Remove Benchmarking Remove Gaming Remove Intelligence Remove Win
article thumbnail

How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

Sports 606
article thumbnail

The Role of Competitive Intelligence and Analysis in Marketing

Netbasequid

Competitive intelligence and analysis gives brands an edge. Winning the social media game. 94% of brands said their company was planning to invest in competitive intelligence; 90% of Fortune 500 companies already do. You can use the intel to then benchmark your brand’s position against. A “newsy” opportunity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that. Let’s check it out.

article thumbnail

How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

Tokyo 2020 has been grabbing even more headlines since these Olympic Games were the first to be postponed – ever. . So, how do you create a winning marketing strategy during this unprecedented time? . It also features legendary skateboarder, Tony Hawk , as he represents the community in their first-ever games. .

Sports 111
article thumbnail

When clients ask us to analyze their own business

Aqute Intelligence

It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. The former are the difficult areas that a competitive intelligence agency does best. Although some data would be already known to the client (e.g.

article thumbnail

Why Social Media Monitoring is Essential in 2021 And Beyond

Netbasequid

The benefits to brand health, share of voice, benchmarking, emerging trends and more. If you haven’t been leveling up your social media monitoring game, now is the time to start: There was a $16 billion jump in social media marketing from 2017 to 2021. Planning for and Benchmarking Campaigns. And they’re right! Let’s dig in. .

article thumbnail

Why Incomplete Social Media Analytics Are Putting Your Brand at Risk

Netbasequid

And then competitor intelligence is key as well. All of this must be benchmarked over time using social listening – some of it daily or weekly, other pieces monthly or quarterly, but all on a regular cadence to note irregularities and pivot as needed. Game-changing and category-defining? They likely are.