Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Marketing 174

Marketing Marketing Sales Intelligence 174

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Marketing Predictive Analytics Analysis 160

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help. Let’s get into it!

Management 172

Management Sales Profiling Marketing 172

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Speed to Lead.

Sales 195

Sales Marketing Marketing Profiling 195

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing 170

Marketing Marketing Market Intelligence Technology 170

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 225

Benchmarking Education Sales Win 225

Datapine Blog

JULY 31, 2019

Salesforce report is a management tool that offers a visual representation of essential sales-based data through a centralized cloud-based reporting platform with the goal to enhance critical elements of a business, including marketing, sales, commerce, and service. Salesforce Inbound Dashboard. Average Sales Cycle Length.

KPI 64

KPI Sales Commerce Capital 64

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help. Let’s get into it!

Management 100

Management Sales Profiling Marketing 100

Zoominfo

DECEMBER 13, 2018

HubSpot not only coined the phrase, “inbound marketing” but the company also creates top-notch content for sales professionals, marketers, and so much more. Head over to the HubSpot YouTube channel for a wealth of inbound sales resources. Featured Video: Inbound Selling in Five Steps. Brian Tracy.

Sales 187

Sales Win Gaming Research 187

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen.

Sales 100

Sales Marketing Marketing Profiling 100

Zoominfo

OCTOBER 8, 2019

It’s a question that has plagued marketers and website managers for years. If your top priority it to maximize the quantity of inbound leads, brief forms are the way to go. Consider implementing mobile-only forms that are shorter than their desktop counterparts. Keep reading! Number of fields. Research backs this up.

Briefing 157

Briefing Security Security Research 157

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 130

Benchmarking Education Sales Marketing 130

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Capital 89

Capital Sales Education Startups 89

E2M

AUGUST 8, 2022

You can’t expect your business to survive without local SEO in an increasingly digitalized market. For starters, it has a long-lasting ranking effect compared to a traditional marketing strategy. SEMrush is a complete toolkit that helps you do extensive market research, including identifying the target audience. Sounds great!

Business 57

Business Benchmarking KPI Profiling 57

Smart Data Collective

SEPTEMBER 20, 2023

AI seems to be popping up in all sorts of places, including in marketers’ toolkits. We talked extensively about some of the benefits of using AI in marketing before. AI is getting into the game when it comes to ideation and implementation. Check out how AI enhances marketing approaches below.

Marketing 258

Marketing Marketing Predictive Analytics Brainstorming 258

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Sales 246

Sales Gaming Marketing Marketing 246

Moz

MAY 1, 2019

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. Posted by BrianChilds “Does Moz offer a certification?”.

IT 54

IT Competitive Landscape Research Algorithm 54

Datapine Blog

OCTOBER 17, 2019

In this blog post, we’re going to give a bit of background and context about management reports, and then we’re going to outline 10 essential best practices you can use to make sure your reports are effective. Where should I spend my marketing dollars?”. Who are my most profitable clients? Do I have enough cash to make payroll?

Management 105

Management KPI Benchmarking Advantage 105

mention

MAY 31, 2023

Content marketing is an important tool in your business’ digital strategy. With the potential to attract and convert customers, content marketing is a worthwhile investment. In this article, we cover 7 content marketing mistakes to avoid. Table of Contents: What Is Content Marketing ? Content marketing should be valuable.

Marketing 335

Marketing Marketing Sales Business 335

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Marketing 252

Marketing Marketing Copywrite Sales 252

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Sales 147

Sales Gaming Marketing Marketing 147

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. However, only 23% of B2B marketers claim to have a customer-centric organizational structure ( source ).

Marketing 187

Marketing Marketing Analysis Algorithm 187

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Sales Enablement 241

Sales Enablement Sales Marketing Marketing 241

Zoominfo

JUNE 5, 2018

Account-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy ( source ). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable ( source ). The simple answer?

Marketing 187

Marketing Marketing Sales Profiling 187

Alexa

DECEMBER 3, 2020

Conversational marketing streamlines the customer experience. What Is Conversational Marketing? Conversational marketing is the process of using real-time conversations to engage new leads and potential customers through the sales funnel. The term “conversational marketing” was coined by Drift. Chatbot Interactions.

Marketing 233

Marketing Marketing Sales Education 233

SpyFu

JUNE 7, 2021

According to HubSpot’s 2018 State of Inbound report, 61% of marketers mentioned that their number one priority is improving their SEO and growing their organic presence. What this means is that, if you fail to implement SEO as a strategy for your ecommerce website, you’re leaving room for your competition to outrank you.

Research 98

Research Security Security Hospitals 98

Datapine Blog

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Marketing 112

Marketing Marketing KPI Analysis 112

Zoominfo

NOVEMBER 7, 2019

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of marketing skills. Let’s get into it!

Marketing 100

Marketing Marketing Analysis Algorithm 100

Similarweb

APRIL 20, 2021

A digital marketing strategy is your game plan for success in the digital arena. Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. What is a digital marketing strategy ? Inbound vs. outbound digital marketing.

Win 98

Win Marketing Marketing IT 98

Zoominfo

OCTOBER 30, 2018

If you have yet to use YouTube in your professional life, this blog post is for you! The Recruiting Blogs YouTube Channel offers a comprehensive library of content including relevant news, tools, webinars, and conversations from the RecruitingDaily and RecruitingBlogs team. 1. RecruitingBlogs. Watch here ! Select International.

Human Resources 187

Human Resources Entertainment Innovation Startups 187

Similarweb

APRIL 20, 2021

A digital marketing strategy is your game plan for success in the digital arena. Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. What is a digital marketing strategy ? Inbound vs. outbound digital marketing.

Win 59

Win Marketing Marketing IT 59

SpyFu

DECEMBER 15, 2020

Search engine optimization (SEO) is the backbone of most digital marketing strategies. A comprehensive off-page SEO strategy focuses on building a powerful inbound link profile for your website. An effective way of showcasing your website’s reliability is through your inbound link profile.

Profiling 98

Profiling Competitor Analysis Analysis Benchmarking 98

Zoominfo

OCTOBER 31, 2019

If marketing doesn’t deliver enough leads in October, and you have a 60-day sales cycle, December is going to be bad. While your business may be implementing inbound strategies to boost lead volume, those activities take a long time – months, if not years — to build. Implement a persona-based workflow.

Sales 178

Sales Pharmaceutical Security Security 178

Moz

DECEMBER 3, 2018

A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. Known original keyword targets for each blog (rather than guessing). Similar content writing techniques for targeting specific keywords for each blog. Back it on up. Relationship.

Competitive Landscape 56

Competitive Landscape Algorithm Analysis Competitive 56

Zoominfo

JULY 15, 2018

Marketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. Though plenty of marketers know how to create content, analyzing content is a different story. The answer?

Algorithm 202

Algorithm Marketing Marketing Learning 202

Zoominfo

FEBRUARY 25, 2019

Marketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. Though plenty of marketers know how to create content, analyzing content is a different story. The answer?

Algorithm 130

Algorithm Marketing Marketing Learning 130