing research showing that 71% of customers now expect a personalized experience. One of the biggest trends pertains to personalization.

Marketing 291