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Rediscovering the value of information

CIO

In his dissertation at Stanford in 1976, smartphone pioneer and founder and CEO of General Magic Marc Porat correctly prophesied that the future would be defined by “ information machines, information workers, and information companies.” It is high time to get serious about information management.

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What is Emotion Analysis?

mention

Emotion analysis is a blend of psychology and technology in which human feelings are translated into data. That’s what emotion analysis works towards. Well, it is, and it’s proving invaluable for improving customer experiences, tailoring marketing strategies, and even supporting mental health professionals.

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A Guide to Social Media Competitive Analysis (Template)

Crayon

Social media is truly one of the strongest tools in marketers’ toolboxes, helping to improve brand visibility, bring in new leads, and engage with the community. This blog will guide you on what social media competitive analysis is and how to create a template that will set your marketing team up for success! Gather your data.

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Competitor Messaging Analysis: A Step-by-Step Guide

Crayon

In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise. In order to be considered, you need to stand out.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

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How to Use Audience Data to Inform Marketing Programs & Campaigns

Smart Data Collective

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. It’s more difficult to reach consumers and technology buyers today than it ever has been in the history of marketing and advertising.