Tinuiti

DECEMBER 22, 2023

Retail media networks are retailer-owned advertising spaces that allow marketers to purchase relevant digital ad space powered by the respective retailer’s first-party data insights. Today, this includes digital marketing as well. That makes for a lot of shoppers, a lot of data, and a lot to consider for your marketing mix.

Retail 130

Retail Commerce Sales Security 130

Tinuiti

DECEMBER 22, 2023

Retail media networks are retailer-owned advertising spaces that allow marketers to purchase relevant digital ad space powered by the respective retailer’s first-party data insights. Today, this includes digital marketing as well. That makes for a lot of shoppers, a lot of data, and a lot to consider for your marketing mix.

Retail 130

Retail Commerce Sales Security 130

SpyFu

AUGUST 31, 2021

Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing campaigns, get customers to come to you with the help of multiple well-placed links.

Startups 116

Startups Research Capital Education 116

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Similarweb

MAY 4, 2021

Content marketing is no different. Here’s what’s surprising though: Looking at marketing intelligence data, we found that the COVID-19 pandemic dramatically accelerated existing trends, but hardly altered their direction. . What does it mean for content marketers? At least that’s what my Grandmother has always told me.

Marketing 98

Marketing Marketing Algorithm Research 98

Owler

JUNE 2, 2022

Every organization needs a marketing team to grow and nurture leads , whether small or large. Using a dedicated team allows you to effectively conduct marketing research and target the right audience. While marketing is a critical part of any business, its financial returns show up in the long term.

Marketing 83

Marketing Marketing Brainstorming Gaming 83

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

DECEMBER 13, 2022

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.

Analysis 97

Analysis Marketing Marketing Primary Research 97

Moz

AUGUST 12, 2019

I’ve just completed a study of consumer behavior as it relates to negative reviews becoming positive ones and I believe this blog post will hold some very welcome surprises for concerned local business owners and their marketers — I know that some of what I learned both surprised and delighted me. Stats to start with. percent to 12.8

Sports 62

Sports Win Loss Finance 62

Contify

NOVEMBER 18, 2018

Google will start sending email alerts whenever it finds updates matching our keyword on the web. For example, not long ago, I needed to learn more about search engine optimization (SEO). For example, I cannot create a daily alert for my company ( Contify ) with ’All results’ and a weekly alert with ‘Only the best results’.

IT 60

IT Market Intelligence Intelligence Intelligence 60

Happy Market

MAY 9, 2022

Their proprietary InsightStore analyzes the responses so decision-makers can discover the market and cultural trends. Second, you will find them referenced daily in nearly every credible news source from the Wall Street Journal to daily blogs. Find Jamin Online: Email: jamin@happymr.com. Find John Online: LinkedIn: [link].

Management 52

Management Entertainment Market Research Marketing Research 52

Contify

JANUARY 16, 2018

Google will start sending email alerts whenever it finds updates matching our keyword on the web. For example, not long ago, I needed to learn more about search engine optimization (SEO). For example, I cannot create a daily alert for my company ( Contify ) with ’All results’ and a weekly alert with ‘Only the best results’.

IT 40

IT Market Intelligence Intelligence Intelligence 40

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Profiling 246

Profiling Intelligence Intelligence Sales 246

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Win 82

Win Marketing Marketing Profiling 82

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Profiling 130

Profiling Sales Commerce Intelligence 130

Zoominfo

OCTOBER 31, 2019

If marketing doesn’t deliver enough leads in October, and you have a 60-day sales cycle, December is going to be bad. Email campaign capabilities. A lot of people think: “Email doesn’t work in my industry! All sales and marketing campaigns fall apart when they’re using dirty data. High-quality contact data.

Sales 178

Sales Pharmaceutical Security Security 178

Moz

DECEMBER 5, 2018

When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. You can enjoy her previous articles here.

Profiling 52

Profiling Restaurants Hospitals Travel 52

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. of their total marketing budget to events and exhibiting ( source ). Today we give you six ways to boost your trade show ROI. Keep reading!

Marketing 173

Marketing Marketing Briefing Travel 173

Zoominfo

JANUARY 30, 2019

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. of their total marketing budget to events and exhibiting ( source ). Today we give you six ways to improve your trade show ROI. Keep reading!

Marketing 130

Marketing Marketing Briefing Travel 130

Fuld

FEBRUARY 18, 2019

In part 1 and part 2 of this series, we discussed potential concerns, misconceptions, and examples of AI tools’ best-applications when it comes to solving a tech talent shortage. As we embark on 2019, it’s certain that AI will remain a prominent topic of discussion in tech, and across other industries.

Briefing 65

Briefing Startups Capital Competitive 65

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing 178

Marketing Marketing Competitor Analysis Market Intelligence 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

Marketing 130

Marketing Marketing Competitor Analysis Market Intelligence 130

Zoominfo

DECEMBER 2, 2019

Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. You’ll come back and tackle the broader target markets down the road.

Startups 216

Startups Sales Business Education 216

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. You might think: “But I don’t have an operations team to help me build a model to focus on my target market.

Startups 100

Startups Sales Business Education 100

Moz

JANUARY 17, 2021

How can you tailor your content marketing to the right B2B audience? Most businesses create audience personas to help them reach their target market. These are the decision-makers your content needs to be tailored to, and for whom you can build buyer personas around, such as this example: Source: Venngage. Email deliverability.

Sales 65

Sales Research Marketing Marketing 65