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Customer Segmentation: How to Woo Leads with the Right Content

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When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. What Are Key Segments in Marketing? Behavioral Segmentation.

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7-Step DIY Data Segmentation For Account-Based Marketing

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When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Sound familiar?

Marketing 218
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9 Data-Driven Ways to Use Generative AI for Marketing

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The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. Think of all the ways AI is used to streamline internal processes, increase automation, and drive greater efficiency across a company. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be.

Marketing 130
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6 Must-Have Tactics to Leverage the Power of Word-of-Mouth Marketing (WOMM)

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Check out the following statistics to know why: 78% of customers rave about their happy buying experiences to someone they know at least once per week. 88% of customers trust a brand recommended by friends or family. 26% of customers avoid buying from brands after hearing negative experiences about them from their circle.

Marketing 261
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How To Fix Online Reputation: Expert Insights on ORM

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Read on to learn how to fix online reputation, build a positive online presence, and consistently increase your communication standards. Understanding Online Reputation Management Did you know only 62% of customers trust companies, with a good reputation traditionally being the number one trust factor ? Online reputation is fragile.

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4 Foolproof Ways to Beat Price Objections

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Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. If your prospect seems hesitant, ask questions of your own to get them talking.

Sales 239
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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

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Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Does your team have the process down? What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? What Are the Five Stages of the Customer Lifecycle?

Sales 130