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Sport analytics leverage AI and ML to improve the game

CIO

Nearly 10 years ago, Bill James, a pioneer in sports analytics methodology, said if there’s one thing he wished more people understood about sabermetrics, pertaining to baseball, it’s that the data is not the point. The point is to use the data like a razor to cut through false convictions to find the truth.

Sports 740
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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sports 617
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Higher-ed CIOs embrace academia’s AI challenges

CIO

For example, top researchers at Florida State University are now developing innovative large language models (LLMs) to help advance research in areas like material science and healthcare — going beyond gen AI used by the general public. We developed a model to predict student outcomes based on metrics from historical evidence,” he says.

Education 846
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CIO Darlene Taylor’s formula for success: Listen, drive, care

CIO

This is only one example of the types of innovation that can be inspired by merely listening, and Taylor cautions against limiting your interactions to issues that concern the workplace. She also uses group chats generously. With it she tries to instill in her teams a test-and-learn mindset.

Sports 700
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CIOs grapple with the ethics of implementing AI

CIO

For many CIOs, implementations may be nascent, but mitigating biases in AI models and balancing innovation with ethical considerations are already among their biggest challenges. What they are finding is that the line between advancing technologically and ensuring AI doesn’t result in detrimental outcomes is thin.

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What is Media Analysis and How Does It Work?

Netbasequid

Fortunately, media analysis capabilities help agencies fulfill this need every time. We’re glad you asked, as this post details precisely what media analysis is and how it works! What is Media Analysis? Media analysis makes that possible – and more. How Does Media Analysis Help Brands?

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

Consumer behavior analysis. It should also consider global trends that can potentially shape consumer opinion towards your brand or competitors. Consumer Behavior Analysis & Measurement. Here’s what that looks like for a major sports apparel brand. Sports apparel brand dashboard showing stages of consumer journey.