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Share of voice : What is it and you to increase yours

mention

Share of voice refers to the proportion of advertising or publicity that a brand or company has in relation to its competitors within a specific market or industry. It is a way to gauge how much a brand is dominating the conversation and capturing consumers’ attention compared to its rivals.

IT 157
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10 Best Keyword Research Tools to Use in 2023

mention

You should focus on finding close variants of these exact match keywords to reach more people and grow organic traffic to your website. Using the right tools will help you analyze, find ideas for content that’s relevant to searchers, and identify gaps that your content could fill. SE Ranking.

Research 157
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The 10 Best Competitor Analysis Tools for 2024

SpyFu

Understanding what your competitors are up to is critical for making smart strategic decisions. The right software can make competitor analysis more informed, accurate, and efficient. In this post, we'll cover the 10 best tools to help you gain valuable insights and find your competitive edge as you navigate 2024.

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What’s a Good Click-Through Rate? Drill Down into 2021 CTR Benchmarks

Similarweb

Without a point of reference, your average clicks can become a random percentage lost in an endless void of data. Read this article to better understand what your CTR is and why you need to start benchmarking against it. In other words, out of all the times your ad was shown, how often did the viewer click on your offer?

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SEO Comparison Tools can Supercharge Your Content Marketing Plans

SpyFu

SEO is a competitive sport where anyone in the world could be your next challenger. And just like any other sport, half the battle is knowing what your competition is doing now and what they plan to do in the future. When you’re just starting out, it can be hard to know how to plan your SEO strategies.

Marketing 111
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Competitive SERP Analysis: 2023 SEO Must-Haves to Gain an Edge

GrowbyData

It provides a better understanding of your SERP strategy to gain a competitive advantage. Opportunities to Beat Competitors. Check page rankings and content type. Check ranking opportunities across SERP feature. Table of Contents: Show Hide. What is Competitive SERP Analysis? Why is Competitive SERP analysis Important?

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Introducing the NetBase Quid BI Connector!

Netbasequid

And this leaves companies without a 360 degree view, unable to keep up with competitors and often failing to connect the dots quickly. Who buys your products – and who could be buying them? Are there risk factors across your global supply chain? Who are emerging competitors and category disruptors? They often do.).