Aqute Intelligence

MAY 6, 2024

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

Smart Data Collective

SEPTEMBER 27, 2020

We have talked extensively about the benefits of machine learning in the field of marketing. We pointed out that machine learning is actually driving the digital marketing revolution. However, the benefits of machine learning can be applied to the broader field of marketing as well.

Learning 325

Learning Intelligence Intelligence Marketing 325

ArchIntel

JUNE 16, 2021

A recent article on Octopus Intelligence’s website says there is a disconnect between knowing about one’s market and being sufficiently equipped to do something about it. Octopus Intelligence sums up one’s market to include customers, prospects, suppliers, regulators and competitors.

Competitive 197

Competitive Analysis Learning Competitive Intelligence 197

Zoominfo

MARCH 25, 2021

Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. Consider these 7 advantages and disadvantages when learning to code as a digital marketer: 1. Digital marketers rely on advancements in a number of technologies to communicate with potential customers in an effective way.

Learning 246

Learning Marketing Marketing Data Analysis 246

Smart Data Collective

JUNE 22, 2023

Taking the world by storm, artificial intelligence and machine learning software are changing the landscape in many fields. Earlier today, one analysis found that the market size for deep learning was worth $51 billion in 2022 and it will grow to be worth $1.7 Amazon has a very good overview if you want to learn more.

Annotation 230

Annotation Learning Algorithm Advantage 230

Smart Data Collective

SEPTEMBER 24, 2021

Machine Learning is a branch of Artificial Intelligence that works by giving computers the ability to learn without being explicitly programmed. As technology advances, machine learning will have more opportunities to help businesses engage with their customers and improve the overall customer experience.

Learning 308

Learning Algorithm Analysis Research 308

Smart Data Collective

NOVEMBER 1, 2020

Machines, artificial intelligence (AI), and unsupervised learning are reshaping the way businesses vie for a place under the sun. With that being said, let’s have a closer look at how unsupervised machine learning is omnipresent in all industries. What Is Unsupervised Machine Learning? Well, machine learning is almost the same.

Learning 335

Learning Data Mining Matrix Algorithm 335

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. AdForum Building your own advertising network is crucial.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

Smart Data Collective

JANUARY 27, 2021

They have also created numerous opportunities for informed investors to create diversified portfolios and take advantage of a market for assets that provide an exceptional ROI. Machine learning technology has made cryptocurrency investing opportunities more lucrative than ever.

Learning 348

Learning Predictive Analytics Algorithm Benchmarking 348

Smart Data Collective

JULY 4, 2021

Machine learning (ML) is a form of AI that is becoming more widely used in the market because of the rising number of AI vendors in the banking industry. Why Machine Learning? What Machine Learning Means to Asset Managers. Data Analysis. But is AI becoming the end-all and be-all of asset management ?

Learning 358

Learning Management Banking Commerce 358

Smart Data Collective

MAY 1, 2022

Businesses are including more of it in their companies and adopting methods like AI text analysis. . What is text analysis? This is where text analysis comes into the picture. Text analysis , or text mining, is a machine—learning technique that can extract valuable data from large amounts of unstructured text.

Analysis 293

Analysis Data Analysis Intelligence Intelligence 293

CIO

MAY 13, 2024

IBM is betting big on its toolkit for monitoring generative AI and machine learning models, dubbed watsonx.governance , to take on rivals and position the offering as a top AI governance product, according to a senior executive at IBM. watsonx.governance is a toolkit for governing generative AI and machine learning models.

Analysis 650

Analysis Advantage Advantage Intelligence 650

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Check out this podcast episode to learn more!

Loss 104

Loss Win Analysis Marketing 104

Smart Data Collective

JUNE 3, 2021

Many different industries are becoming more reliant on machine learning. The insurance industry is among those that has found new opportunities to take advantage of machine learning technology. The market for data analytics in the insurance sector is projected to be worth nearly $22.5 billion within the next six years.

Learning 246

Learning Analysis Advantage Advantage 246

Smart Data Collective

NOVEMBER 1, 2021

Machine learning technology has become an integral part of many different design processes. Many entrepreneurs use machine learning to improve logo designs. One of the areas where machine learning has proven particularly useful has been with 3D printing. How Can You Use Machine Learning to Control Costs Better?

Learning 338

Learning Algorithm Advantage Advantage 338

Aqute Intelligence

JULY 26, 2023

That’s why social search tools have become such an important part of any competitor analysis for marketing. In this post, we look at some of the most useful social search tools available online and share how you can use them for competitor analysis. Social media engagement is an indispensable arsenal in any marketer’s toolbox.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

CIO

APRIL 12, 2024

Even as the IT job market experiences shifting dynamics, employment website Indeed reports a range of roles have maintained resiliency and even grown in demand. A quick scan of these roles tells you all you need to know about what companies are looking for: hard-to-acquire skills around AI, machine learning, and software development.

IT 780

IT Research Algorithm Gaming 780

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 257

Startups Market Research Marketing Research Intellectual Property 257

Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research? Why Conduct Market Research?

Market Research 98

Market Research Marketing Research Analysis Research 98

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 130

Analysis Airline Marketing Marketing 130

Smart Data Collective

FEBRUARY 8, 2021

Knowing and understanding your company’s data helps you make good marketing decisions, gain insight into what competitors are doing, and improves decision-making. Moreover, you can obtain a clearer understanding of the effectiveness and ROI (return of investment) for any marketing or other initiatives at your business.

Data Analysis 219

Data Analysis Analysis Learning Advantage 219

Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 176

Analysis Airline Marketing Marketing 176

CIO

MAY 17, 2024

Following is a look at some of the biggest trends in the IT talent market, from hiring practices to salary outlooks to emerging skills — and how they are impacting IT leaders’ talent strategies and IT pros’ career aspirations. Still, data shows there are more IT job openings than job seekers today, making for a candidate-friendly market.

IT 664

IT Education Analysis Technology 664

mention

JUNE 14, 2023

In this article, you will learn everything you need to succeed with social listening and integrate it in your social media strategy. Social Listening vs Social Monitoring How to Leverage Social Listening for Social Media Marketing Top Strategies for Social Listening Tools to Amplifying Your Social Media Strategy What is Social Listening?

Marketing 346

Marketing Marketing Due Diligence Competitor Analysis 346

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. However, win loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing. Win loss analysis gathers a buyer’s feedback on what resonates with them as they search for a solution.

Loss 197

Loss Win Analysis Competitive Intelligence 197

Alpha Sense BI

APRIL 3, 2024

Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape. Source: RBC Capital Markets Explore this search further in AlphaSense.

Analysis 52

Analysis SWOT Marketing Marketing 52

CIO

APRIL 17, 2024

According to Konary, companies’ ability to adapt their monetization strategies to evolving market demands is crucial for achieving sustained and recurrent growth. Consequently, these models are set to evolve, with insights from the industry “enabling quicker go-to-market (GTM) strategies for new products” and enhancing customer experiences.

Innovation 678

Innovation Globalization Technology Technology 678

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. Learn the Methods Why Do I Need to Find My TAM?

Analysis 130

Analysis Marketing Marketing Win 130

CIO

JANUARY 17, 2024

Following this, in 2002, it began delivering its knowledge to customers in online format, using dashboards and interactive reports that provided easier and faster access to data and analysis. In some cases, it also works with select integrators such as Accenture and ThoughtWorks to help implement and integrate solutions. js and React.js.

Business 716

Business Analysis Market Research Marketing Research 716

Smart Data Collective

APRIL 5, 2021

Upon analysis, these user data can be transformed into valuable metrics that can be used to understand and also influence human behavior. Site Search Analysis. Site search analysis is a common analytical technique adopted by web developers to check how a site is performing amongst the consumers and competitors.

Learning 270

Learning IT Data Analysis Analysis 270

Aqute Intelligence

MARCH 30, 2023

Competitive intelligence enables your sales and marketing teams to differentiate your business from competitors. Factset also has AI tools and machine learning helping you to discover signals and access the right information. Competitive intelligence allows your company to analyze and track information related to your competition.

Competitor Analysis 130

Competitor Analysis Analysis Research Competitive Intelligence 130

Primary Intelligence

JULY 7, 2021

Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. can help you gather clearer responses for your competitive analysis. Don’t Skew Your Data.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing 238

Marketing Marketing Data Analysis Analysis 238

Alpha Sense BI

SEPTEMBER 28, 2023

To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.

Analysis 52

Analysis Marketing Marketing Primary Research 52

SpyFu

APRIL 1, 2021

Conducting a high-level competitive analysis is crucial to your online success. Keeping up with your competitors’ marketing strategies is a great way to identify their strengths and weaknesses. Which you can use for your marketing strategy. Below are 7 ways to monitor your competitors marketing strategies.

Competitor Analysis 108

Competitor Analysis Analysis Research Marketing 108

Alexa

JULY 28, 2021

This is the power of well-executed inbound marketing. Inbound marketing is especially useful for B2B brands whose customers are busy business stakeholders. Their tight schedules don’t leave a lot of room for rummaging through mountains of marketing material, so you need to captivate them quickly.

Learning 131

Learning Marketing Marketing Entertainment 131

Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

Analysis 98

Analysis Marketing Marketing Win 98