Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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mention

APRIL 20, 2022

In this blog post, we’ll take a look at 6 different personal branding tips to help increase your personal brand and your online visibility in the process. On LinkedIn, you can share your articles and blogs of 110,000 characters. To build trust in the prospect. We all know sales is a cut-throat game. Social Selling.

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mention

AUGUST 19, 2022

When was the last time you were pleased to see a well-crafted cold sales email? Emailing as a way of sales prospecting has gotten a bad rap over the last few years, and for a good reason. Overtly sales-y subject lines, phony personalization, bland content…even the salespeople themselves are tired of such emails.

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Smart Data Collective

JUNE 29, 2022

If you are considering targeted flyer campaigns where you send flyers to the mailboxes of your prospects, you must also consider the money that you will be paying at the end of the day. Crafting an email and sending it to several prospects neither takes long nor does it cost too much. That’s where email marketing can do wonders.

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Alexa

JANUARY 15, 2021

Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. This post breaks down highly effective lead generation strategies so you can optimize your efforts to attract and convert qualified prospects.

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Alexa

JULY 12, 2021

When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Every prospect or customer believes their purchase or problem is the most important—and rightfully so. A customer or prospect will be able to seamlessly talk to your chatbot well after business hours are a wrap.

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Marketing Marketing Entertainment Knowledge 221

Zoominfo

FEBRUARY 17, 2021

Want prospects to respond with lightning speed? It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The triple touch is a tactic that salespeople use to engage prospects. Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough.

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Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. How Do I Create a Sales Webinar? You might want to send an email to prospects.

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Sales Brainstorming Marketing Marketing 208

mention

MAY 20, 2022

To anyone who’s worked in sales or marketing, the differences between a sales pipeline and a sales funnel are likely well known. Table of Contents: What is a sales pipeline? What is a sales funnel? The differences between a sales pipeline and a sales funnel Wrapping it up. What is a sales pipeline?

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Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.).

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Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey.

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Sales Profiling Marketing Marketing 264

Zoominfo

MAY 27, 2021

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. Without benefiting from it through sales. That’d be something.

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Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

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Sales Research Marketing Marketing 277

Zoominfo

OCTOBER 5, 2021

Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. The MQL’s actions (for example, providing contact information in return for downloading a whitepaper) signal their purchasing potential and readiness to talk to sales. Budget: the prospect can afford your product.

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Zoominfo

MARCH 5, 2021

A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content. Most likely, you’ll do a combination of content based on your most pressing marketing needs (like filling your sales pipeline with quality leads). Most likely, it’s your sales reps.

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Marketing Marketing IT Sales 257

Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. Here are a few ways you can earn all of that from your prospects. Share your knowledge in blog articles to get people to your website. This is as true of people as it is of a company.

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Business Sales Capital Knowledge 227

mention

APRIL 13, 2022

Making your business goals more specific to your future prospects ensures that your strategies are more targeted and action-oriented to achieve them. Making your marketing goals, SMART can multiply your sales, increase profits, and a lot more. Bottom of the funnel (purchase): when you convert the prospect and close the deal.

Marketing 330

Marketing Marketing Copywrite Sales 330

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

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Benchmarking Education Sales Win 225

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

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Sales Sales Enablement Technology Technology 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

Sales 246

Sales Research Marketing Marketing 246

Zoominfo

MARCH 27, 2019

Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals.

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Sales Advantage Advantage Research 222

Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. 62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. Social Selling Mistake #1: Leading with a sales pitch.

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Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Elsewhere, we’ve classified the prospects that visit your site into six high-level categories.

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Zoominfo

OCTOBER 30, 2018

It’s no secret, technology has transformed the way businesses communicate with customers and prospects. Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. The Benefits of Face-to-Face Interaction in Sales. Let’s get into it!

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Sales Travel Advantage Advantage 225

Zoominfo

AUGUST 8, 2018

For many sales reps, productivity is key to sales success. So, if your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities. Do you have your prospects’ email addresses and direct dial phone numbers on hand? Key Takeaways From Today’s Sales Productivity Infographic.

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Sales Sales Enablement Research Information 214

Zoominfo

FEBRUARY 1, 2021

These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. The leads’ information goes into your CRM then your sales team begins their sales process. For instance, if your software solution increases your customer’s sales by 400%, that’s value.

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Management Marketing Marketing Business 145

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.)

Sales 130

Sales Profiling Win Research 130

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ). We’ve compiled a comprehensive guide to building trust in sales. Keep reading!

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Sales Profiling Research Knowledge 244

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. A first-touch attribution model assigns all credit to the first touchpoint that leads a prospect to an eventual conversion.

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Zoominfo

JUNE 9, 2019

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. This question is simple: it provides you with a timeline for the sale.

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Sales Knowledge Information Learning 252

Zoominfo

JUNE 10, 2018

As a B2B sales rep, you already know objections are an unavoidable part of your job. Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. If your prospect seems hesitant, ask questions of your own to get them talking.

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Sales Research Security Security 239

Smart Data Collective

JANUARY 1, 2023

There are different types of LinkedIn messages you can automate, including connection requests, prospecting messages, and even follow-ups. You can use this tool to save time, reach your targeted audience, and increase the number of prospects and leads you to have. You can find a list of some of them on this blog post from Social Pilot.

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Profiling Technology Technology Marketing 292

Zoominfo

JULY 6, 2020

Our blog team set out to research and create content that helped our readers do the same. Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. How To Build A Better B2B Sales Tech Stack. You’d be wrong.

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Sales Research Marketing Marketing 264

Zoominfo

MAY 30, 2019

15% of the average sales rep’s time is spent leaving voicemails. As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. Timing is everything when it comes to making a sales call. Keep reading!

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Sales Research Learning Business 186

Zoominfo

AUGUST 11, 2020

An ideal client profile should inform teams about potential clients that would make good prospects, as well as which ones aren’t. Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword. Which clients had the shortest sales cycle?

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Profiling Sales Research Information 246

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

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Sales Enablement Sales Knowledge Win 130