Remove blog 5-ways-to-improve-roi-on-your-subscription-content
article thumbnail

7 Content Marketing Mistakes to Avoid

mention

Content marketing is an important tool in your business’ digital strategy. With the potential to attract and convert customers, content marketing is a worthwhile investment. In this article, we cover 7 content marketing mistakes to avoid. Table of Contents: What Is Content Marketing ?

Marketing 335
article thumbnail

Top Email Marketing Automation Tools in 2023

mention

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. Conversely, embracing the right tool can streamline your email marketing efforts and help you reach your goals more consistently and efficiently.

Marketing 275
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Calculate ROI for SEO

mention

Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. While these metrics are helpful, they can’t accurately determine if you’re earning enough from your advertising investment by themselves. What is SEO ROI? The Importance of Measuring SEO ROI. Here’s how to do it.

Marketing 362
article thumbnail

How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re armed with your prospect’s buying signals, right? They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both.

Sales 309
article thumbnail

16 Must-Have Content Marketing Tools in 2022

mention

There are dozens of content marketing tools to choose from. But remember, there is no content marketing tool that can take the place of a good content marketing strategy and all the work that goes into it. The intent behind content marketing activities is to influence consumer behavior and guide their purchasing decisions.

Marketing 363
article thumbnail

Referral Marketing for SaaS: How to Drive Growth and Retention

mention

The sky-high cost per acquisition and the constant fear of your lead churning at any point, leaving your sales pipeline dry, make acquiring new customers all the tougher. Join us on the journey while we dive deep into referral marketing for SaaS Table of Contents: What Is Referral Marketing ? We say, yes, it can be!

Marketing 130
article thumbnail

5 Fast Tips for Stretched Small Business Marketing Managers

Zoominfo

Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. The goal of small business marketing is to attract leads to your business. You attract leads by providing content online (e.g., on your website) that moves potential customers to take some sort of action.