CIO

MARCH 17, 2023

The Thinkers360 2023 B2B Thought Leadership Outlook study , conducted in association with the British Computer Society (BCS), found that over 86% of thought leadership creators rate their content as adding over 25% to the brand premium they command in the marketplace, and over 48% stated it added over 75%. There’s a financial component, too.

Profiling 733

Profiling Win Innovation Technology 733

Smart Data Collective

JANUARY 5, 2021

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. These are all great reasons to use big data in marketing.

Entertainment 314

Entertainment Sales Profiling Education 314

mention

APRIL 10, 2024

It involves keeping track of your digital reputation across various channels such as news and earned media, forums (Quora, Reddit, etc.), social discussions, third-party review sites, and review aggregators. Many brands are currently paying attention to their social media mentions, direct feedback channels, and review listings.

Gaming 267

Gaming Management Sales Information 267

mention

FEBRUARY 12, 2024

You probably already know the value of being on social media, or content marketing, or getting company news covered in third-party media outlets. So anything related to blog posts and SEO, podcasts and videos, social media, email marketing, guest posts, interviews, third-party reviews, etc.

Globalization 157

Globalization Gaming Marketing Marketing 157

mention

APRIL 20, 2022

What Marc Ecko says about branding is completely apt not just for direct sellers but for B2B sellers as well as B2B professionals. More and more companies emphasize that employees use their social platforms to promote their brand, which in turn means first building your own brand online. Social Selling. Source: Agile CRM.

Profiling 337

Profiling Knowledge Loss Gaming 337

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Capital 130

Capital Knowledge Marketing Marketing 130

mention

MAY 11, 2022

You put a lot of effort into your social media campaigns. Well, you could try measuring your social media Return on Investment (ROI). But how will you measure social media ROI? Table of Contents: What is social media ROI, and what can it tell you? 5 easy steps for measuring social media ROI.

Benchmarking 340

Benchmarking Brainstorming Gaming KPI 340

mention

APRIL 5, 2023

Social media has become an indispensable marketing channel for businesses of all sizes in today’s digital era, as more than half of the world’s population employs it. What are your social media marketing goals? If you’re targeting a B2B audience, LinkedIn may be more relevant than TikTok.

Analysis 261

Analysis Security Security Loss 261

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on?

Marketing 200

Marketing Marketing Gaming Win 200

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Sales 246

Sales Marketing Marketing Profiling 246

Alexa

MAY 24, 2021

Looking at the example above from video marketing software company Wistia , we see the nuanced simplicity behind this customer journey touchpoint. Social Media. There’s a lot more to social media than posting Instagram beach pics and going on angry Twitter rants. billion active social media users worldwide.

Education 328

Education Competitor Analysis Advantage Advantage 328

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements. Priorities.

Marketing 333

Marketing Marketing Win Research 333

mention

MARCH 27, 2024

Reputation damage control and repair practices have long been used by risk-averse market players, big and small. Here are some reputation avenues to explore: Social Media : Social media reputation management is crucial for brands. The short answer is “yes.”

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

KPI 279

KPI Marketing Marketing Sales 279

Smart Data Collective

JANUARY 1, 2023

AI technology has led to a number of huge benefits in marketing. One of the biggest reasons companies are investing in AI is to automate many of their marketing processes. In particular, a growing number of companies are using AI to automate their social media marketing strategies. But is it safe?

Profiling 291

Profiling Technology Technology Marketing 291

Weidert Group

MARCH 25, 2024

Today’s industrial buyer is on a journey across new terrain — and B2B marketers are challenged to even find them in fragmented digital spaces. Many industrial marketers have found themselves watching their website traffic and conversions plummet. Yet, curiously, their sales may remain strong. So what’s going on?

Marketing 94

Marketing Marketing Sales 94

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Sales 130

Sales Profiling Gaming Win 130

mention

MAY 17, 2023

The affiliate marketing spend in the US was up to $8.2 With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing. billion in 2017.

Marketing 273

Marketing Marketing Travel Commerce 273

Netbasequid

JULY 17, 2023

B2C companies have been using social intelligence for a while now, and as business interactions become more personalized, B2B marketing teams have been wisely adopting B2C tactics. It’s all about being data-driven, agile, and empathetic in the B2B world—and it’s incredibly effective.

Entertainment 98

Entertainment Education Intelligence Intelligence 98

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 335

Sales Marketing Marketing Business Intelligence 335

mention

MAY 26, 2021

How Important is Social Media Advertising in providing revenue for businesses? of the world’s population uses social media for over 2 hours a day Only 60% of digital marketers actively share their social media ROI results, according to LinkedIn research. Image Source. Image Source.

Business 246

Business Travel Sales Marketing 246

Alexa

JULY 12, 2021

Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play. Never leave your inbound marketing strategy up to chance, though. Conduct Audience Analysis. Produce Quality Content.

Marketing 206

Marketing Marketing Analysis Profiling 206

mention

JANUARY 12, 2024

Video content accounts for 80% of all the marketing material we see online today. Focusing on video marketing in 2024 is a great move for businesses and marketers. 2023 has been a great year for marketers who created more video content for businesses. Importance of Video Marketing Customers love video content.

Marketing 167

Marketing Marketing Education Entertainment 167

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement.

Sales 240

Sales Profiling Marketing Marketing 240

Domo

APRIL 17, 2024

Are you ever overwhelmed by how much data you have scattered across your marketing channels and tools? If you work in marketing (like me), you may not know what connectors are and how powerful they can be. Ali Losa is a database administrator at Regions Bank, and she uses Domo to manage her marketing team’s data.

Marketing 105

Marketing Marketing Banking Sales 105

Aqute Intelligence

JULY 10, 2023

In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. By conducting regular competitive intelligence (CI) research, product managers can gain valuable insights into their competitors' products, pricing, marketing strategies, and customer acquisition tactics.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide. Your B2B website is no exception.

Marketing 261

Marketing Marketing Sales Information 261

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ).

Benchmarking 204

Benchmarking Gaming Sales Win 204

mention

JULY 12, 2023

Social media platforms have changed the way businesses communicate with their target market. In 2023 market leader Facebook had more than 2.9 This article will explore proven strategies and techniques to generate and distribute leads effectively through social media platforms. billion monthly active users.

Sales 130

Sales Capital Competitive Information 130

Zoominfo

FEBRUARY 18, 2021

Sharing information, being active on social media, and creating interesting content can all help people get to know who you are and what you do. Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions. Your content can’t just be dry and boring.

Business 227

Business Sales Capital Knowledge 227

Smart Data Collective

JANUARY 30, 2023

Every year, we hear new stories about how artificial intelligence technology is becoming more integral to the marketing profession. However, there are other benefits of AI in marketing that get less publicity. One of them is the use of AI in PPC marketing. AI technology is the backbone of many modern marketing strategies.

Due Diligence 245

Due Diligence Predictive Analytics Technology Technology 245

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

Learning 209

Learning Marketing Marketing Restaurants 209

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Marketing 208

Marketing Marketing Analysis Technology 208

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. Wondering who they are?

Sales 188

Sales Innovation Education Win 188

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. Top 10 Social Selling Tools 1. How do we know?

Sales 100

Sales Profiling Sales Enablement Gaming 100

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services.

Sales 243

Sales Finance Marketing Marketing 243

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals.

Sales 309

Sales Win Research Gaming 309