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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

Startups 257
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4 industries where chatbots will have the biggest impact

CIO

trillion by 2032, according to a Bloomberg Intelligence analysis. More than 80% of business leaders believe that the best bang for their gen AI buck is in chatbots for automating customer service and improving knowledge management, according to a Capgemini survey of 1,000 companies in 13 countries. billion in 2022 to $6.9

Banking 661
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A history of tech adaptation for today’s changing business needs

CIO

The first was becoming one of the first research companies to move its panels and surveys online, reducing costs and increasing the speed and scope of data collection. Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.”

Business 747
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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. But slow manual market research processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.

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3 areas where gen AI improves productivity — until its limits are exceeded

CIO

According to a research report IDC released in November, based on a survey of over 2,100 business leaders and decision makers with responsibility for AI transformation, 71% of companies already using AI are seeing returns on their AI investments within 14 months, averaging $3.50 for every $1 spent. We did side-by-side testing,” he says.

IT 804
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How To Write A Competitor Analysis Report

Aqute Intelligence

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?

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The Future of Generative AI in Market Research

Alpha Sense BI

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.