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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. The regulations must be followed by all sites that attract European visitors and puts limits on what organizations can do with personal data. .

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Pipeline Profile: Making Data a Superpower for Clients

Zoominfo

My role is to work with management to understand each client’s big-picture goals as they relate to marketing, sales, and overall revenue generation. We can go from discussing a website build for a small-scale startup to launching a sales-specific strategy for a business with 100 salespeople. What’s the first thing you recommend?

Profiling 100
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The 10 Best Competitor Analysis Tools for 2024

SpyFu

The right software can make competitor analysis more informed, accurate, and efficient. Its suite of products delivers actionable insights on customer journeys, brand audiences, industry intelligence, SEO, sales, and more. Understanding what your competitors are up to is critical for making smart strategic decisions.

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Find competitors’ customers using public sources

Aqute Intelligence

These days, there is plenty of specialist sales enrichment software that can identify buyers within a company, so a company name is usually enough. Among the sources listed below, case studies, LinkedIn and internal sales knowledge are the best options for identifying individuals. But there is more information to be had.

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Top 10 Questions to Ask in Competitive Analysis Projects (Deeper Dive)

Aqute Intelligence

At each stage of your project, you’ll be taking the time to identify competitors, research strengths and weaknesses, find solid data and benchmark against your own business. What is the competitor’s sales pitch? Knowing your competitor’s sales pitch means you can tell your customer why you’re the better option.

Analysis 130
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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales 240
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How to Measure the Success of Lead Generation

Zoominfo

A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention. Again, specific responses automatically qualify a lead; whereas, other actions may not necessarily require sales intervention. No matter where the lead was sourced.

Sales 246