Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Let’s get started!

Sales 185

Sales Sales Enablement Technology Technology 185

Zoominfo

JUNE 8, 2020

In many industries, COVID-19 has acted as an accelerator requiring organizations to get better at their weaknesses, and to get better at them fast. So here’s how I decided to dig deeper to see if I was on the right path. I found that Hubspot has been tracking this pretty well in their blog. What did they find?

Sales 147

Sales Knowledge Innovation Marketing 147

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. The type of sales strategy your team pursues will also depend on your goals. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

JANUARY 28, 2019

Each chat will have a different, dedicated topic that aligns with industry news, B2B trends, or an interesting subject we’d like to pick your brains on. If the two concentrations work independently, the end result is resentment and frustration—ultimately impacting your ability to generate revenue. Business Blogging.

Sales Enablement 157

Sales Enablement Sales Marketing Marketing 157

Zoominfo

DECEMBER 16, 2019

In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. Is cold calling dead? Don’t worry: today’s blog post isn’t another rehashing of the same tired argument sales reps hear on a near-daily basis.

Sales 200

Sales Competitive Management Advantage 200

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! We hope these jokes help lighten your mood, relieve some stress, and maybe even spark some creative marketing ideas. Let’s get into it! 35+ Marketing Jokes to Brighten Your Day.

Marketing 272

Marketing Marketing Travel Sales 272

mention

DECEMBER 2, 2022

It focuses on providing an offering to your prospects to encourage them to take action. Compared to other pages on your website, a landing page is created specifically with the sole aim of converting a prospect to a lead. You need to make your forms simple and quick to fill in. Tips for creating lead-generating landing pages.

Entertainment 283

Entertainment Sports Briefing Commerce 283

Smart Data Collective

AUGUST 29, 2019

Start blogging. Blogging is one of the simplest yet most effective ways to build your audience’s trust and to drive more traffic to your website. Of course, this works only when you approach blogging in the right way and with a proper strategy. What to blog about? How can you make them convert?

Sales 184

Sales Marketing Marketing Brainstorming 184

Zoominfo

JUNE 13, 2018

If you need some motivation to get on board with social selling, look no further. We’ve put together a list of social selling quotes from industry experts that will be sure to inspire your sales efforts. Social selling expands on the age-old basics of getting to know your customers and meeting their needs.” – Jon Ferrara.

Sales 244

Sales Information Learning Business 244

SpyFu

MARCH 21, 2023

Improving your SEO helps you get more traffic, acquire more customers, and grow your business faster. But, you can’t improve your SEO passively. You need to put in real effort to improve your website fundamentals, create content, and build backlinks to your key pages.

Briefing 96

Briefing Finance Gaming Security 96

Zoominfo

MAY 30, 2019

Not only is it a tedious process, but it’s largely ineffective in terms of getting a response. Consider these statistics ( source ): 80% of calls go to voicemail, and 90% of first time voicemails are never returned. Access to direct dial phone numbers is a simple but huge way to improve your sales outreach. Keep reading!

Sales 186

Sales Research Learning Business 186

Zoominfo

JANUARY 11, 2021

Maybe there’s a product out there that can automate most of the work you spend half your day working on. Ultimately, your sales and marketing strategies depend on it. Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes. What is preventing you from hitting your goals?

Sales 277

Sales Research Marketing Marketing 277

Zoominfo

JUNE 15, 2020

Do cold calls work? How can you find more success with cold calling? We often discuss how to make a cold call, but rarely the next step after your cold call fails to get picked up. How many emails hit your inbox every day? A lot, right? Let’s get into it!

Sales 113

Sales Profiling Briefing Research 113

Zoominfo

OCTOBER 13, 2021

ZoomInfo offers gift cards at the end of emails paired with a call to action. Below is an example of how we offer gifts to cold leads when encouraging them to sign up for a webinar. These cold prospects are unconverted marketing qualified leads (MQLs) , meaning they’ve had some exposure to ZoomInfo but are yet to be qualified.

Win 130

Win Marketing Marketing KPI 130

Zoominfo

JANUARY 11, 2021

Maybe there’s a product out there that can automate most of the work you spend half your day working on. Ultimately, your sales and marketing strategies depend on it. Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes. What is preventing you from hitting your goals?

Sales 246

Sales Research Marketing Marketing 246

Zoominfo

OCTOBER 30, 2018

In today’s blog post, we explain why in-person interaction remains critical to the modern sales process and we offer several tips to make the most of face-to-face meetings. Let’s get into it! They’ll leave the meeting feeling like they got to know you and your company as people—which rarely happens in an online conversation.

Sales 225

Sales Travel Advantage Advantage 225

Zoominfo

NOVEMBER 18, 2018

When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale. With so many tasks to accomplish during a first call, it’s easy to forget the simplest one – making a good first impression. How to Win More Business on Your First Call. Step 1: Do your research.

Win 113

Win Business Sales Research 113

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”

Sales 130

Sales Marketing Marketing Profiling 130

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Kyle Porter Let’s face it: Salespeople need all of the pep talks they can get.

Sales 100

Sales Startups Innovation Gaming 100

Alexa

DECEMBER 8, 2020

Have you ever interacted with a chatbot that just gets it? A chatbot that’s genuinely interested in helping you find the right solution versus stalking you around a website and asking you if you’re ready to buy something. That same mentality applies to your chatbot. Chatbot Use Case 1: Upselling/Cross-Selling.

Business 179

Business Sales Finance Profiling 179

Zoominfo

APRIL 10, 2019

For B2B organizations especially, a sale typically isn’t made after one cold call. In short, you can’t expect to convert a candidate without taking the time and effort to get to know them. However, far too often, when a prospect goes cold it’s on to the next one. Important Sales Skill: Relationship Building.

Sales 185

Sales Gaming Education Win 185

Zoominfo

SEPTEMBER 8, 2019

But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Business events put your organization on display. Skill development.

Sales 162

Sales Research Information Marketing 162

Zoominfo

DECEMBER 12, 2019

Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps. When companies conduct cold email campaigns , it’s possible they’ll fall into a spam trap. Clean out inactive contacts in your CRM and marketing automation tool.

Profiling 195

Profiling Win Marketing Marketing 195

Zoominfo

APRIL 11, 2018

Hiring the right people can directly impact your company’s overall success and revenue. For example, ‘I can’t afford it’ can often mean, ‘You haven’t proven your product’s value’. Question: How would you handle a prospect who has informed you they’re about to sign with your biggest competitor? Persistent. Charismatic.

Sales 178

Sales Advantage Advantage Technology 178

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. 61% of employees typically access four or more systems to get the information they need to do their jobs ( source ). More than half of all sales reps rely on their peers to get tips for improving.

Sales 197

Sales Competitive Intelligence Technology Technology 197

Zoominfo

APRIL 22, 2018

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. Let’s get into it!

Education 235

Education Sales Research Learning 235

Zoominfo

FEBRUARY 25, 2021

Get answers to these questions about lead gen — and so much more! Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Pretty simple, right? Company Blog.

Sales 240

Sales Profiling Marketing Marketing 240

Owler

NOVEMBER 6, 2023

The Owler Guide to Generative AI Right now, just about everybody is looking for the right ways to reach ideal customers and see a quick return on investment. With the right strategy (like what we’ll cover in this blog), you can get the most out of AI to help relieve some stress and make your outreach impactful and worthy of a response.

Sales 52

Sales Gaming Research Information 52

mention

MAY 20, 2022

Let’s get started. . Most businesses have multiple ways of getting their leads, and they’ll know the type of potential customer they’re looking to attract. The interaction may occur online, over the phone, on a virtual call, or in person. . Table of Contents: What is a sales pipeline? What is a sales funnel?

Sales 157

Sales Copywrite Marketing Marketing 157

Zoominfo

OCTOBER 30, 2018

In today’s blog post, we explain why in-person interaction remains critical to the modern sales process nd we offer several tips to make the most of face-to-face meetings. Let’s get into it! They’ll leave the meeting feeling like they got to know you and your company as people—which rarely happens in an online conversation.

Sales 130

Sales Travel Advantage Advantage 130

Zoominfo

APRIL 11, 2018

Hiring the right people can directly impact your company’s overall success and revenue. For example, ‘I can’t afford it’ can often mean, ‘You haven’t proven your product’s value’. Question: How would you handle a prospect who has informed you they’re about to sign with your biggest competitor? Persistent. Charismatic.

Sales 138

Sales Advantage Advantage Technology 138

Zoominfo

SEPTEMBER 23, 2020

Your GTM strategy is your blueprint, and your assurance that your product release goes as smoothly as possible. Experience And Skilled Talent: You need a team that gets it. And by “it” I mean the core mission of your company and where the new product/service fits into that message. What’s Broke?

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Zoominfo

FEBRUARY 25, 2021

Get answers to these questions about lead gen — and so much more! Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Pretty simple, right?

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Featured Video: Negativity Ruins Sales- Crush Your Head Trash.

Sales 187

Sales Win Gaming Research 187

Zoominfo

FEBRUARY 7, 2019

Consider these statistics ( source ): 43% of people answer cold calls. So how can you leverage conversational marketing to achieve your most pressing business goals? Let’s get into it! Why use Conversational Marketing as Part of Your Enterprise Marketing Strategy? The average email open rate is around 20%.

Marketing 174

Marketing Marketing Sales Intelligence 174

Zoominfo

JANUARY 11, 2021

Maybe there’s a product out there that can automate most of the work you spend half your day working on. Ultimately, your sales and marketing strategies depend on it. Get a Demo What Are Customer Pain Points, And Why Are They Important? Basically, your whole GTM strategy should be centered around customer pain points.

Sales 100

Sales Research Marketing Marketing 100

Zoominfo

APRIL 15, 2018

Maybe you’re new to data-driven sales, or maybe you just need to brush up on how to leverage data as part of your sales strategy. Today’s blog post is for you! On the surface, a data-driven sales strategy is just what it sounds like – using data to inform all of your sales practices and decision-making processes.

Sales 170

Sales Startups Technology Technology 170