Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement.

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Sales Profiling Marketing Marketing 240

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Marketing 208

Marketing Marketing Analysis Technology 208

mention

APRIL 10, 2024

That can help you determine the sentiment of your customers (positive or negative), identify trends, and gain insights into your digital reputation. That can provide many benefits, such as ensuring your brand is adequately positioned and messaged and identifying areas for improvement in your content and products.

Gaming 267

Gaming Management Sales Information 267

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services.

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Sales Finance Marketing Marketing 243

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

Sales 277

Sales Research Marketing Marketing 277

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement.

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. If you’re skeptical about AI, today’s blog post is for you. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

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Intelligence Intelligence Globalization Sales 247

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Need some ideas?

Marketing 207

Marketing Marketing Learning Business 207

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Top B2B Lead Generation Statistics for 2018. 9 Great Examples of B2B Brand Storytelling.

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Marketing Marketing Education Win 164

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. Is there an industry trend affecting their business — one that your product can help them overcome? To create a killer marketing landing page , keep the design simple and the copy concise. Tap into B2B social media to get more people to your webinar.

Sales 208

Sales Brainstorming Marketing Marketing 208

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services.

Sales 172

Sales Finance Marketing Marketing 172

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

Sales 246

Sales Research Marketing Marketing 246

mention

MAY 11, 2022

This blog post will take you through how to calculate ROI on your Instagram and Facebook ad campaigns. Table of Contents: What is social media ROI, and what can it tell you? Suppose you have to convince the finance department to raise the social media marketing budget. Isn’t it too much work? Don’t worry. Step 2: Choose goals.

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Benchmarking Brainstorming Gaming KPI 340

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution? Let’s get into it!

Marketing 160

Marketing Marketing Sales Technology 160

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing 154

Marketing Marketing Alliance Education 154

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale.

Marketing 246

Marketing Marketing Sales Gaming 246

mention

MARCH 27, 2024

Reputation damage control and repair practices have long been used by risk-averse market players, big and small. These strategies affect how search engines treat your content. They draw clients from well-known platforms like Facebook, Instagram, TikTok, or – for B2B – LinkedIn. The short answer is “yes.”

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Predictive Analytics Analysis Retail Management 176

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. The Top 25 Must-Bookmark Sales Blogs.

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Sales Sales Enablement Technology Technology 185

Zoominfo

OCTOBER 25, 2018

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. Let’s get into it! The best part?

Intelligence 189

Intelligence Intelligence Marketing Marketing 189

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. B2B Sales Influencers: Our Final Thoughts.

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Sales Innovation Education Win 188

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Content type. Emerging trends. Scheduling.

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Management Gaming Win Sales 174

Alexa

MARCH 19, 2021

billion in 2019—there’s never been a better time to invest in your company’s conversational marketing efforts. To help illustrate this shift, we’ve enlisted the help of five experts to share their thoughts and opinions about what conversational marketing trends your business should be aware of in the near future.

Marketing 207

Marketing Marketing Sales Technology 207

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

APRIL 18, 2018

When a poem is bad, it’s uncomfortable to get through and leaves readers confused— just like bad content marketing. Bad content is similar to bad poetry but it’s not always as easy to identify. If you want to be seen as a thought-leader, you need to bring a fresh perspective to your content. Keep reading!

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Marketing Marketing Education Sales 140

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. billion users.

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Sales Profiling Gaming Marketing 140

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

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Brainstorming Algorithm Gaming Research 246

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. Investing In Marketing Technology: 7 Key Considerations.

Marketing 124

Marketing Marketing Sales Education 124

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. The Beginner’s Guide to a Data-Driven Content Marketing Strategy.

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Sales Gaming Marketing Marketing 113

mention

OCTOBER 11, 2023

“Should you set up shop as a marketing generalist or a specialized expert ?” It’s a timeless question that every up-and-coming digital marketing agency ponders upon. With over 10,700 digital marketing agencies in the U.S. Table of contents : Why Go Niche? And why not? And why not? is up for grabs.

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Marketing Marketing Commerce Knowledge 167

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. The company is well-versed in the world of content marketing.

Marketing 130

Marketing Marketing Gaming Management 130

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. 4. Content Creation.

Intelligence 272

Intelligence Intelligence Analysis Technology 272

ArchIntel

FEBRUARY 10, 2021

Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor. Instead, McQueen recommended that companies look at trends in the reviews and common themes that paint a clearer picture of how they are really being perceived. ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. Prior to the update, the News Feed would present content most likely to resonate with a user.

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Algorithm Marketing Marketing Profiling 180

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. Each chat will have a different, dedicated topic that aligns with industry news, B2B trends, or an interesting subject we’d like to pick your brains on. B2B Sales and Marketing Alignment. Social Selling.

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Sales Enablement Sales Marketing Marketing 157

Zoominfo

APRIL 2, 2018

Unless you want to spend countless hours on prospect research , your best bet is to enlist the help of a B2B data provider. Studies show that sales reps forget 84% of all sales training content after 90 days ( source ). Facilitate better sales and marketing alignment. You’ll have increased access to relevant content.

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Sales Management Sales Enablement Research 207

Zoominfo

MARCH 19, 2018

Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Social selling has a 100% higher lead-to-close rate than outbound marketing. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Ready to get started? Keep reading!

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Profiling Sales Learning Information 227

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. In B2B deals, the buying committee consists of multiple stakeholders.

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Technology Technology Sales Marketing 154