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Context Analysis: Your Secret Weapon for Better Communication

mention

Want to make smarter decisions for your business? Context analysis might be just what you need! Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. This approach is key for making smart choices in business and other fields.

Analysis 147
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How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

It’s a framework that helps organizations identify internal and external factors that may impact their business. The global business intelligence and analytics software application market is expected to be valued at over $18 billion by 2025. A SWOT analysis can help assess a business unit, product, service, or whole company.

SWOT 130
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Generative AI is a key part of our business strategy, facilitating growth with AI-enabled processes already live in production,” he says. We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks.

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6 Ways Brands Are Leveraging AI in Marketing

Tinuiti

Predictive Analytics and Data Analysis AI can be used to predict customer behavior and anticipate their needs. Ruchika Singh, Spotify’s director of data science and insights, highlighted in a recent interview that these models continuously evolve to meet changing business demands, ensuring competitive edge.

Marketing 264
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How innovation workshops help to get smart about gen AI use cases

CIO

When it comes to identifying and prioritizing opportunities for business value across the enterprise, gen AI use cases, specifically, are arguably no different than any other technology-related ones. Of course, there are innumerable ways to run an innovation workshop or brainstorming session, so here’s one in particular that worked well.

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AI In Marketing: Is It Worth the Hype?

Smart Data Collective

Here comes AI technology, whose programmable system is capable of automating these tasks regarding the stage in the marketing process, be it data analysis or campaign personalisation. For example, AI cannot fully notice different tones in people’s emotions , which is why performing a reliable sentiment analysis is challenging for the system.

Marketing 250
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6 Competitor Monitoring Tools to Boost Your Website Engagement

mention

This article will explore the benefits of conducting a website-based competitive analysis and how to monitor your competitors’ website traffic and engagement. Local vs Global Traffic: If you’re a local business, the most important traffic source is the one closest to your location. Can You Monitor Competitors Using Their Website?