Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. Ready to learn more?

Business 100

Business Competitive Landscape Travel Benchmarking 100

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Marketing 220

Marketing Marketing Travel Education 220

Netbasequid

AUGUST 31, 2022

The pharmaceutical industry is undergoing a transformation in the way new drugs are introduced into the market. Before the industry gets it right, we will see many failed drug launches. It’s important to take note of the intensifying competition in the industry. Tracking Marketing Performance.

Pharmaceutical 98

Pharmaceutical Analysis Benchmarking Competitive 98

Netbasequid

MAY 20, 2021

58% of respondents to a survey done by Statista stated that their brand had seen increases in customer retention/loyalty as a result of using customer analytics, which is a big part of media intelligence. Once unearthed, this intel can be used to guide your company, or client, through the competitive landscape in your specific industry.

Intelligence 98

Intelligence Intelligence Competitor Analysis Benchmarking 98

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

Netbasequid

MARCH 19, 2021

As we see below, news and blog conversations about “social listening for the enterprise” spiked just ahead of the November elections. In this article, we’ll go over how social listening can optimize marketing efforts and cover: The many ways enterprise level listening pays for itself. billion by 2025 as a result. billion US by 2025.

Competitor Analysis 98

Competitor Analysis Travel Win Benchmarking 98

Netbasequid

APRIL 14, 2023

Boosting your brand’s visibility is critical in today’s ever-expanding market. NetBase Quid’s® Intelligence Connector combines your internal data and business intelligence with powerful analytics-ready consumer and market intelligence, so your brand can make data-driven decisions quickly and efficiently. Influencers to the rescue!

Intelligence 52

Intelligence Intelligence Market Intelligence Entertainment 52

Fuld

JANUARY 21, 2020

For more than 40 years, Fuld + Company has partnered with its clients to deliver strategic insights, guidance and industry analysis that support executive decision-making. As company-leaders plan for the year ahead, they should consider why a 3 rd party on-site strategic intelligence resource might be good for business.

Intelligence 78

Intelligence Intelligence Competitive Analysis 78

IBI

JANUARY 5, 2023

Is all the buzz around the metaverse doomed to fail (again) and be categorized obsolete or impractical before being adopted in various industries? A broader adoption will see the metaverse adapted in industrial use cases. Manufacturing is an industry that can utilize and benefit from the metaverse.

Gaming 52

Gaming Benchmarking Retail Technology 52

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc. Go check it out!

Marketing 100

Marketing Marketing Travel Education 100

Cleverx

FEBRUARY 27, 2020

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop Market Intelligence ? Gathering Market Intelligence through Competitive Analysis.

Benchmarking 52

Benchmarking Market Intelligence Competitive Intelligence 52

Datapine Blog

JUNE 15, 2023

Our next performance report template shows the answers to a survey on brand perception for Brand D; let’s analyze it in more detail below. click to enlarge** This highly visual market research dashboard starts by giving some information on the surveyed audience, such as the age groups, regions, and gender.

Knowledge 83

Knowledge Benchmarking Sales Analysis 83

Datapine Blog

OCTOBER 17, 2019

In this blog post, we’re going to give a bit of background and context about management reports, and then we’re going to outline 10 essential best practices you can use to make sure your reports are effective. Where should I spend my marketing dollars?”. They’re also slow. Who are my most profitable clients?

Management 105

Management KPI Benchmarking Advantage 105

Datapine Blog

JANUARY 6, 2022

Based on that amount of data alone, it is clear the calling card of any successful enterprise in today’s global world will be the ability to analyze complex data, produce actionable insights and adapt to new market needs… all at the speed of thought. Why do all industries engage in data research and analysis? What is the keyword?

Data Analysis 98

Data Analysis Analysis Research Knowledge 98

Datapine Blog

MARCH 8, 2021

Now, we’re going to consider the importance of reporting in this noblest of industries. Like many of today’s most important industries, digital data, metrics and KPIs (key performance indicators) are a part of a bright and prosperous future – and a comprehensive healthcare report has the power to deliver in each of these critical areas.

KPI 79

KPI Hospitals Management Predictive Analytics 79

mention

APRIL 7, 2021

As we’ve been adjusting into the new normal, companies are increasingly aware of changing up their marketing strategies. Your brand is the expert; the go-to in your industry. When you’re seen as the brand authority in your industry, it’s easier to make that sale and get less resistance.

Education 349

Education Competitive Benchmarking Sales 349

ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.

Analysis 52

Analysis Competitive SWOT Marketing 52

ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.

Analysis 52

Analysis Competitive SWOT Marketing 52

Datapine Blog

JANUARY 7, 2020

Companies that use data analytics are five times more likely to make faster decisions, based on a survey conducted by Bain & Company. One of the best executive dashboards for senior-level decision-makers, our CMO marketing dashboard offers access to a wealth of invaluable information at a quick glance. Customer Lifetime Value.

KPI 59

KPI Benchmarking Sales Briefing 59

Netbasequid

SEPTEMBER 28, 2022

We are going to reveal the best 25 social media marketing tools for 2022. But first we’ll discuss: What social media marketing tools are. Why social marketing tools are important for your company. How to use social media marketing tools. What Are Social Media Marketing Tools? dollars to 28.3 dollars by 2025.”.

Marketing 102

Marketing Marketing Benchmarking Analysis 102

Netbasequid

MAY 3, 2023

This article will explore how to stay current in the present marketing landscape using social media dashboards. Additionally, having a dashboard that can search and analyze news, blogs, research papers, forums, reviews, and other sources can provide valuable insights. We’ll also explore the following: Why use Social Media Dashboards?

Benchmarking 97

Benchmarking Analysis Competitive Innovation 97

Netbasequid

NOVEMBER 2, 2022

This type of market research is defined as brand tracking research. They also show its position in the market relative to competitors. Also, brand tracking research can help reveal opportunities in the market. Surveys and intercepts are some of the methods that can be used to determine brand awareness.

Research 105

Research Analysis Market Research Marketing Research 105

Datapine Blog

JANUARY 18, 2023

No matter what role or industry you work in, chances are that you have been faced with the task of generating a tedious report to show your progress or performance. In fact, a survey about management reports performed by Deloitte says that 50% of managers are unsatisfied with the speed of delivery and the quality of the reports they receive.

Retail 80

Retail Finance KPI Research 80

Datapine Blog

SEPTEMBER 1, 2020

, there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Besides, they also add more credibility to your work and add weight to any marketing recommendations you would give to a client or executive. What Is A Market Research Report?

Market Research 99

Market Research Marketing Research Research KPI 99

Alpha Sense BI

DECEMBER 13, 2022

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.

Analysis 97

Analysis Marketing Marketing Primary Research 97

Zoominfo

JULY 10, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Enter data-driven marketing. What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. Keep reading!

Marketing 153

Marketing Marketing Benchmarking Briefing 153

Zoominfo

SEPTEMBER 19, 2018

In today’s blog post, we explore the different ways you can use Net Promoter Scores to improve customer loyalty. Example: An NPS survey shows 40% of your customers are promoters and 10% are detractors. There’s no such thing as a “good” Net Promoter Score—and that’s because the average score varies drastically across industries.

Business 100

Business Benchmarking Restaurants Hospitals 100

Datapine Blog

JULY 6, 2022

Productivity can be measured in many different ways and at different levels, from the raw industrial output of an asset in a manufacturing facility to the specific individual sales performance of a vendor. For more metrics, you can find inspiration in our KPI examples list for different industries, platforms, and functions.

KPI 97

KPI Human Resources Hospitals Sales 97

Tinuiti

DECEMBER 22, 2023

Retail media networks are retailer-owned advertising spaces that allow marketers to purchase relevant digital ad space powered by the respective retailer’s first-party data insights. Today, this includes digital marketing as well. That makes for a lot of shoppers, a lot of data, and a lot to consider for your marketing mix.

Retail 130

Retail Commerce Sales Security 130

Tinuiti

DECEMBER 22, 2023

Retail media networks are retailer-owned advertising spaces that allow marketers to purchase relevant digital ad space powered by the respective retailer’s first-party data insights. Today, this includes digital marketing as well. That makes for a lot of shoppers, a lot of data, and a lot to consider for your marketing mix.

Retail 130

Retail Commerce Sales Security 130

Domo

NOVEMBER 23, 2020

told her when Forrester was conducting its Business Technographic Priorities & Journey Survey, 2020. “He We need to see industry benchmarks, regional trends, and what waves we can ride on,’” she recalled. Ultimately, they found that 85% of companies surveyed prioritized improving their use of data and insights.

Sports 98

Sports Retail Commerce Benchmarking 98

SpyFu

JANUARY 14, 2021

To gain a little clarity and move this discussion into 2021, we surveyed top-ranking content from five search terms. Each of the terms: had at least 500 searches per month, was a keyphrase (meaning it had more than one word like “SEO certification”), and involved a topic in our SEO industry. We counted only exact keyphrase matches.

Benchmarking 132

Benchmarking Algorithm Analysis Win 132

Netbasequid

FEBRUARY 21, 2023

So, yes, customers are increasingly fickle in our digital age—but which came first: Customers’ waning loyalty or the lack of focus on the customer experience that permeates every industry? We’ve had agencies share that they’ve won work with industry leaders thanks, in part, to having this certification as part of their pitch.

Competitive 52

Competitive KPI Benchmarking Market Research 52

Datapine Blog

APRIL 25, 2023

2) When To Use Spider Graphs 3) Types Of Radar Charts 4) Radar Graph Best Practices 5) Spider Chart Examples If you are reading this blog post then you must be somewhat aware of the value of data visualization. These examples are for different business functions and industries created with a professional spider chart generator.

Knowledge 67

Knowledge Market Research Marketing Research KPI 67

Digital B2B Marketing

FEBRUARY 5, 2013

Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Here are four mistakes marketers make when using market research data.

Research 68

Research Benchmarking Marketing Marketing 68

Netbasequid

MARCH 20, 2023

TRENDSPOTTING: From consumer to industry and category trends-it’s critical to spot them all. Additionally, locating industry and category trends inspire new products to meet unmet needs and/or changes in how you do business. When capturing online insight, a complete picture is key.

Management 52

Management Analysis Win Benchmarking 52