Owler

MARCH 17, 2022

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Netbasequid

JANUARY 25, 2021

Every business is global these days – the pandemic and accelerated digital transformation has seen to that. Connecting with customers requires brands have clarity around top business intelligence priorities and solid consumer market research backing up their decision-making. The ways a business organizes its data matters.

Business Intelligence 69

Business Intelligence Intelligence Intelligence Business 69

Netbasequid

JUNE 16, 2023

And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. A Thriving Industry The market research industry is thriving and poised for continued growth. According to Statista, global market research revenue exceeded $7.64

Market Research 96

Market Research Marketing Research Research Marketing 96

Cleverx

FEBRUARY 27, 2020

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop Market Intelligence ? Gathering Market Intelligence through Competitive Analysis.

Benchmarking 52

Benchmarking Market Intelligence Competitive Intelligence 52

Netbasequid

JANUARY 23, 2023

Marketers don’t have enough time and typically rely on multiple tricks and tactics to make better use of the little time they have. The study found that marketers spend, on average, 16 hours a week on everyday tasks. At the top of the list for the most time-consuming repetitive tasks, marketers spend more than 3.5

Intelligence 98

Intelligence Intelligence Marketing Marketing 98

CIO

SEPTEMBER 22, 2023

Deploying a DMP can be a great way for companies to navigate a business world dominated by data, and these platforms have become the lifeblood of digital marketing today. In these instances, data feeds come largely from advertising channels, and the reports they generate are designed to help marketers spend wisely.

Management 634

Management Profiling Sports Market Segmentation 634

CIO

JANUARY 12, 2023

This allows teams to receive and review business intelligence and make changes in near-real-time rather than waiting hours or days to glean insights from data. [2] They also see significant gains in areas such as regulatory compliance, process automation and business intelligence. [5] IT Leadership.

Technology 460

Technology Technology Innovation Knowledge 460

Aqute Intelligence

JANUARY 23, 2024

All the companies we listed carry out primary or secondary research for their clients (usually both), and they all have competitive intelligence-focused websites. Some provide additional services such as customer research and marketing strategy. There aren't many service providers who cheerfully list their rivals on their websites.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Netbasequid

SEPTEMBER 30, 2021

An accurate market understanding is necessary to inform every aspect of your brand, from innovation to marketing. To get the most traction for your brand’s efforts, you need a diligent look into competitive, consumer and market intelligence. Data is king in market intelligence.

Marketing 98

Marketing Marketing Competitive Intelligence Market Intelligence 98

ArchIntel

MARCH 17, 2021

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.

Competitive Intelligence 80

Competitive Intelligence Profiling Competitive Intelligence 80

Netbasequid

MARCH 24, 2021

European Companies Capturing Market Share . In order to paint this emerging market landscape and discover players driving the corporate metamorphosis in Europe, NetBase Quid analysed ~2500 companies that have been founded in Europe since 2020. . And consumers are keen to acquire these business intelligence tools.

Marketing 78

Marketing Marketing Startups Hospitals 78

Alpha Sense BI

DECEMBER 13, 2022

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.

Analysis 97

Analysis Marketing Marketing Primary Research 97

Netbasequid

AUGUST 1, 2022

Understanding a market means having specific insight around a customer base, trends, and competitors. And this is the exact opposite of what needs to happen in today’s consumer-driven business environment. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

SEPTEMBER 22, 2022

Market research is the process of gathering business intelligence through the collection, analysis, and interpretation of data. Some of the most common reasons organizations conduct market research include: Improving or creating products. Understanding new market segments. Boosting brand health. Define the Problem.

Market Research 59

Market Research Marketing Research Research Marketing 59

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

Sales 264

Sales Intelligence Intelligence Sales Enablement 264

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

Netbasequid

JANUARY 6, 2023

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

Market Research 98

Market Research Marketing Research Research Marketing 98

ArchIntel

FEBRUARY 10, 2021

Executive Profile: Kathy Brant, Market Intelligence and Product Marketing Senior Director at NWEA. Kathy Brant is the senior director of market intelligence and product marketing at NWEA , a company that delivers K-12 assessment solutions to more than 9,000 schools in about 145 countries.

Education 104

Education Competitive Intelligence Profiling Business Intelligence 104

Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. From a marketing perspective, a trend analysis is all about positioning your brand for the best outcome for your brand objectives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

Analysis 98

Analysis Marketing Marketing Win 98

Netbasequid

NOVEMBER 25, 2021

As part of that, we’ve summarized some of the top reasons they’re thankful for the consumer and marketing intelligence capabilities we offer! Staying Ahead of Trends with Predictive Intelligence. Real-time, Accurate and Actionable Consumer and Marketing Intelligence. Psychographic Intel for Deeper Connections.

Market Intelligence 98

Market Intelligence Analysis Business Intelligence Intelligence 98

ATTEST

FEBRUARY 24, 2023

Your company can’t navigate the constantly changing marketplace without understanding business landscapes, consumer needs, or buying habits. Market analysis is key to how you find and capitalize on market trends before your competitors do. Attest Attest is one of the top market research companies in the US.

Market Research 52

Market Research Marketing Research Research Marketing 52

ArchIntel

MAY 5, 2021

Lower mortgage rates, limited inventory, and government protection against forbearance and foreclosure on mortgage payments all serve to support a rebound in the construction market. Optimism runs high for the construction sector but the risks driven by uncertainties in the market cannot be discounted.

Competitive Intelligence 104

Competitive Intelligence Profiling Commerce Competitive 104

Netbasequid

JUNE 27, 2022

And it all hinges on consumer and market intelligence. Similarly, when performing corporate strategy and development, an organization’s leadership has to consider all angles: internal revenue growth rate data; external market conditions; resources and their optimal allocation; and it has to establish a balance between risk and return.

Competitor Analysis 97

Competitor Analysis SWOT Analysis Market Intelligence 97

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Or can you? Because it does.

Sales 130

Sales Intelligence Intelligence Profiling 130

ArchIntel

FEBRUARY 17, 2021

Dave Smith is the vice president of competitive intelligence at Martin Marietta , a Raleigh, North Carolina-based supplier of heavy building materials, including cement, ready mixed concrete, cement treated materials and asphalt. Before being promoted to VP, Smith spent 30 years as Martin Marietta’s director of market research and analysis.

Competitive Intelligence 104

Competitive Intelligence Profiling Market Research Marketing Research 104

ArchIntel

FEBRUARY 3, 2021

According to her LinkedIn profile, she led the development of a web-based system designed to track and report competitive data , market trends and sales forecasts. With over three decades of work experience, Shirley is an expert in the automotive industry , forecasting and business strategy.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Owler

FEBRUARY 2, 2022

What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Where are they getting most of their business from these days? Who are their clients?

Competitive Intelligence 52

Competitive Intelligence Research Competitive Intelligence 52

Netbasequid

JUNE 14, 2022

Consumer and market intelligence is a life saver for businesses of all sizes. We are going to tackle how continuous intelligence destroys silos and helps your company create better communication, faster results, seamless campaign management and more. Competitive Intelligence Lives Everywhere in an Organization.

Intelligence 98

Intelligence Intelligence Gaming Benchmarking 98

Netbasequid

NOVEMBER 23, 2021

At the speed of today’s market, brands need answers, and they need them fast. As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence.

Analysis 105

Analysis Airline Market Intelligence Entertainment 105

ArchIntel

MARCH 24, 2021

Chow earned her executive master’s degree in business administration from the Northwestern University – Kellogg School of Management. Susan Addis Sr Market Research Mngr AT&T. Executive Profile: Susan Addis, Senior Market Research and Analysis Manager at AT&T. Addis earned her college degree in 1988.

Competitive Intelligence 104

Competitive Intelligence Profiling Market Research Marketing Research 104

ArchIntel

JUNE 16, 2021

He spent six months at AimLock as global director of business development, sales and marketing before joining Ball, according to Missal’s profile posted on LinkedIn. Executive Profile: Jim Drea, Business Intelligence and Analytics Director at Parker Aerospace. Andrew Martin, CFM senior marketing manager, GE Aviation.

Airline 104

Airline Restaurants Profiling Competitive Intelligence 104

Netbasequid

MARCH 24, 2023

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

Gaming 52

Gaming Airline Market Intelligence Analysis 52

Netbasequid

JANUARY 20, 2023

Customer support is everything, particularly when a brand needs help with the platform housing its consumer and market intelligence. A brand’s success with its business intelligence-gathering efforts depends on it! Additionally, it is transferable from agency to agency and company to company, so it’s essential to know.

Knowledge 98

Knowledge Market Research Marketing Research Education 98

Alpha Sense BI

APRIL 26, 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52