mention

MAY 20, 2022

To anyone who’s worked in sales or marketing, the differences between a sales pipeline and a sales funnel are likely well known. Table of Contents: What is a sales pipeline? What is a sales funnel? The differences between a sales pipeline and a sales funnel Wrapping it up. What is a sales pipeline?

Sales 157

Sales Copywrite Marketing Marketing 157

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. In the last year alone, we’ve had literally hundreds of thousands of conversations with customers and prospects and one thing is clear—they want intent data to live at the core of how they go to market.

Brainstorming 246

Brainstorming Algorithm Gaming Research 246

Smart Data Collective

JANUARY 1, 2023

There are different types of LinkedIn messages you can automate, including connection requests, prospecting messages, and even follow-ups. You can use this tool to save time, reach your targeted audience, and increase the number of prospects and leads you to have. You can find a list of some of them on this blog post from Social Pilot.

Profiling 294

Profiling Technology Technology Marketing 294

Smart Data Collective

FEBRUARY 21, 2021

“If your data can get you in the minds of your target audience (customers and prospects) then it’s worth every bit of effort. Let’s consider five proven lead generation ways that help you to boost your sales by leveraging data analytics. You can create it from scratch or collect a set of the most popular articles from your blog.

Algorithm 248

Algorithm Profiling Marketing Marketing 248

Alexa

FEBRUARY 7, 2021

So in 2021, don’t be surprised to see more companies focusing on making customers and prospects feel more comfortable and supported. Customers and prospects in 2021 want to connect with brands, and they want to do it fast. Having a presence on these channels can help your business communicate with customers and prospects faster.

Entertainment 291

Entertainment Marketing Marketing Retail 291

Zoominfo

FEBRUARY 17, 2021

Want prospects to respond with lightning speed? It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The triple touch is a tactic that salespeople use to engage prospects. Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough.

Sales 130

Sales Briefing Profiling Research 130

mention

FEBRUARY 12, 2024

So anything related to blog posts and SEO, podcasts and videos, social media, email marketing, guest posts, interviews, third-party reviews, etc. newsletters, websites, blogs, and more. They’re typically labeled ads and their aim is to increase sales. Blogs, especially, are a very effective form of marketing and PR.

Globalization 157

Globalization Gaming Marketing Marketing 157

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. Each chat will have a different, dedicated topic that aligns with industry news, B2B trends, or an interesting subject we’d like to pick your brains on. B2B Sales and Marketing Alignment. Business Blogging.

Sales Enablement 157

Sales Enablement Sales Marketing Marketing 157

Zoominfo

OCTOBER 15, 2019

And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). On that note, let’s turn to an expert on this topic: Jack Reamer, lead generation expert at EmailsThatSell.com. Keep reading!

Sales 230

Sales Startups Marketing Marketing 230

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale.

Marketing 246

Marketing Marketing Sales Gaming 246

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales 130

Sales Research Loss Intelligence 130

E2M

MARCH 13, 2024

Every agency owner aims to onboard more clients, grow their sales, and scale their business. A polished and detail-oriented SEO proposal is a crucial part of your sales process. The study says, 96% of prospects are well-informed and do their homework before contacting a sales rep. Table of Contents I.

Analysis 67

Analysis Win Benchmarking Profiling 67

Zoominfo

JULY 1, 2018

But—as B2B marketers and sales professionals—we have a lot to learn about social selling. Case in point: 72% of sales professionals feel that they are not proficient with social selling ( source ). 69% of sales professionals are self-taught and have no active social selling training program in place ( source ).

Profiling 190

Profiling Sales Education Research 190

Zoominfo

APRIL 2, 2018

Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be.

Sales 207

Sales Management Sales Enablement Research 207

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. .” That’s a tall order.

Profiling 138

Profiling Sales Analysis Business Intelligence 138

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Continue reading.

Retail 180

Retail Commerce Sales Market Segmentation 180

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 12 Ways to Handle Sales Pressure.

Sales 185

Sales Sales Enablement Technology Technology 185

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. .” That’s a tall order.

Profiling 130

Profiling Sales Analysis Business Intelligence 130

Zoominfo

NOVEMBER 1, 2018

This tactic can inform every aspect of your content strategy, from the topics your cover to the format in which you deliver it. For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening. Social media accelerates the sales pipeline.

Benchmarking 204

Benchmarking Gaming Sales Win 204

Zoominfo

APRIL 10, 2018

Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. If you keep messaging consistent, use natural language, and respond to customers quickly, not only will your customers be happy, but you’re also likely to earn the business of other interested prospects. Social Selling. Content Marketing.

Profiling 188

Profiling Sales Marketing Marketing 188

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Sales 269

Sales Startups Entertainment Capital 269

CXL

MAY 27, 2022

Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them. Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates.

Capital 89

Capital Sales Education Startups 89

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. 2. How to Set Prospect Expectations During the Sales Process.

Sales 113

Sales Gaming Marketing Marketing 113

Zoominfo

JULY 17, 2018

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This format allows companies to engage with prospects and customers and receive feedback in real-time. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ).

Marketing 255

Marketing Marketing Sales Learning 255

Alexa

DECEMBER 27, 2020

Goal Example 2: Teach Users about Product-Related Topics. Set your chatbot up to inform users about different topics related to your business, such as product tutorials and other industry-specific processes. Think of common questions a customer or prospective customer may ask, and record their answers.

Entertainment 248

Entertainment Briefing Gaming Knowledge 248

Smart Data Collective

APRIL 3, 2020

They can’t sit on their computer all day, answer questions, post blogs, or reply to comments. Most entrepreneurs would write a lot of blogs to rank well in search engines. To be an effective copywriter, they need to spend lots of time researching a topic. However, researching a topic that comes from trusted sources takes time.

Win 237

Win Copywrite Data Mining Commerce 237

mention

MARCH 29, 2023

With the COVID-19 outbreak, the largest chunk of revenue was due to online sales, according to BBC : Marketers finally realized how not utilizing email marketing is like leaving money on the table, as email marketing allows brands to boost sales. Just look at eCommerce sales in the past couple of years.

Marketing 271

Marketing Marketing Sales Algorithm 271

Zoominfo

JULY 3, 2020

As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? This information can determine how you approach a sale and what content you share with them. Are they a non-profit, a B2C company, another SaaS, etc?

Market Segmentation 195

Market Segmentation Loss Sales Technology 195

SpyFu

DECEMBER 14, 2020

If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as companies that don’t post regularly, according to HubSpot. Offer an ‘Inside Look’ at Your Business You don’t have to search far and wide to think of post topics.

Sales 116

Sales Competitor Analysis Research Marketing 116

Zoominfo

SEPTEMBER 18, 2018

Personalization allows you to make stronger bonds with customers, create more targeted and useful content, and ultimately boost sales. But as the title of this blog suggests, personalization also has its risks. Rather, they see a brand that’s abusing their personal information in order to make a sale. Aggressive personalization.

Marketing 206

Marketing Marketing Sports Security 206

Smart Data Collective

APRIL 3, 2020

They can’t sit on their computer all day, answer questions, post blogs, or reply to comments. Most entrepreneurs would write a lot of blogs to rank well in search engines. To be an effective copywriter, they need to spend lots of time researching a topic. However, researching a topic that comes from trusted sources takes time.

Win 204

Win Copywrite Data Mining Commerce 204

Zoominfo

NOVEMBER 20, 2023

With Chorus AI post-meeting summary notes, prospect discovery calls can be transformed into actionable reports for marketers. This feature automatically records and transcribes action items from sales calls, removing the need to manually take notes and identify important action items from a call.

Marketing 130

Marketing Marketing Gaming Innovation 130

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. And there you have it– the May 2019 B2B Blog Post Round-Up. And, in many cases, companies communicate via marketing content.

Win 189

Win Sales Retail Education 189

Zoominfo

AUGUST 6, 2019

Example: HubSpot (an inbound marketing and sales platform) created a free ‘Marketing Grader’ tool that allows users to test the effectiveness of their website. The purpose of such content is to engage prospects and identify and nurture leads. Fortunately, we’ve covered many of these topics before.

Marketing 154

Marketing Marketing Alliance Education 154

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 2. Sales Hacker.

Sales 187

Sales Win Gaming Research 187

Zoominfo

NOVEMBER 18, 2018

First impressions are important – especially as a sales rep trying to win more business. When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale. If you’re struggling to capture your prospects’ interest during your first call, it may be time to freshen up your strategy.

Win 113

Win Business Sales Research 113