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What’s holding CTOs back?

CIO

Obviously, technology strategy and business strategy have to be ultimately driven by the vision of the organization,’’ Jones says, “but it was surprising that over a third of CTOs we surveyed felt they weren’t getting clear vision and guidance.” Articulating the value of innovation is not a new challenge, Dhingra points out.

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The 5 Best Brand Positioning Examples We’ve Ever Seen

Crayon

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.

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Accelerating innovation with cloud-native apps on Microsoft Cloud

CIO

Many established financial institutions have very good core business capabilities, but their technology platforms tend to be archaic and rigid. That is very difficult to achieve when the systems running their business functions are resistant to change. To succeed, they must first build a culture of development within the organization.

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Business Competition: Navigate the Competitive Landscape With These Proven Tips

Owler

If you’re a business professional, you understand that competition is an inevitable part of having a presence in the marketplace. Standing Out Among Competitors Once you have identified who your top competitors are, you can choose your unique selling proposition (USP) and start planning how to set your business apart from others.

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How Media Monitoring and Quality Management Software Drive Business Success

mention

Introduction Businesses constantly work to stay ahead of the competition and make wise decisions in today’s fast-paced digital world. This article will discuss the significance of media monitoring and quality control software, as well as how it may transform businesses and produce measurable benefits.

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How Media Monitoring and Quality Management Software Drive Business Success

mention

Introduction Businesses constantly work to stay ahead of the competition and make wise decisions in today’s fast-paced digital world. This article will discuss the significance of media monitoring and quality control software, as well as how it may transform businesses and produce measurable benefits.

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AI is Disrupting SEO in Huge Ways in 2023

Smart Data Collective

Search engine optimization (or SEO) is a broad and highly complicated area and if you are a new business owner discovering it for the first time, it can feel terribly overwhelming. The competitive landscape prioritizes page one results. Data paints a picture customized to specific content landscapes. The good news?