Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Marketing 100

Marketing Marketing Travel Education 100

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Featured Video: The Phone is the Most Powerful Tool in Sales. Featured Video: If You Hate Mondays.

Sales 187

Sales Win Gaming Research 187

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

Sales 130

Sales Marketing Marketing Profiling 130

SpyFu

JULY 13, 2021

Not only will the right certifications give you a better understanding of how search engines work and how to create better content, but they’ll also show your current team and potential employers that you’re truly passionate about SEO. The course itself is built around six core lessons comprised of 22 videos and three quizzes.

Education 98

Education Knowledge Learning Research 98

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Similarweb

SEPTEMBER 13, 2021

With so many websites and digital channels being created and used on a regular basis, the challenge for you as a marketer is ensuring people find your website for the most relevant keyword terms. These could be landing pages, product pages, or even blog articles. . Content amplification. There are currently more than 1.8

Benchmarking 94

Benchmarking Competitive Market Intelligence Research 94

SpyFu

APRIL 1, 2021

Keeping up with your competitors’ marketing strategies is a great way to identify their strengths and weaknesses. Which you can use for your marketing strategy. Below are 7 ways to monitor your competitors marketing strategies. Take note of the competitors that are holding ground in a fight for market share.

Competitor Analysis 108

Competitor Analysis Analysis Research Marketing 108

mention

MAY 31, 2023

Content marketing is an important tool in your business’ digital strategy. With the potential to attract and convert customers, content marketing is a worthwhile investment. In this article, we cover 7 content marketing mistakes to avoid. Table of Contents: What Is Content Marketing ?

Marketing 335

Marketing Marketing Sales Business 335

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Marketing 252

Marketing Marketing Copywrite Sales 252

CXL

OCTOBER 1, 2022

It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. Table of contents What is the dark funnel?

Research 86

Research Copywrite Sales Education 86

Similarweb

APRIL 20, 2021

A digital marketing strategy is your game plan for success in the digital arena. Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. What is a digital marketing strategy ? Inbound vs. outbound digital marketing.

Win 98

Win Marketing Marketing IT 98

mention

FEBRUARY 8, 2023

And one of the best ways to do that is through content marketing. Content marketing is a form of inbound marketing that involves creating and distributing valuable (and relevant) content to attract and engage prospects through channels like blogs, social media, videos, e-books, and more.

Business 275

Business Marketing Marketing Education 275

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Win 82

Win Marketing Marketing Profiling 82

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Startups 96

Startups Sales Copywrite Research 96

Zoominfo

JULY 1, 2022

Inbound marketing is all about increasing leads, revenue, and brand authority. But which tools do marketers use to ensure they’re working with the right customers? Inbound marketers typically use chatbots as a qualifying tool that helps determine a lead’s quality as quickly as possible. OK, not yet. OK, not yet.

Banking 130

Banking Education Research Marketing 130

Similarweb

APRIL 20, 2021

A digital marketing strategy is your game plan for success in the digital arena. Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. What is a digital marketing strategy ? Inbound vs. outbound digital marketing.

Win 59

Win Marketing Marketing IT 59

SpyFu

JUNE 7, 2021

According to HubSpot’s 2018 State of Inbound report, 61% of marketers mentioned that their number one priority is improving their SEO and growing their organic presence. Without properly optimized, high-quality content, people may not be able to find your website. This gives you a better idea of the other competitors you have.

Research 98

Research Security Security Hospitals 98

CXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Hubspot’s free ideas generator helps people come up with new blog content. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear.

Entertainment 76

Entertainment Education Brainstorming Research 76

Datapine Blog

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Marketing 112

Marketing Marketing KPI Analysis 112

Zoominfo

JULY 15, 2018

Marketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. The content you created in the past ago doesn’t disappear just because it’s no longer relevant or timely.

Algorithm 202

Algorithm Marketing Marketing Learning 202

SpyFu

DECEMBER 15, 2020

Search engine optimization (SEO) is the backbone of most digital marketing strategies. A comprehensive off-page SEO strategy focuses on building a powerful inbound link profile for your website. An effective way of showcasing your website’s reliability is through your inbound link profile.

Profiling 98

Profiling Competitor Analysis Analysis Benchmarking 98

Zoominfo

FEBRUARY 25, 2019

Marketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. The content you created in the past ago doesn’t disappear just because it’s no longer relevant or timely.

Algorithm 130

Algorithm Marketing Marketing Learning 130

Digital B2B Marketing

FEBRUARY 27, 2013

Normally I am opposed to the idea of thought leadership and campaign being used together. However, establishing thought leadership is a common objective and many B2B marketing organizations continue to work within a campaign framework. Here is more info on finding your content sweet spot. Create Jamie’s Blog.

Profiling 88

Profiling Research Benchmarking Marketing 88

Similarweb

DECEMBER 16, 2020

Whether you are a newbie at digital marketing or a veteran, marketing intelligence lingo may not always be at the tip of your tongue. We created this dictionary to help you keep track of all the terms every digital marketer needs to know. . Digital Marketing Glossary A – Z . #. 301 Redirect. This is one of them.

Marketing 98

Marketing Marketing KPI Algorithm 98

Similarweb

JUNE 2, 2021

The reality is that the number one purpose of digital content marketing is to give your audience a valuable solution starting with education content and ending with your products or services. Can other marketing formats do that? Frankly, not without great content. Does content marketing work?

Marketing 97

Marketing Marketing Education Briefing 97

mention

SEPTEMBER 15, 2021

Most businesses find lead generation challenging, including outdated marketing strategy, cold calling, inaccurate marketing data, not able to acquire enough leads, and hiring skilled individuals. Table of Contents: Is lead generation and lead nurturing any different? That’s why Facebook is very significant for you as a marketer.

Copywrite 338

Copywrite Entertainment Algorithm Information 338

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing 178

Marketing Marketing Competitor Analysis Market Intelligence 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

Marketing 130

Marketing Marketing Competitor Analysis Market Intelligence 130

Zoominfo

DECEMBER 2, 2019

Account-Based Marketing – yeah, sounds great,” you’re thinking. But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. You’ll come back and tackle the broader target markets down the road.

Startups 216

Startups Sales Business Education 216

Alexa

JULY 28, 2021

Whether it was a cool video or fancy infographic, the content captured your imagination in a way that other brands don’t. Maybe it quickly solved an issue for your business or perhaps sparked ideas around how to improve it in general. This is the power of well-executed inbound marketing.

Learning 131

Learning Marketing Marketing Entertainment 131

Zoominfo

DECEMBER 2, 2019

If you’re at a small company or start-up, the idea of building a robust sales pipeline may sound daunting. How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great.

Startups 100

Startups Sales Business Education 100

SpyFu

OCTOBER 10, 2022

Tactics like guest blogging, blog commenting, forum discussions, Quora answers, and promoting content on social media still work to a degree. Skyscraper Tactic Although original content is still important, quantity and quality are now playing equally important roles. My high-quality content is ready to hit the stage.

Travel 128

Travel Research Win Intelligence 128