Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps.

Research 100

Research Sales Profiling Startups 100

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel. 1. Social Triggers TV.

Marketing 220

Marketing Marketing Travel Education 220

mention

FEBRUARY 24, 2021

For example, a B2B marketing podcast may do well being promoted across LinkedIn. Spent hours crafting interviews, mixing your audio so it sounds just right, created the perfect logo, uploaded your podcast to your host , and a million other tiny little things. The time has come to press publish on your podcast, but what’s next?

Marketing 342

Marketing Marketing Education Learning 342

SpyFu

DECEMBER 19, 2022

That’s the reason why I want to share with you 14 strategies that will help you drive results and let your content bring you traffic. Repurpose blog posts into visual content If you don’t know it already, visuals are highly effective for engaging an audience online. Let's dive right in.

Analysis 133

Analysis Profiling Research Competitive 133

CXL

NOVEMBER 23, 2022

Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. Every conference should be like CXL Live. CXL Live 2022 was a blast. These are the highlights of each one. Great talks.

Marketing 78

Marketing Marketing Win Gaming 78

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Omnichannel marketing is the combination of offline and digital marketing channels to create a consistent customer experience at every touchpoint and every stage of the buyer’s journey. What is omnichannel marketing?

Marketing 99

Marketing Marketing Research Retail 99

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel. Go check it out!

Marketing 100

Marketing Marketing Travel Education 100

CXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads.

Research 103

Research Sales Gaming Brainstorming 103

CXL

OCTOBER 16, 2022

By meeting buyers’ post-purchase needs , you’ll improve customer retention. They got an ROI of $2 on every $1 spent. Why such a poor return? No new customers made a second purchase and the company’s reputation suffered, reducing sales to below average for three months. Image source ). Google ads).

Retail 107

Retail Sales Marketing Marketing 107

CXL

NOVEMBER 22, 2022

For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on.

Marketing 88

Marketing Marketing KPI Benchmarking 88

Netbasequid

APRIL 20, 2021

Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. The good news is, consumers share, share, share on social – and if brands only listen, they have access to everything they need to soar in every area of brand operations. WORKFLOW MANAGEMENT TOOLS.

Analysis 105

Analysis Management Algorithm Profiling 105

Netbasequid

DECEMBER 20, 2020

Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. The good news is, consumers share, share, share on social – and if brands only listen, they have access to everything they need to soar in every area of brand operations. WORKFLOW MANAGEMENT TOOLS.

Analysis 98

Analysis Management Algorithm Profiling 98

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. But here’s the challenge: Companies are struggling to get traction because competition has reached an all-time high. But here’s the challenge: Companies are struggling to get traction because competition has reached an all-time high. 2017 - Sept.

Startups 49

Startups Sales Win Advantage 49

Netbasequid

MARCH 7, 2022

Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. The good news is, consumers share, share, share on social – and if brands only listen, they have access to everything they need to soar in every area of brand operations. This list will help!

Analysis 52

Analysis Management Marketing Marketing 52

Zoominfo

SEPTEMBER 17, 2018

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. Give it a listen! Listen here.

Marketing 252

Marketing Marketing Copywrite Sales 252

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). Today’s blog post answers this question and more! Topic selection.

Profiling 209

Profiling Sales Education Marketing 209

Datapine Blog

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. To know if you are successful, you first need to define success and track it. How do you know that? What Is A Marketing Report? How To Write A Marketing Report?

Marketing 112

Marketing Marketing KPI Analysis 112

Datapine Blog

MARCH 18, 2020

Getting your socially-driven affairs in order can seem like an impossible feat, but with social media reporting, you will be able to gain the insights you need to attain the results you deserve. A social media report offers a means of extracting value from data based on various social networks (Facebook, Twitter, LinkedIn, YouTube, etc.)

Advantage 71

Advantage Advantage KPI Profiling 71

Zoominfo

JULY 30, 2018

But in our digital era, every modern content marketer must understand the basics of search engine optimization. Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). We get it, SEO may not be in your job description.

Brainstorming 180

Brainstorming Copywrite Algorithm Research 180

Zoominfo

JANUARY 17, 2019

So whether you’re new to the ZoomInfo blog or simply ready to revisit our most-visited content, this blog post is for you. If you’re looking to lift your spirits or desperately need something to lighten your mood, you’ve come to the right place. In today’s blog post, we’ve compiled our favorite jokes about recruiting and hiring.

Knowledge 100

Knowledge Competitive Sales Learning 100

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Today’s blog post answers this question and more! To attract more sales-ready leads, buyer personas must inform your webinar strategy at every level. Marketers must be strategic in their approach to webinar lead generation.

Profiling 100

Profiling Education Sales Marketing 100

Moz

NOVEMBER 14, 2019

What is content distribution and why does it matter? First and foremost, content distribution is the thing that you need to be thinking about if you want to combat the fact that i t is becoming harder and harder than ever before to stand out as a content marketer , as a storyteller, and as a content creator in today's landscape.

Research 52

Research Sales Commerce Marketing 52

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

Marketing 86

Marketing Marketing Algorithm Competitive 86

Moz

MAY 23, 2019

These are the usual suspects for e-commerce conversion goals: An online sale A user adding a product to their cart A user adding an item to their wishlist Email signups Social media shares Any KPI your company finds valuable. Posted by OliviaRoss It takes thoughtful work to scale an e-commerce store. Today, I will give you 21 tips (yes 21!)

Commerce 63

Commerce Security Security KPI 63

Moz

JANUARY 17, 2021

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience.

Sales 65

Sales Research Marketing Marketing 65