Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1.

Business 201

Business Marketing Marketing Information 201

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team.

Marketing 207

Marketing Marketing KPI Loss 207

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement.

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Sales Profiling Marketing Marketing 177

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. The company is well-versed in the world of content marketing.

Marketing 130

Marketing Marketing Gaming Management 130

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services.

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Sales Finance Marketing Marketing 243

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. . A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. What’s Broke?

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Zoominfo

JANUARY 28, 2018

Both activities are games of strategy and neither your reps nor your team will win big without the right resources. In both sales and football, there’s one major obstacle that stands in the way of winning—and that’s the other team’s defense. Check out some of our other infographics: A B2B Marketing Thanksgiving [Infographic].

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Win Gaming Sales Competitive 153

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services.

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Sales Finance Marketing Marketing 172

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

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Benchmarking Education Sales Win 225

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Marketing Predictive Analytics Analysis 160

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data , positioning your team to tailor prospect-focused communications. Let’s break that down.

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Sales Win Research Marketing 100

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. The good news? Nothing gets people riled up like a good old-school rivalry. But while the lead-gen-vs.-demand-gen

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Startups SWOT Sales Enablement Sales 130

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Marketing 130

Marketing Marketing Alliance Market Intelligence 130

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. Will you be building an inside sales team?

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Sales Marketing Marketing Information 100

Zoominfo

FEBRUARY 19, 2018

Marketers spend an average of 4-6 hours a week on social media ( source ). 61% of US marketers use social media for lead generation ( source ). B2B Social Selling with Twitter. 74% of B2B marketing companies use Twitter to distribute content ( source ). B2B Social Selling with LinkedIn. alone ( source ).

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Profiling Sales Win Research 184

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market.

Brainstorming 100

Brainstorming Sales Profiling Marketing 100

Owler

MARCH 10, 2022

Inbound vs. Outbound Sales - Which is Best For Me? As you begin to build your sales practices, you’ll eventually reach a fork in the road: move forward with an inbound sales strategy or take the outbound sales approach? In an inbound sales process, the prospect makes first contact. What Are Inbound Sales?

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Sales Due Diligence Entertainment Education 59

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

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Marketing Marketing Win Profiling 78

Zoominfo

SEPTEMBER 16, 2018

If you’re ready to start your own talent mapping initiatives, the rest of this blog post outlines the information you’ll need, how to collect it, and how you can use it to inform your future hiring decisions. First, you must align with your leadership team to get a feel for the broader company vision.

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Matrix Information Market Intelligence Advantage 203

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Owler

JANUARY 19, 2023

Is your team in need of a tool to help them increase sales efficiency? In this blog, we’ll discuss what sales intelligence is, the benefits of using it, and how you can use it to unlock your sales potential. Sales intelligence can be used to inform decisions related to pricing, customer segmentation, target market selection, and more.

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Sales Intelligence Intelligence Profiling 59

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

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Marketing Marketing Travel Education 220

Zoominfo

DECEMBER 13, 2018

Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. Featured Video: How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team. Go take look if you’re in need of some quick sales inspiration!

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Sales Win Gaming Research 187

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help. Let’s get into it!

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Management Sales Profiling Marketing 172

Zoominfo

APRIL 18, 2019

Identify Your Target Market. One of the most crucial steps in any marketing or sales decision is knowing who your customers are. In order to identify your target market, talk to your marketing, sales, and finance teams. Then you might want to start marketing yourself as a niche 3PL provider.

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Sales Finance Profiling Research 140

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing 170

Marketing Marketing Market Intelligence Technology 170

Zoominfo

APRIL 18, 2019

Identify Your Target Market One of the most crucial steps in any marketing or sales decision is knowing who your customers are. In order to identify your target market, talk to your marketing, sales, and finance teams. Then you might want to start marketing yourself as a niche 3PL provider. Free Trial 5.

Sales 100

Sales Finance Profiling Research 100

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc. Go check it out!

Marketing 100

Marketing Marketing Travel Education 100

SpyFu

MARCH 21, 2023

Land New Guest Post Opportunities and Build More Links Guest posts are a powerful way to build links, with 86% of content marketers using them as part of their SEO strategy. You’ll reach out to a website owner and ask if you can contribute content to their blog.

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Briefing Finance Gaming Security 96

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

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Marketing Marketing Copywrite Sales 252

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

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Sales Gaming Marketing Marketing 246

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. 2. Hubspot Sales Blog.

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Sales Sales Enablement Research Management 206

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Sales 147

Sales Gaming Marketing Marketing 147

Zoominfo

JULY 30, 2020

Setting The Scene I hear it all the time – especially when I’m talking to VCs and Private Equity firms – Company X has an INCREDIBLE product, but they just haven’t built a go-to-market motion around it. And now we have an incredible go-to-market engine. Hypergrowth B2B companies need to embrace the Go-to-Market Motion.

Sales 130

Sales Win Innovation Technology 130

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. 2. Hubspot Sales Blog.

Sales 170

Sales Sales Enablement Research Management 170

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Marketing 255

Marketing Marketing Education Sales 255

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. Businesses have started to adopt data-driven strategies to inform their marketing initiatives.

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Marketing Marketing Analysis Algorithm 187