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The Why and How of Competitive Benchmarking

Similarweb

The crucial next step to success is an ongoing competitive benchmarking process – that is, the process of measuring and tracking long-term strategies and outcomes of other companies. What is competitive benchmarking? The benefits of competitive benchmarking. Learn more about the benefits of benchmarking.

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How Marketing Intelligence Can Power Your Brand

Netbasequid

Marketing intelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! What Is Marketing Intelligence? What Is Marketing Intelligence? 10 Marketing Intelligence Use Cases.

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

To that end, we’ll explore learning, understanding, and influencing consumer behavior. Whether you are in the marketing department or the boardroom, your brand must have an ongoing familiarity with the factors at play influencing the decisions of your consumer base. However, that doesn’t have to be the case for yours.

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New S&P Global Market Intelligence insurance industry outlook projects the status quo won’t suffice in post-pandemic landscape

Wink Intel

9, 2021 /PRNewswire/ — Insurance companies will need to accelerate the evolution of everything from distribution and pricing to customer and investor relations, according to the newly released 2022 Insurance Industry Outlook Report from S&P Global Market Intelligence. Source: S&P Global Market Intelligence.

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How to Overcome Private Market Research Challenges with AlphaSense

Alpha Sense BI

But how does one conduct private market research when the companies and their data are, in fact, private? The answer: innovative market intelligence tools that go beyond Google’s search capabilities to help you uncover insights. Expert transcripts provide a unique perspective that you won’t find in the public domain.

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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligence research much easier for you.

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The Evolution of Pharma Market Research

Alpha Sense BI

To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.