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Diversity and inclusion: 7 best practices for changing your culture

CIO

Despite the requisite commitment and knowledge, however, creating a truly diverse and inclusive workforce takes much more than locating and tapping a diverse hiring pipeline. At the time, my son was learning to drive. Do you encourage them to generate ideas and come to brainstorms and say what they feel?

Startups 877
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Therefore, they have valuable knowledge about customers’ interests and motivations – information you can’t find anywhere else. Take a collaborative approach to buyer personas.

Sales 201
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CIOs address the impact of hybrid work

CIO

After recent rounds of high-profile layoffs, a lot of technologists are looking for work in a market that’s different from any they’ve experienced. According to a Gartner report from May last year, only 24% of remote and hybrid knowledge workers feel connected to their organization’s culture.

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6 generative AI hazards IT leaders should avoid

CIO

One difference from previous high-profile errors made by generative AI models like ChatGPT is that lawyers and medical professionals, for the most part, at least had chances to check results before proceeding. Training an LLM is impossible if undisclosed human tribal knowledge is your only potential input.”

IT 835
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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

A lot of companies are using machine learning to create online stores more easily. Profile your buyer persona. In addition, persona profiles are extremely useful— you will have all customers’ data at hand. Then, brainstorm ideas that help you improve every single point and reflect them on the journey map. Actual mapping.

Commerce 343
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Your Data Won’t Speak Unless You Ask It The Right Data Analysis Questions

Datapine Blog

This can include a multitude of processes, like data profiling, data quality management, or data cleaning, but we will focus on tips and questions to ask when analyzing data to gain the most cost-effective solution for an effective business strategy. 1) What exactly do you want to find out? Who are they? How will they apply your reports?

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Backlinks vs Referring Domains: What’s The Difference? (+ Tips To Build More)

SpyFu

We'll arm you with the knowledge and tactics you need to analyze your current link profile, identify opportunities for improvement, and implement proven strategies to attract high-quality links that will propel your site to the top of the SERPs. Referring domain diversity is a key consideration in a healthy link profile.